To boost organic growth, most companies need a diverse set of initiatives—and how you sequence them matters.
Business
Choosing the right path to growth
When companies benefit from market share gain
So last week I posted about portfolio momentum as described in “The Granularity Of Growth” and mentioned that share gain only accounted for a measly four per cent of compound revenue growth for large companies across a five year time frame. But why is that, and when do companies benefit from share growth? by Nigel Hollis
The New Marketing Battlefront: Reducing Waste
Waste is not just a dirty word, no pun intended. It’s a source of great anxiety for those who encounter it, no matter what it is or where it originates from.
Emerging Opportunities – Why global storytelling is within reach
By digitally tapping into international waters to reach new and emerging markets in China, India, Indonesia, and Malaysia, among others, brands will expand their audience pool and reach. With the Mastercard Center for Inclusive Growth predicting consumer spending in these regions to reach $9.1 trillion by 2026, brands will grow their global presence exponentially, all with low risk and high reward potential.
Ad blocking continues to rise and we are to blame
The latest data from GlobalWebIndex finds that ad blocking is still on the rise in globally. While it is not a surprise, the news did remind me that I have seen far less coverage of this issue lately. It is almost as if the industry shrugged its shoulders and said, ‘well, it can’t be helped’. Except, of course, it can. by Nigel Hollis
Uglyphobia.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
- A moderate dose of identity politics is good for the health of society.
- Ok, let’s not call it identity politics.
SiriusXM to Acquire Pandora
Sirius XM Holdings Inc. and Pandora Media, Inc. announced a definitive agreement under which SiriusXM will acquire Pandora in an all-stock transaction valued at approximately $3.5 billion.
Why disruption is a big challenge to big brands
After a dinner at which I sounded off about the inability of big companies to innovate, my friend sent me a link to this article, ‘Why Big Companies Squander Good Ideas’ . It is another interesting read and it strikes a chord with me because it does not buy into the typical disruption model or assume that everyone is an idiot. by Nigel Hollis
2018 BrandZ Top 100 Global Brands
The report tracks the value of the world’s most valuable brands and provides insights on the potential of strong brands. The total brand value of the 2018 BrandZ Top 100 is $4.4 trillion following a record 21% growth – equating to a rise of nearly $750 billion.
Women and Leadership 2018 [REPORT]
Two years after Hillary Clinton became the first woman to win the presidential nomination of a major U.S. political party, and with a record number of women running for Congress in 2018, a majority of Americans say they would like to see more women in top leadership positions – not only in politics, but also in the corporate world – according to a new Pew Research Center survey. But most say men still have an easier path to the top and that women have to do more to prove their worth. And the public is skeptical that the country will ever achieve gender parity in politics or in business.
Hispanic Radio Podcast: Political and Auto Ad Potential
What’s the state of political and automotive advertising for the U.S. Hispanic market? That’s the topic of conversation in this latest Hispanic Radio Podcast, hosted by Radio + Television Business Report Editor-in-Chief Adam R Jacobson. In this edition, Jacobson speaks with Entravision Communications SVP/Integrated Marketing Solutions Angie Balderas.
Cox Media Group sells Mundo Hispánico
Cox Media Group has sold Mundo Hispánico to Mundo Hispano Digital Network
A Decade After the Financial Crisis, Economic Confidence Rebounds in Many Countries [REPORT]
“September and October of 2008 was the worst financial crisis in global history, including the Great Depression,” former chairman of the U.S. Federal Reserve Ben Bernanke has observed. The bottom fell out of the economies in many nations, ushering in widespread malaise. A decade later, economies have gradually recovered and the public mood has rebounded, especially in some of the hardest-hit advanced economies, according to a spring 2018 Pew Research Center survey of 27 countries around the globe.
Garcia named EVP of Content & Business Development at Entravision
Mr. Garcia will support the revenue team in developing and selling unique content to a broad consumer audience while also positioning Entravision at the forefront as a customer centric communication and marketing solutions platform.
Vote in moderation: the parable of Galifianakis
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- The Democratic Party should shift to the center and build a tent big enough to accommodate independents, moderates, disenchanted conservatives and the like, right?
- RIGHT?
Closing the tech gender gap through philanthropy and corporate social responsibility
It is hardly news that women—particularly women of color—are chronically underrepresented in the US tech sector. Perhaps more alarming is that the trend is headed in the wrong direction. The percentage of computing roles women hold has largely declined in the United States over the past 25 years.
Poverty Rate at 12.3 Percent, Down From 14.8 in 2014
The poverty rate dropped consistently every year from 2015 to 2017 — a total of 2.5 percentage points — to a rate of 12.3 percent in 2017.
73 % Report C-Suite Isn’t Working Together Despite Need for Increased Collaboration on Human Capital Challenges
Amid concerns about automation, the need for new skills, an aging workforce and tightening labor markets, the make-or-break issue facing companies this year is the need for realignment among the C-suite to focus on business’ evolving role in society.
Don’t Fail Fast, Learn Fast
Fail fast has become a major catch phrase for innovation teams lately, but when put into practice, the end result is often the product of simply cutting corners.
The victimization game. Kaepernick scores big for Nike, Serena not so much.
By Gonzalo López Martí – Creative director, etc/LMMiami.com
- I guess everything that could be said about the Nikaepernick salvo has already been voiced, written and memed.
- Want my personal opinion?
- It was a genius marketing move.