Business

Economic growth in 2018 is poised to be the strongest since 2005, which translates into positive consumer sentiment, thus stimulating further growth and signaling a strong holiday shopping season.

Is Netflix buying Viacom? Amazon buying CBS?  New media companies buying old ones makes sense. But maybe not for reasons you think.

ANA celebrates 20 Years of Multicultural and Diversity Conferences

When P&G makes it known that this iconic house of brands stands for both Profits & Growth and Purpose & Good, marketers pay attention. It’s no surprise that this quote by P&G CMO Marc Pritchard is being retweeted, reposted and restated as a validating proof point in support of an industry discipline that has been given short shrift: “If you’re not doing multicultural marketing, you’re not doing marketing.”  By Rochelle Newman-Carrasco – EVP, Hispanic Strategy Walton Isaacson

Disclaimer: this is just my personal POV. Off the top of my head. I took some mental notes here and there but this is just what stuck in my mind, which I’m hereby hastily putting together for your perusal. Congrats to Gilbert Dávila and team for once again putting together a marquee of first-rate talent coordinated with clockwork care.  By Gonzalo López Martí – Creative director, etc    /    LMMiami.com

Progress on gender diversity at work has stalled. To achieve equality, companies must turn good intentions into concrete action.

If your company’s employee roster doesn’t reflect the multicultural audience it seeks, does it truly understand that audience, respect it, and want it? That’s the subject of the latest Hispanic Radio Podcast, in which RBR+TVBR Editor-in-Chief Adam R Jacobson tackles “The Case For Change” — and how it could lead your company to not only change the format of a struggling radio station to one of interest to Latinos, but also lead your company to fully embrace the “new American mainstream.”

Entravision Communications Corporation announced that Mario M. Carrera has decided to step down as Chief Revenue Officer. 

When I first started work in the U.S., I vividly remember being taken to task by a senior research director at a client company who accused me of using “judgement” in my analysis. This episode highlighted a clash between my belief that data needed to be interpreted to be useful and a widespread belief that the research role was simply to report the data.  by Nigel Hollis

  By Gonzalo López Martí – Creative director, etc. /  LMMiami.com    

• Is it meant to change minds about a product, service, brand or politician?
• Is it meant to sell?
• Is it meant to inform?

At the threshold of the 20th Century, a melting pot of adventurous immigrants, creative mavericks, and freedom-seeking African Americans shaped consumerism as we now know it.

Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.

Women’s entrepreneurship is thriving in America. According to the 2018 State of Women-Owned Business report commissioned by American Express, 1,821 women-owned businesses were launched per day over the last year, bringing the total number of women-owned firms to 12.3 million, employing over 9 million people and accounting for $1.8 trillion in revenue.

For years, folks in the ad industry have talked wistfully of the day when TV advertising would be bought through automated online interfaces on auction-based bid marketplaces, as search, social and digital display advertising have been bought since the middle 2000s.

Occasionally, useful metaphors present themselves in unusual places, in this case on a driving range; a place you find yourself more often when you no longer participate in new business pitches.  Of course, on a driving range it’s not possible to win.  It’s possible to construct an argument that no one wins a new business pitch either, rather than all the contenders, bar one, lose.

The Greater Fort Lauderdale Chamber of Commerce recognized businesses that exceled in their fields and made strong, lasting impacts on the community.

Entravision Communications Corporation (NYSE: EVC) announced the appointment of Mark Garcia as Senior Vice President of Integrated Marketing Solutions in McAllen, TX, effective immediately

Pulpo Media, an Entravision Communications Corporation (NYSE: EVC) company, announced the appointment of Laura Willis to Vice President of Digital Sales, effective immediately.

By Gonzalo López Martí  – Creative director, etc / LMMiami.com

Psychologist Abraham Maslow (1908-1970) was a brilliant thinker, ahead of his time.

His “Hierarchy of needs”, a theory he enunciated in the 1940s -usually shown as a pyramid with various layers- must be one of the most emblematic tenets of the marketing & advertising canon.

he issue of strategic and operational alignment between sales and marketing is not a new topic in the B2B realm, and most organizations agree on its importance, at least in theory. Why, then, is it so challenging to achieve that alignment in practice?

With this report, the Stanford Latino Entrepreneurship Initiative (SLEI) highlights key research findings from its third annual Survey of U.S. Latino Business Owners.