Business

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In the latest episode of “Behind the Numbers,” analyst Lauren Fisher discusses the ways that programmatic is being used for audio, out-of-home and TV ad buys. What’s driving the changes, and what stands in the way of faster growth?

Once again, it’s that time of year to look back and also forward.  I have always held myself publicly accountable on this forum at year’s end. Initially I did this by looking at the data that my writing delivered: likes, shares, volume of comments, etc.  Then we got wiser and learned that those metrics are perhaps not really good indicators of performance (and if you still use these, get smart!). So I switched to predicting the future. Let’s see how we did, for 2018, shall we? Consider it my end-of-year performance review.  by Maarten Albarda

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• The Trump admin wants to use the upcoming census to identify undocumented immigrants.
• A gross breach of privacy you might say.
• Well, the US has a strong judiciary that has stopped the overreaching instincts of the other two branches of government several times already.
• And vice versa.

Deloitte’s 10th annual Tech Trends report identifies those trends that are likely to disrupt businesses in the next 18-24 months, including advanced networking, intelligent interfaces, serverless computing and more. These trends are part of a larger convergence of powerful forces that are driving disruption across industries.

Walker & Company Brands, the company that makes health and beauty simple for people of color, today announced that it will join the Procter & Gamble Company family of brands to better serve consumers of color around the world.

As far as news coverage of emerging trends in marketing go, this one was exceptional: “New Report Cites Skyrocketing Growth of Internal Agencies,” the Ad Age headline shouted, while Adweek weighed in with, “ANA Report: In-Housing Agency Work Is Accelerating.” MediaPost followed suit with “ANA: Over Three-Quarters of Our Members Have In-House Agencies” and Campaign US ran with, “Number of In-House Agencies Rise Dramatically, ANA Study Finds.”

Ntooitive announced Armando Guerrero is joining the team as Vice President of Strategic Partnerships. Guerrero will be based in Los Angeles and responsible for managing partnerships for Ntooitive’s advertising technology platforms nationwide.

By Gonzalo López Martí – Creative director, etc/LMMiami.com

“Never do or say anything you wouldn’t do or say in front of your kids.”

• I know, it is not 100% enforceable.
• But you get the point.

Latest MAGNA Report Reveals the Ad Industry is Experiencing its Strongest Growth Since 2010. Ad Sales are Driven by Robust Economic Growth in the US and BRICs, and $6 billion of Cyclical Spend. Digital Ad Sales (+17%) Reach 50% of Total Ad Sales in the US in 2018, and Globally by 2019.

GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts. GroupM slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted.

The article summarized Google’s annual diversity report, which specified that the company’s employee attrition rates were highest for black and Hispanic employees. Currently, Google’s Hispanic employees make up only 3.6% of the company’s US employees while Latinos represent 18% of the entire US population.  By Jose Pinero

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• The Marriott hotel chain announced a massive breach of its databases.
• It might’ve compromised sensitive personal info of hundreds of millions of guests.
• Calling this a privacy problem is a misnomer though: it is a safety issue.
• If your wallet is stolen on the subway it is not actually a privacy breach, or is it?

At the November 2018 3% Conference, leaders and influencers from across the creative world came together for a week of events, discussions, and networking focused on the divergence of creativity and diversity. Sadly, that intersection is all too uncommon; for those who don’t know, the 3% Movement took its name from the percentage of creative directors that are women.

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By now, most marketers are aware of the importance of having a brand purpose — a clearly defined reason for a brand’s existence that goes beyond sales and profits, has a distinct societal benefit, and, at least in theory, provides a framework for every strategic business decision. Being purposeful has enabled brands like TOMS Shoes, Nike, Patagonia, Airbnb, and other leading brands to gain a market advantage — and oodles of positive buzz — in a business era defined by the collision of social media and social consciousness.

When the EU’s General Data Protection Regulation (GDPR) took effect earlier this year, it codified what marketers have known all along: accountability matters, and it’s the defining quality by which consumers measure their relationships with the companies that access their data. The resulting shift in the way companies collect, process, analyze, and share data is not a switch that can be easily flipped. Establishing accountability to comply with regulations like the GDPR is a complex, multistep process that involves multiple teams.

LBI Media, Inc. (LBI)  announced it is pursuing a financial restructuring.  To implement the restructuring, LBI and certain of its affiliates have filed voluntary petitions for relief under Chapter 11 of the United States Bankruptcy Code in the United States Bankruptcy Court for the District of Delaware.

As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use as a benchmark), the Democrats harnessed voter anger against the current administration into a solid win by capturing the House of Representatives for the first time in eight years.

NBCUniversal Telemundo Enterprises announced a new business initiative by launching an e-commerce platform to expand and incentivize the Telemundo fandom experience, generate insights and additional revenue. The ShopTelemundo.com site includes a wealth of Telemundo and Universo branded items, and an ever expanding collection of show-specific product line