Business

Walmart Inc. announced that its board of directors has appointed Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, as a new independent director to the company’s board, effective immediately.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Ignore FOMO (that’d be Fear Of Missing Out)
• Everything is sugarcoated, spun, photoshopped and airbrushed on social media.
• Literally and figuratively: from job promotions to muscle tones.
• It sounds obvious but you’d be surprised at the great deal of grownups whose brittle self-esteem is vulnerable to the onslaught of fakery they are exposed to on social media.

The National Retail Federation forecast that retail sales during 2019 will increase between 3.8 percent and 4.4 percent to more than $3.8 trillion despite threats from an ongoing trade war, the volatile stock market and the effects of the government shutdown.

Whether purchasing recycled paper and plastic, eliminating toxic chemicals from products, or setting goals to reduce carbon emissions, a growing number of global brands have upped their games to meet the standards of environmental watchdogs and conscious consumers, as well as the social media armies that stand behind them.

Desiree Katzenberger, Director of Media Strategy and Planning at d expósito & Partners, was recognized February 6th, in New York City for being a “Rising Star,” a distinction created by Cynopsis Media which celebrated its fourth annual Cynopsis TV and Rising Star Awards at The Yale Club in New York City.

Over the past few years, deep learning has gone from an esoteric branch of AI, focusing on theory, to being so mainstream that even an actress from Twilight has published an academic paper on it. This rise of deep learning over traditional machine learning methods has also led to the creation of a host of new platforms designed to help businesses improve work and work flow.

By Gonzalo López Martí    – Creative director, etc / LMMiami.com

• It was a Super Bowl to forget.
• Sports and advertising wise.
• If the annual January NFL extravaganza is a barometer of the national sentiment, we might be going through a collective lethargy of sorts.

Have you been ghosted recently? For those unfamiliar with the term, “ghosting” is the practice of suddenly cutting all ties and communication with no explanation, use of which which grew in popularity with millennials and their dating habits.

According to the research, women’s inclination to take risks declines as they become more experienced in their careers – even as their self-confidence grows. Forty-five percent of respondents with less than five years of experience say they are open to taking big risks to advance their careers, versus 37 percent with over 15 years of experience. Women of color are the biggest professional risk-takers, with 57 percent saying they are open to taking big chances versus 38 percent of white women.

American Advertising Federation’s Advertising Hall of Fame this year will inducted Hector Orci – founder and co-chairman, Orci.

February has started to creep onto my calendar, so it must be time to discuss agency new business resolutions. They may be your “New Year’s resolutions,” or they might be your annual new business goals, formal or informal. Either way, these annual new business “resolutions” are notorious for ending up on the back burner and fading away into good intentions, as we quickly fall back into familiar habits. Before that happens, I want to share a few tips that can help you set up positive, repeatable sales habits while the new year is still full of maximum possibilities.  by Mark Duval / The Duval Partnership

Data privacy battles are heating up now that a group of US senators have asked regulators to investigate how telecom firms sell people’s location data.

The trade war, to date, has been somewhat hypothetical, existing mainly in the minds of consumers as it has yet to hit our wallets tangibly. However, this may be changing in 2019 as the latest slate of tariffs is likely to affect items in grocery stores across the country. Hispanic grocery stores, however, have enjoyed a steady rise in business during 2018. So, will the impending tariffs stunt this growth?

Mobvious Media announced the appointment of George Ruiz to the position of Midwest Sales Director. In this position, Ruiz will help lead the Mobvious business in the Midwest region. Ruiz will report to Heidi Corn, Vice President of Sales.

It’s time to eliminate three words from the marketing procurement vocabulary: “commodity,” “vendor”  and “supplier.”      

At the outset of Donald Trump’s third year in office, the public’s to-do list for the president and the 116th Congress spans domains with the economy, health care costs, education and preventing terrorism all cited as top priorities by majorities of Americans.

Chapter Four:  Asian American – In American popular culture, the image of the Asian has run the gamut, from exotic orientalism to turn of the century fears of the Yellow Peril; from the sexually emasculated Chinese laundryman to the lascivious and predatory Chinatown shopkeeper; from the Viet Cong to the Japanese corporate samurai. Frank H. Wu writes in his book, Yellow: Race in America Beyond Black and White (Basic Books, 2002), that growing up Asian in America carried with it a bundle of stereotypes, some friendly, some benign, and some outright harmful. In the eyes of white America, because of his race, he could find himself converted into any one of dozens of images attributed to Asians.  By David Morse / New America Dimensions

By Gonzalo López Martí – Creative director, etc./LMMiami.com

• The prophecy Jorge Luis Borges masterfully enunciated in his short story El Aleph (Buenos Aires, 1945) pretty much has come true: there’s a window into pretty much the entirety of humankind’s body of knowledge & perception.
• The internet.
• And social media, which are increasingly one and the same.
• In Borges’s imagination, however, the window was a peephole affixed to a wall at some dude’s basement.

The U.S. Census Bureau released results from the 2020 Census Barriers, Attitudes and Motivators Study (CBAMS). The national survey and series of focus groups were designed to better understand the nation’s attitudes toward the 2020 Census, potential barriers that may inhibit participation, and possible motivators of responding.

This year, chief executives tell a different story. Trade conflicts, political upset, and a projected slowdown in global economic growth have increased uncertainty and decreased confidence in revenue prospects. Explore the strategies organisations are using to navigate this new environment.