Business
Casanova//McCann Named One of the Best Places to Work in Orange County
The awards program was created in 2009 and is a project of the Orange County Business Journal in partnership with Workforce Research Group.
BrandZ Most Valuable Global Brands 2024 [REPORT]
The total value of the Kantar BrandZ Top 100 Most Valuable Global Brands has risen by 20% in 2024, in a strong turnaround following last year’s stock market-induced swoon.
The voice of our industry was heard in Cannes.
Today, HispanicAd.com is proud to dedicate this edition to the efforts of our industry at the Cannes Festival. It was a coordinated effort to reach the leaders of the ad and marketing industry and members of our agencies and trade organizations literally descended on the beautiful beach town in France. The Hispanic Marketing Council (HMC) launched its campaign to call attention of Corporate America. AIMM had a number of successful meetings and "charlas" and We Are All Humans had a presence as well. We are proud of these efforts. And we need to continue! Following is our recap.
AIMM highlights the importance of Hispanics & Multicultural Consumers at Cannes
As we reflect on the entirety of our journey at this year’s Cannes Lions International Festival of Creativity, we are filled with gratitude and inspiration. Thursday, Day 4 of our week of content and Belonging Lounges, was marked by meaningful conversations, innovative ideas, and a collective commitment to pushing the boundaries of creativity and inclusion.
Cannes Lions International Festival of Creativity – Bringing Hispanic Consumers to the Forefront
The Cannes Lions International Festival of Creativity — that brings together the world’s most important brands, agencies and their work, media, tech and production companies — has become a critical part of how we keep the importance of Latinos a front-and-center issue in the business sector and make tangible inroads in driving our inclusion and progress. Everyone we need to reach and persuade in marketing is there. This year we are more united and organized as a community there. We feel the strength of our mission and agenda. We have a full program and great partners. By Claudia Romo Edelman
Gustavo Cecilio of PepsiCo on Multicultural Marketing
What will it take to have your work make it to the winners' circle? ANA's Judges' Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a good versus award worthy submission.
Consumers Battle Fatigue Over Food Inflation
When it comes to their stamina for paying historically high food prices, U.S. consumers are gassed. Having borne the brunt of a protracted post-pandemic inflation runup with extraordinary resilience, Americans have finally hit the wall.
Christian Martinez named Head of Sales for Botmaker in US
Botmaker announced the addition of Christian Martinez to its leadership team. As Country Director and Head of Sales in the U.S., Martinez brings a wealth of experience in technology, sales and partnerships to Botmaker's expansion in North America.
CMO Survey Insights [REPORTS]
In the latest edition of The CMO Survey, trends concerning martech, customer insights and strategy stand out above the rest. First, leading marketers appear to be doing more with less. Among marketers outperforming the growth of their markets, a differentiated strategy is cited as the top contributor to their success (60.3% of respondents), while only a quarter of marketers cited adequate funding in comparison.
2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI [REPORT]
Adding to the Growth Council's Position on Generative AI, CMOs and other thought leaders have graciously shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy. By making these insights and examples available in this compendium, we hope to inspire you to explore and embrace the possibilities of Generative AI in your marketing.
Inclusive-focused media investment opportunities for ad buyers [REPORT]
Gracenote released a new report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new 2024 TV programming on major streaming platforms and linear channels. Tapping Gracenote Inclusion Analytics data, the report sheds light on opportunities for media buyers to invest in shows that authentically represent diverse characters and narratives to complement diverse-owned media ad buys.
Advertising Growth Forecast +10%
The US ad market will grow by +10.7% this year to $374 billion. Traditional Media Owners ad sales will grow by +4.4% to $111 billion while DPP ad revenues will expand by +13.5% to $263 billion.
The State of Latinas in Corporate America 2024
The last five years of Lean In’s research on the state of women at work reveal a disturbing trend: Latinas face the steepest climb up the corporate ladder and end up the most underrepresented of all groups of employees in the C-suite. Despite these barriers, Latinas remain highly ambitious and increasingly committed to advancing.
25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]
On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has served as a valuable resource for the industry and a vehicle for helping brands tap into the Hispanic opportunity.
FCC’s Gomez Talks Regulation, AM, and EAS In Keynote Address
“I learned the perspectives of the regulated firsthand. I understand that the right level of regulation reflects the circumstances before us and specific facts matter a lot.” Those words from FCC Commissioner Anna Gomez, in an address to Hispanic broadcasters on Wednesday.
Become Fluent in Silence
By Jim "Wegs" Wegerbauer What speaks most loudly to people? Silence. The art of listening to them. Really listening to them. And not just waiting to talk. After all, we already know what we know. How else will we learn anything new?
FREEDOM by: Jackie Bird
Editor’s Note: The passing of Jackie Bird last week had an enormous impact in our industry. As a tribute to the well-known advertising personality, HispanicAd.com invites you to read a piece she wrote in April 11, 2019. I found among her posts from RedBean Society at the time. It captures and conveys Jackie’s spirit, her ability to create, to re-invent herself, her love for advertising and marketing, and her contagious zest for life. In no small part, it also shows her daringness to take risks. I don’t think there is a better way to remember our dear Jackie Bird! —Gene Bryan, Publisher
Resource List of Certified Diverse Suppliers for Marketing/Advertising
Curated Certified Diverse Suppliers list, initially published in July 2020, is being updated regularly. The June 2024 edition has 9 additional suppliers for a total of 525 companies. The list is also available in a spreadsheet which allows users to sort as needed.
La Tortilla Factory Unveils Tradición – A New Line of Corn and Flour Tortillas
Insignia International, the parent company of 505 Southwestern, La Tortilla Factory, and Yucatan Guacamole, has launched Tradición - a brand new line of corn and flour tortillas under the La Tortilla Factory brand.
Consumers Remain ‘Willing to Spend’ Even as Growth Slows
Shoppers are still willing to buy even as smaller job and wage gains and high interest rates are slowing the growth of consumer spending.
