Business

Today’s CMO is just not responsible for the brand, PR, and communications. Two most important goals for modern CMO are responsible for growth marketing with sales and customer experience (CX). In the last few years, you must have seen the rise of demand centers and CX responsibilities in CMO organization. This is the reality of modern CMO who is leading growth marketing.  By Rohit Prabhakar

Hispanic small business owners are confident about their 2019 business outlook, with strong majorities planning for increased revenue, growth and expansion – eclipsing their non-Hispanic counterparts by double-digits on all indicators.

In February, Payless ShoeSource announced that it was seeking Chapter 11 bankruptcy protection, with plans to close its 2,500 locations across North America. Following bankruptcies of other retail stalwarts from a bygone era, like Sears, Toys “R” Us and Mattress Firm, Payless’ demise doesn’t come as a shock. Instead, it is another cautionary tale of a retailer that failed to evolve its brand.

Is it me, or have many people forgotten that the only reason to invest in brand building is to help drive sales? The constant debate about whether to invest in brand building or sales activation seems to imply that sales elasticity is independent of the strength of the brand. To my mind that is just plain wrong.  by Nigel Hollis

By Gonzalo López Martí  – Creative director, etc / LMMiami.com

A few weeks back I landed a gig with one of the major Spanish-language broadcasters in the US.

• It happens to be headquartered in Doral, Florida.
• You do the math.
• My responsibilities are circumscribed to advertising, promotions, brand integrations and the like.
• My SOW does NOT include programming.
• But hey, I wouldn’t be a proper advertising man if I didn’t believe I can be a showrunner too.

Southeastern Grocers, Inc. (SEG), parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, reveals its new partnership with Shipt to provide grocery delivery to Fresco y Más customers across South Florida, Tampa and Orlando.

Sol is bringing an iconic Mexican flavor to fans and new drinkers with the introduction of its newest release, Sol Chelada.

In a poll conducted by ad measurement firm Integral Ad Science (IAS), 69.0% of agency executives say that fraud was the biggest hindrance to ad budget growth, compared with more than half (52.6%) of brand professionals who said the same.

NGL Collective, the leading independent Latinx media and entertainment company, announced a multi-platform partnership with the Immigrant Archive Project (IAP), the first-ever video and oral history project with the mission of preserving the accomplishments, struggles, and dreams of America’s diverse immigrant population through compelling visual history testimonies.  From industry titans to celebrities and modern day Latinx heroes, the IAP has documented over 2,000 captivating interviews to date.

By Gonzalo López Martí – Creative Director, etc / LMMiami.com

To my surprise, I must admit that I recently found myself agreeing with the POTUS on two issues.

The growth and influence of the multicultural population has made it one of the most sought-after market segments of the past three decades. With its buying power now topping $3.5 trillion, it’s easy to see why.

Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by diverse workers.

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

Telemundo announced it has named Claudia Franklin as Vice President of Entertainment Publicity, effective immediately. She will be based in Miami and report to Alfredo Richard, Senior Vice President, Corporate Communications, NBCUniversal Telemundo Enterprises.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• It has come to my attention that you unexpectedly pulled the plug on your plans to open Amazon’s Eastern Seaboard HQ in Queens, NY.
• Ah, naughty boy.
• Those obnoxious New Yorkers lured you in with grand promises and ended up playing hard to get, huh?
• They had it coming.
• New Yorkers whining about gentrification?
• C’mon!

“Acquire and squeeze,” the principal strategy used by holding companies to grow and prosper during the past 30 years, has reached the end of the line.  Investors are worried about the future, and they’re downgrading holding company shares. New holding company strategies are required.  What are they?  What should holding companies’ CEOs do?

Disney overtook Apple for the first time in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. The two were followed by Amazon, which came in third. The top 10 was also increasingly dominated by media & entertainment brands, comprising four out of the 10, up from three last year. The remaining brands in the top 10 were: Chevrolet, Netflix, Harley-Davidson, PlayStation, YouTube, Ford and Chick-fil-A. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love.

To casual observers, it might seem counterintuitive suggesting that a 21st century national movement aspiring to achieve gender equality and diversity in the American workplace would find a champion in a person who helps market beer for a living. But in these transformative times, Jodi Harris is determined to become a disruptive catalyst for social change within a high-profile company in a traditionally male-dominated industry.

This multiyear study published by the Alliance for Board Diversity (ABD), in collaboration with Deloitte for the 2016 and 2018 censuses, provides powerful metrics on the slow change of diversity in the boardroom, and may help encourage corporate boards to continue to embrace the benefits of diverse board composition. Though still a slow pace in relation to the rapidly shifting demographics in the US, the shifts point towards greater diversity in America’s board rooms.

According to a recent Ipsos poll conducted on behalf of Welltok, working Americans feel stressed about work and want employer support in their efforts to improve or maintain their personal wellbeing.