2018 has been an eventful year for Hispanic grocery stores. We saw Bodega Latina expand to Texas with an acquisition of Fiesta Mart, Winn-Dixie’s Fresco Y Más concept grew in Florida, and Albertson’s El Rancho Supermercado officially entered the Houston market.
Business
What Does The Future Hold For Hispanic Grocery Stores?
CMO Tenure Hits 43 Months, Varies by Gender [REPORT]
In its definitive CMO tenure report, Winmo finds that female CMOs, which make up about 42 percent of tenures across industries, rotate up and out of roles five months sooner than their male counterparts (37.5 months vs. 43 months).
A Media Marketing Case For Cannabis
Every radio station owner, GSM or sales associate is always on the lookout for a great new way to bring in the dollars. By Adam Jacobson
NGL COLLECTIVE named “BEST ENTREPRENEURIAL COMPANIES IN AMERICA” by Entrepreneur Magazine
NGL Collective was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360 List, a premier study delivering the most comprehensive analysis of private companies in America.
What’s Next for Programmatic [PODCAST]
In the latest episode of “Behind the Numbers,” analyst Lauren Fisher discusses the ways that programmatic is being used for audio, out-of-home and TV ad buys. What’s driving the changes, and what stands in the way of faster growth?
Let’s Review My 2018 Prediction
Once again, it’s that time of year to look back and also forward. I have always held myself publicly accountable on this forum at year’s end. Initially I did this by looking at the data that my writing delivered: likes, shares, volume of comments, etc. Then we got wiser and learned that those metrics are perhaps not really good indicators of performance (and if you still use these, get smart!). So I switched to predicting the future. Let’s see how we did, for 2018, shall we? Consider it my end-of-year performance review. by Maarten Albarda
Privacy, confidentiality, anonymity, discretion, deceit, paranoia. Part 3
By Gonzalo López Martí – Creative director, etc / LMMiami.com
- The Trump admin wants to use the upcoming census to identify undocumented immigrants.
- A gross breach of privacy you might say.
- Well, the US has a strong judiciary that has stopped the overreaching instincts of the other two branches of government several times already.
- And vice versa.
Tech Trends 2019: Beyond the digital frontier [VIDEO]
Deloitte’s 10th annual Tech Trends report identifies those trends that are likely to disrupt businesses in the next 18-24 months, including advanced networking, intelligent interfaces, serverless computing and more. These trends are part of a larger convergence of powerful forces that are driving disruption across industries.
Walker & Company Brands Joins the Procter & Gamble Family of Brands
Walker & Company Brands, the company that makes health and beauty simple for people of color, today announced that it will join the Procter & Gamble Company family of brands to better serve consumers of color around the world.
Marketing Organizations Are Bringing Agency Services Home to Roost
As far as news coverage of emerging trends in marketing go, this one was exceptional: “New Report Cites Skyrocketing Growth of Internal Agencies,” the Ad Age headline shouted, while Adweek weighed in with, “ANA Report: In-Housing Agency Work Is Accelerating.” MediaPost followed suit with “ANA: Over Three-Quarters of Our Members Have In-House Agencies” and Campaign US ran with, “Number of In-House Agencies Rise Dramatically, ANA Study Finds.”
Guerrero named VP of Strategic Partnerships at Ntooitive
Ntooitive announced Armando Guerrero is joining the team as Vice President of Strategic Partnerships. Guerrero will be based in Los Angeles and responsible for managing partnerships for Ntooitive’s advertising technology platforms nationwide.
Privacy, confidentiality, anonymity, discretion, deceit, paranoia. Part 2
By Gonzalo López Martí – Creative director, etc/LMMiami.com
“Never do or say anything you wouldn’t do or say in front of your kids.”
- I know, it is not 100% enforceable.
- But you get the point.
Record Advertising Growth in 2018: +7.2%
Latest MAGNA Report Reveals the Ad Industry is Experiencing its Strongest Growth Since 2010. Ad Sales are Driven by Robust Economic Growth in the US and BRICs, and $6 billion of Cyclical Spend. Digital Ad Sales (+17%) Reach 50% of Total Ad Sales in the US in 2018, and Globally by 2019.
2019 AD FORECAST: $19 BILLION IN NEW INVESTMENT, 3.6% GROWTH
GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts. GroupM slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted.
Why Are Latinos Leaving Corporate America?
The article summarized Google’s annual diversity report, which specified that the company’s employee attrition rates were highest for black and Hispanic employees. Currently, Google’s Hispanic employees make up only 3.6% of the company’s US employees while Latinos represent 18% of the entire US population. By Jose Pinero
Privacy, confidentiality, anonymity, deceit, paranoia. Part 1
By Gonzalo López Martí – Creative director, etc / LMMiami.com
- The Marriott hotel chain announced a massive breach of its databases.
- It might’ve compromised sensitive personal info of hundreds of millions of guests.
- Calling this a privacy problem is a misnomer though: it is a safety issue.
- If your wallet is stolen on the subway it is not actually a privacy breach, or is it?
The Long and Winding Road of Diversity and Inclusion
At the November 2018 3% Conference, leaders and influencers from across the creative world came together for a week of events, discussions, and networking focused on the divergence of creativity and diversity. Sadly, that intersection is all too uncommon; for those who don’t know, the 3% Movement took its name from the percentage of creative directors that are women.
How to overcome five critical challenges of activating brand purpose
By now, most marketers are aware of the importance of having a brand purpose — a clearly defined reason for a brand’s existence that goes beyond sales and profits, has a distinct societal benefit, and, at least in theory, provides a framework for every strategic business decision. Being purposeful has enabled brands like TOMS Shoes, Nike, Patagonia, Airbnb, and other leading brands to gain a market advantage — and oodles of positive buzz — in a business era defined by the collision of social media and social consciousness.
