Business

According to the research, women’s inclination to take risks declines as they become more experienced in their careers – even as their self-confidence grows. Forty-five percent of respondents with less than five years of experience say they are open to taking big risks to advance their careers, versus 37 percent with over 15 years of experience. Women of color are the biggest professional risk-takers, with 57 percent saying they are open to taking big chances versus 38 percent of white women.

American Advertising Federation’s Advertising Hall of Fame this year will inducted Hector Orci – founder and co-chairman, Orci.

February has started to creep onto my calendar, so it must be time to discuss agency new business resolutions. They may be your “New Year’s resolutions,” or they might be your annual new business goals, formal or informal. Either way, these annual new business “resolutions” are notorious for ending up on the back burner and fading away into good intentions, as we quickly fall back into familiar habits. Before that happens, I want to share a few tips that can help you set up positive, repeatable sales habits while the new year is still full of maximum possibilities.  by Mark Duval / The Duval Partnership

Data privacy battles are heating up now that a group of US senators have asked regulators to investigate how telecom firms sell people’s location data.

The trade war, to date, has been somewhat hypothetical, existing mainly in the minds of consumers as it has yet to hit our wallets tangibly. However, this may be changing in 2019 as the latest slate of tariffs is likely to affect items in grocery stores across the country. Hispanic grocery stores, however, have enjoyed a steady rise in business during 2018. So, will the impending tariffs stunt this growth?

Mobvious Media announced the appointment of George Ruiz to the position of Midwest Sales Director. In this position, Ruiz will help lead the Mobvious business in the Midwest region. Ruiz will report to Heidi Corn, Vice President of Sales.

It’s time to eliminate three words from the marketing procurement vocabulary: “commodity,” “vendor”  and “supplier.”      

At the outset of Donald Trump’s third year in office, the public’s to-do list for the president and the 116th Congress spans domains with the economy, health care costs, education and preventing terrorism all cited as top priorities by majorities of Americans.

Chapter Four:  Asian American – In American popular culture, the image of the Asian has run the gamut, from exotic orientalism to turn of the century fears of the Yellow Peril; from the sexually emasculated Chinese laundryman to the lascivious and predatory Chinatown shopkeeper; from the Viet Cong to the Japanese corporate samurai. Frank H. Wu writes in his book, Yellow: Race in America Beyond Black and White (Basic Books, 2002), that growing up Asian in America carried with it a bundle of stereotypes, some friendly, some benign, and some outright harmful. In the eyes of white America, because of his race, he could find himself converted into any one of dozens of images attributed to Asians.  By David Morse / New America Dimensions

By Gonzalo López Martí – Creative director, etc./LMMiami.com

• The prophecy Jorge Luis Borges masterfully enunciated in his short story El Aleph (Buenos Aires, 1945) pretty much has come true: there’s a window into pretty much the entirety of humankind’s body of knowledge & perception.
• The internet.
• And social media, which are increasingly one and the same.
• In Borges’s imagination, however, the window was a peephole affixed to a wall at some dude’s basement.

The U.S. Census Bureau released results from the 2020 Census Barriers, Attitudes and Motivators Study (CBAMS). The national survey and series of focus groups were designed to better understand the nation’s attitudes toward the 2020 Census, potential barriers that may inhibit participation, and possible motivators of responding.

This year, chief executives tell a different story. Trade conflicts, political upset, and a projected slowdown in global economic growth have increased uncertainty and decreased confidence in revenue prospects. Explore the strategies organisations are using to navigate this new environment.

In an era of rapid technological change, digital identification provides a significant opportunity for value creation for individuals and institutions.

According to Boston University’s 2018 Menino Survey of Mayors, the affordable housing crisis remains top of mind for America’s municipal leaders, with housing costs being the only issue both Democratic and Republican municipal leaders agree serve as a significant barrier to the social mobility of their city’s residents. Likewise, a majority of mayors across the country view affordable housing as an integral part of their city’s infrastructure, and nearly all believe decisions regarding housing should be made at the municipal level, not state or federal.

Out-of-home (OOH) advertising is weathering the digital storm better than several other legacy ad mediums.

Just because everyone’s thinking about 5G doesn’t mean everyone understands what it is or what it might imply for their industries and brands. You might have a better idea if you’d attended CES where it was a hot topic. For those of you not lucky enough to be one of the 180,000 attendees, here’s a quick primer, along with a look at its marketing potential.

Chapter Three:  African Americans: When once asked to define jazz, Louis Armstrong replied: “Man, if you don’t know, don’t mess with it.” The same could be said about race. For earlier generations, race, like religion or politics, was not seen as fair game for polite dinner conversation. At least not among whites. Things have always been different for African Americans, who at least in the company of each other, have always tended to talk freely about race and racism. Blacks have had their group identity forged in the fires of slavery and Jim Crow, a couple of words whites are not sure it’s even okay to mention. Race has been an integral part of the daily lives of most African Americans and its derivative, racism, is experienced in myriad forms: unemployment, incarceration, crime, getting turned down for loans, and missed taxicabs. For blacks, race has always been a subject that demands to be addressed.  By David Morse / New America Dimensions

By Gonzalo López Martí – Creative director, etc / LMMiami.com

“No privacy has been infringed in the marketing of this product.”

• Do you think consumers would care if a brand pitched its wares under this disclaimer?

As people conduct ever more of their lives as consumers and social animals online, they leave telling and durable traces of their behaviors, values, and inclinations behind them in digital repositories. Marketers have not been slow to recognize the opportunities presented by this information or to capitalize on them.

iProspect released their fourth annual whitepaper, 2019 Future Focus: Searching for Trust, built to help marketers navigate and master the notions of truth and authenticity in the hyper-sensitive global media landscape today. The report predicts that those businesses grounded in credibility, relevance and reliability across all their marketing channels will see trust at the very foundation for their success in the digital economy.