Business
Is the Ad Agency Model Broken? [PODCAST]
Agency-client relations are seldom easy, even for companies that have been partners for years. However, in the last few years — amid the unrelenting wave of online marketing and digital media — agency-client relations have become even more problematic.
“Tell Me Más” Podcast launches
Victor Cornejo, a 20-year veteran of the multicultural and inclusive advertising industry, has launched his new video and audio podcast, “Tell Me Más.” This podcast aims to amplify the voices and perspectives of first-generation, bilingual, bicultural Latinos in the United States, a group that is underserved and misrepresented in today’s media landscape.
INTERSPORT launches Soccer Partnership consulting practice
Intersport has launched Intersport Fútbol Company (Intersport FC) to offer brands the most holistic one-stop resource for activations and sponsorships that meaningfully connect with fútbol (soccer) fans.
Shifting Gears: How Four-Day Weeks and Remote Work Are Reshaping Business
Discover how our company is revolutionizing work-life balance with our four-day workweek and remote work initiatives. Learn how we’ve transformed our business, boosted employee satisfaction, and achieved incredible results. Join us on our journey to redefine the future of work. By Arminda Figueroa - CEO & Founder Latin2Latin Marketing + Communications, LLC
With Retail Media Experiencing Meteoric Growth, Marketers Are Optimistic But Cautious [REPORT]
The retail media space is healthy, with the number of platforms increasing, total spending growing dramatically, and double-digit spending increases expected over the next four years. At the same time, the latest report from the Association of National Advertisers (ANA), “Retail Media Networks: Optimism Tempered with Caution,” reveals an unsettled marketplace filled with complex perspectives among marketers compared to previous years.
Back-to-School Spending Expected to Flatten Amid Financial Concerns
K-12 parents weigh prices and priorities in preparation for the new school year as they budget for necessities and make room for a few indulgences
Celebrating Two Decades of Excellence: The Center for Hispanic Marketing Communication to Commemorate its 20th Anniversary with a Prestigious Gala
The Center for Hispanic Marketing Communication (CHMC) will host its 20th Anniversary Gala on October 11, 2024. The event will occur at the Florida State University Alumni Center in Tallahassee. The upcoming event is a special occasion celebrating the CHMC's 20 years of service and achievements since its inception. This year’s theme, “Embrace. Empower. Elevate.”, is a tribute to the 20 years of embracing culture, empowering voices, and elevating community by the CHMC.
ANA Ethics Code of Marketing Best Practices
The ANA Ethic Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising. The Code has been shaped by your peers on the ANA Ethics Code Steering Committee and is designed to be a resource to guide the industry towards ethical business practices with the overarching goal of rebuilding and maintaining consumer trust.
Latinas Leading Survey [WE need your participation]
We need less than 5 minutes of your time to answer this survey. Let’s get an XR and understand the leading roles of female professionals in the US Hispanic advertising, marketing, media, public relations and research industries.
Latinas Leading Survey [WE need your participation]
We need less than 5 minutes of your time to answer this survey. Let’s get an XR and understand the leading roles of female professionals in the US Hispanic advertising, marketing, media, public relations and research industries.
The power of “I” in equity [REPORT]
The power of the “I” refers to the power all individuals have—from C-suite executives and middle managers to frontline workers—to advance equity in the workplace.
Measure Up: Incremental Versus Ad-Attributed Sales
Consider a consumer searching for sunscreen in May. She may begin with a general search for products to protect against the sun. She may see an ad for a product on TikTok or Instagram, before researching, and ultimately purchasing the product, when it goes on sale from Amazon. What part of the customer journey can be ultimately attributed for her purchase?
Convenience retail media amplifies awareness and boosts further incremental sales
A new study released from Co-op has unveiled how convenience retail media not only boosts sales in Co-op, but also in surrounding grocery stores of up to fourfold the original sales conversion.
Among young U.S. workers without a college degree, men and women hold very different types of jobs
In the United States, young men and women who have a four-year college degree often work in some of the same professions. But there is considerably less professional overlap among young men and women without a college degree, according to a new Pew Research Center analysis of government data.
Total Wireless launches New Look
Total Wireless has unveiled a new brand look and feel, including a proprietary shade of teal developed specifically for Total, a rich blue, and bright yellow, combined with red to signify its parent company, Verizon. The distinctive color palette is designed to enhance the brand’s identity, stand out from the competition, and reflect the energy and vibrancy of the communities it serves. This new brand identity will roll out in a 360 campaign, inclusive of out-of-home, digital, and retail.
2024 List of Top 100 Retailers [REPORTS]
The National Retail Federation released its annual list of the Top 100 Retailers, compiled by Kantar, a global marketing data, insight and consultancy company. The 2024 Top 100 Retailers ranks the industry’s largest companies according to domestic sales.
What’s next for women’s sports: Fueling growth by proving value
Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance.
4 issues plaguing the CFO-CMO Relationship — and how to solve them
As the marketing resource paradox continues to grow ever more severe, the disconnect between the roles of the CMO and the CFO also continues to widen.
Comcast’s Central Division taps Javier Garcia as New Senior Vice President, Sales & Marketing
Comcast has announced the appointment of Javier Garcia to its Central Division senior leadership team as the Senior Vice President of Sales & Marketing, headquartered in Atlanta, Georgia. In this role, Garcia will lead the Division’s sales and marketing functions, overseeing brand and product marketing, sales, and customer retention strategies for Comcast’s largest operating Division, spanning 12 states.
Casanova//McCann Named One of the Best Places to Work in Orange County
The awards program was created in 2009 and is a project of the Orange County Business Journal in partnership with Workforce Research Group.
