Business

Entravision Communications Corporation (NYSE: EVC) announced the appointment of Mark Garcia as Senior Vice President of Integrated Marketing Solutions in McAllen, TX, effective immediately

Pulpo Media, an Entravision Communications Corporation (NYSE: EVC) company, announced the appointment of Laura Willis to Vice President of Digital Sales, effective immediately.

By Gonzalo López Martí  – Creative director, etc / LMMiami.com

Psychologist Abraham Maslow (1908-1970) was a brilliant thinker, ahead of his time.

His “Hierarchy of needs”, a theory he enunciated in the 1940s -usually shown as a pyramid with various layers- must be one of the most emblematic tenets of the marketing & advertising canon.

he issue of strategic and operational alignment between sales and marketing is not a new topic in the B2B realm, and most organizations agree on its importance, at least in theory. Why, then, is it so challenging to achieve that alignment in practice?

With this report, the Stanford Latino Entrepreneurship Initiative (SLEI) highlights key research findings from its third annual Survey of U.S. Latino Business Owners.

Jorge Ulla, Partner and Chief Ideation Officer of d expósito & Partners, was honored in the exclusive Grand Havana Room, on Friday, October 19th in New York City, with the El Award, a recognition that celebrates the achievements of Latino men in the Tri-State area and their contribution to the community in the corporate, business, entertainment, sports and community arenas. It was created by America’s oldest Spanish newspaper, El Diario-La Prensa, part of ImpreMedia.

The landscape of advertising is constantly evolving. New technologies, Millennials, aging Baby Boomers, and shifting social climates shape and re-shape the way advertising is consumed and perceived.

In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Andrew Lipsman discusses the failure of Sears, and what its long decline says about the retail sector as a whole

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Humans have never lived for so long, yet we’ve never been so sick.
• How come?
• Lemme ‘splain.

The Hispanic Information Technology Executive Council (HITEC) announced its prestigious list of the 100 most influential Hispanic leaders in technology.

How much is spent on political advertising and how big a part of the mix is digital? In the latest episode of “Behind the Numbers,” we break down the numbers and dig into questions about Facebook, the role of messaging and whether brands are being dragged into the political arena.

What exactly separates people from machines?  Two things, actually: creativity and empathy.  No matter what gets developed in AI, these are the two elements that can keep the agency services business alive, and keep marketers busy for years to come.

Former Televisa and Univision Chief Content officer, Isaac Lee announced the launch of Exile, a content studio built to serve the growing demand of content for Latin American and US Hispanic audiences.

  By Gonzalo López Martí – Creative director, etc    /    LMMiami.com

• Dear readers, let’s play a game: name a branded fruit outside of the bananas category
• Still thinking?

Advertisers can build more transparent, partner like relationships with their media agencies by taking four steps.

The controversial issue of transparency between brand marketers and their advertising agencies appears to be at, or very near, a tipping point — but the journey has been slow and torturous.

The Federal Bureau of Investigations has contacted the Association of National Advertisers (ANA) legal counsel regarding an investigation into the media buying practices in our Industry.  The ANA has sent the following letter to its members.

A clear playbook is emerging for how to integrate and capitalize on advanced technologies—across an entire company, and in any industry.

HRN Media Network, a Gen Media Partners company, has hired broadcast and digital media expert Matt Feinberg as its Chief Strategy Officer.

By Gonzalo López Martí  – Creative director, etc / LMMiami.com

• A Pyrrhic victory: one in which the winner’s losses are as great as those of the defeated*.
• Or even greater.
• See, there’s a problem with Pyrrhic victories: sometimes they are not manifest at first glance.
• They come disguised as tactical wins.