Business

read more ›

The advertising industry lost a pioneer and friend on January 1, when Cynthia-Perkins Roberts passed away. Cynthia was VP of diversity marketing and business development at our sister industry trade association, the Video Advertising Bureau (VAB).

Chapter One:  Melting Pots, Multiculturalism, and Marketing to the New America  Early in his 2016 U.S. presidential campaign, Republican candidate and billionaire real estate mogul, Donald Trump, won popular support promising to build a wall along the Mexican border, throw the Mexicans back, and ban Muslim immigration.  In support of Trump, self-described “race realists” popped up on conservative talk radio, television, and internet decrying blacks for “playing the race card” and accusing President Barack Obama of policies favoring blacks to the detriment of whites.  Said one Long Island housewife in a New York Times interview, “Everyone’s sticking together in their groups, so white people have to, too.”  By David Morse / New America Dimensions

The TV and OTT landscapes continues to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Imagine if you knew exactly how much your boss makes.
• Imagine if you knew exactly how much the dealer and the manufacturer are profiting on that new car you want to buy.
• Apply this to every transaction: from groceries to taxes, from healthcare to education.
• We’d do away with most of the drama of everyday life.

In this video, Keith Reinhard, Chairman Emeritus, DDB, states, “We over-appreciate data and under-appreciate data”, and he is right. We tend to over-appreciate the data which tells us what people do, and under-appreciate the data that tells us why they do it.  by Nigel Hollis

In 1979, Harvard Business School Professor Michael Porter launched his Five Forces framework with a powerful statement: “The essence of strategy formulation is coping with competition, yet it is easy to view competition too narrowly and too pessimistically.”

The US health industry has often lagged other industries when it comes to modernizing. Once thought to operate outside the greater US economy, the industry—with its byzantine payment system, complicated regulatory barriers and reliance on face-to-face interactions—is being disrupted.

2018 has been an eventful year for Hispanic grocery stores. We saw Bodega Latina expand to Texas with an acquisition of Fiesta Mart, Winn-Dixie’s Fresco Y Más concept grew in Florida, and Albertson’s El Rancho Supermercado officially entered the Houston market.

In its definitive CMO tenure report, Winmo finds that female CMOs, which make up about 42 percent of tenures across industries, rotate up and out of roles five months sooner than their male counterparts (37.5 months vs. 43 months).

Every radio station owner, GSM or sales associate is always on the lookout for a great new way to bring in the dollars.  By Adam Jacobson

NGL Collective was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360 List, a premier study delivering the most comprehensive analysis of private companies in America.

read more ›

In the latest episode of “Behind the Numbers,” analyst Lauren Fisher discusses the ways that programmatic is being used for audio, out-of-home and TV ad buys. What’s driving the changes, and what stands in the way of faster growth?

Once again, it’s that time of year to look back and also forward.  I have always held myself publicly accountable on this forum at year’s end. Initially I did this by looking at the data that my writing delivered: likes, shares, volume of comments, etc.  Then we got wiser and learned that those metrics are perhaps not really good indicators of performance (and if you still use these, get smart!). So I switched to predicting the future. Let’s see how we did, for 2018, shall we? Consider it my end-of-year performance review.  by Maarten Albarda

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• The Trump admin wants to use the upcoming census to identify undocumented immigrants.
• A gross breach of privacy you might say.
• Well, the US has a strong judiciary that has stopped the overreaching instincts of the other two branches of government several times already.
• And vice versa.

Deloitte’s 10th annual Tech Trends report identifies those trends that are likely to disrupt businesses in the next 18-24 months, including advanced networking, intelligent interfaces, serverless computing and more. These trends are part of a larger convergence of powerful forces that are driving disruption across industries.

Walker & Company Brands, the company that makes health and beauty simple for people of color, today announced that it will join the Procter & Gamble Company family of brands to better serve consumers of color around the world.

As far as news coverage of emerging trends in marketing go, this one was exceptional: “New Report Cites Skyrocketing Growth of Internal Agencies,” the Ad Age headline shouted, while Adweek weighed in with, “ANA Report: In-Housing Agency Work Is Accelerating.” MediaPost followed suit with “ANA: Over Three-Quarters of Our Members Have In-House Agencies” and Campaign US ran with, “Number of In-House Agencies Rise Dramatically, ANA Study Finds.”

Ntooitive announced Armando Guerrero is joining the team as Vice President of Strategic Partnerships. Guerrero will be based in Los Angeles and responsible for managing partnerships for Ntooitive’s advertising technology platforms nationwide.