Business

By now, most marketers are aware of the importance of having a brand purpose — a clearly defined reason for a brand’s existence that goes beyond sales and profits, has a distinct societal benefit, and, at least in theory, provides a framework for every strategic business decision. Being purposeful has enabled brands like TOMS Shoes, Nike, Patagonia, Airbnb, and other leading brands to gain a market advantage — and oodles of positive buzz — in a business era defined by the collision of social media and social consciousness.

When the EU’s General Data Protection Regulation (GDPR) took effect earlier this year, it codified what marketers have known all along: accountability matters, and it’s the defining quality by which consumers measure their relationships with the companies that access their data. The resulting shift in the way companies collect, process, analyze, and share data is not a switch that can be easily flipped. Establishing accountability to comply with regulations like the GDPR is a complex, multistep process that involves multiple teams.

LBI Media, Inc. (LBI)  announced it is pursuing a financial restructuring.  To implement the restructuring, LBI and certain of its affiliates have filed voluntary petitions for relief under Chapter 11 of the United States Bankruptcy Code in the United States Bankruptcy Court for the District of Delaware.

As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use as a benchmark), the Democrats harnessed voter anger against the current administration into a solid win by capturing the House of Representatives for the first time in eight years.

NBCUniversal Telemundo Enterprises announced a new business initiative by launching an e-commerce platform to expand and incentivize the Telemundo fandom experience, generate insights and additional revenue. The ShopTelemundo.com site includes a wealth of Telemundo and Universo branded items, and an ever expanding collection of show-specific product line

BOTTOM LINE: We are refining expectations for US advertising growth. We now call for +6.5% underlying expansion this year vs. our previously published +4.8% forecast. Our new 2019 forecast now calls for +4.0% growth, higher vs. our prior expectation.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2018 Hispanic Market Guide is now available to download.

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2018 Hispanic Market Overview.  

To download click on image or CLICK HERE.

More than 7 in 10 (71 percent) holiday shoppers plan to head to the stores and online over the Thanksgiving weekend (Thanksgiving Thursday – Cyber Monday)

When we were kids, most of us dreamed of becoming a millionaire. Fast forward to current day and suddenly that million doesn’t seem like enough, when it comes to playing the lottery that is.

The Board of Directors of Nielsen Holdings plc announced that David Kenny will join the company as Chief Executive Officer effective December 3, 2018. David will also join Nielsen’s Board of Directors.

I have been fortunate enough to attend a few industry conferences over the last month in short succession, so I’ve been listening to marketers, media owners, agency heads and other assorted marketing ecosystem players.  by Maarten Albarda

Two-thirds of all money spent on advertising in digital media in 2019 (65%) will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion programmatically next year — projected to reach $98 billion in 2020, when 68% of digital media expenditure will be earmarked for programmatic trading.

  By Gonzalo López Martí  – Creative director, etc    /    LMMiami.com

• Full disclosure: I worked for Senator Bill Nelson’s (D-Florida) reelection campaign.
• As you might’ve read, after a nail-biting recount, he lost for the slimmest of margins: 10,033 votes out of the 8.2 million total ballots cast in the state.
• Let me rephrase: we lost.

Univision Creator Network (UCN) announced the signing of YouTube beauty creator Kathleen Fuentes, KathleenLights.

Carrie Stimmel has been promoted to Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal.  She will lead the sales teams responsible for national advertising and marketing partnerships on Bravo, E!, Oxygen, Telemundo, Universal Kids and UNIVERSO. 

The CMO position is easily one of the most scrutinized roles in the C-suite. Often tasked with building a memorable brand, managing the company’s reputation, and deploying marketing strategies that tie back to measurable success, CMOs have a lot of responsibility. Jessica Rodriguez, president and COO, Univision Networks and Univision CMO, recently joined an Advertising Week panel that covered the current state of trust in advertising.  By A.Z. Porte

As consumers engage with brands in more and more places, customer experience is now just as important as perceptions of innovation for growing your brand. Those brands delivering on and exceeding consumer’s expectations have grown their brand value 200% more than those that haven’t!

Welcome to the 2018 edition of Sports Outlook, which updates our perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth. This year’s edition refreshes our five-year revenue forecasts through 2022 within four key segments of the North American sports market: media rights, gate revenues, sponsorship, and merchandising.

The topic of the latest Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, is one that he never thought he’d still be discussing some 20 years after it emerged as one of the most explosive issues facing the radio industry: Minority discounts and media.