Marketing

In the latest episode of “Behind the Numbers,” analyst Nicole Perrin joins us in the studio to discuss consumer attitudes about advertising and why so many people are resistant to ads. Who are the ad blockers, what are they actively blocking, and what could help turn them around?

There is no doubt that the plethora of convenience metrics offered by digital media is focusing marketing attention on the here and now, often to the exception of longer-term outcomes. But there is actually no reason why digital media cannot be used for brand-building.  by Nigel Hollis

Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies.

Of the many challenges facing marketers and publishers these days, few are more critical than the need to connect with millennials, a generation now on the verge of two major milestones.

The partnerships between clients and agencies can often be fraught with opacity, distrust, and inefficiency.

Teens credit social media for helping to build stronger friendships and exposing them to a more diverse world, but they express concern that these sites lead to drama and social pressure

A new study, released by ID Comms in partnership with the 4A’s, reveals that US advertisers are likely failing to get the best responses from potential media agency partners due to a failure of brands sufficiently defining what they are looking for, and refusing to share details around the selection process.

Who doesn’t love the promise of “found money?” That’s the basic idea behind rebates, and it’s one reason why they can be so effective in both the B2C and B2B realms, regardless of whether the promised money is found or not.

In the latest episode of “Behind the Numbers,” eMarketer analyst Lauren Fisher is joined in the studio by digital strategist Chris Lundquist for a conversation about consumers’ view of loyalty and what the major motivators are for building that loyalty.

I was browsing the Kantar Media’s 2018 Dimensions report (well worth a read), when I came across a section on the need to strike a better balance between short and long-term. This seems to be a topic of increasing interest to marketers, but how do you find the right balance?  by Nigel Hollis

By now, most marketers are aware of the importance of having a brand purpose — a clearly defined reason for a brand’s existence that goes beyond sales and profits, has a distinct societal benefit, and, at least in theory, provides a framework for every strategic business decision. Being purposeful has enabled brands like TOMS Shoes, Nike, Patagonia, Airbnb, and other leading brands to gain a market advantage — and oodles of positive buzz — in a business era defined by the collision of social media and social consciousness.

Luma Partners’ Terry Kawaja had quite the provoking title for his presentation at the recent Association of National Advertisers’ Masters of Marketing Conference: “Fire Your CMO.”

In the latest episode of “Behind the Numbers,” eMarketer’s Karin von Abrams and GlobalWebIndex’s chief research officer, Jason Mander, highlight key data from the new Global Media Intelligence report.

Increasingly, brands are opting to buy digital media through programmatic means, and the sharp uptick in adoption of this model is causing disruption among brands and agencies alike.

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2018 Hispanic Market Overview.  

To download click on image or CLICK HERE.

Univision Creator Network (UCN) announced the signing of YouTube beauty creator Kathleen Fuentes, KathleenLights.

The CMO position is easily one of the most scrutinized roles in the C-suite. Often tasked with building a memorable brand, managing the company’s reputation, and deploying marketing strategies that tie back to measurable success, CMOs have a lot of responsibility. Jessica Rodriguez, president and COO, Univision Networks and Univision CMO, recently joined an Advertising Week panel that covered the current state of trust in advertising.  By A.Z. Porte

As consumers engage with brands in more and more places, customer experience is now just as important as perceptions of innovation for growing your brand. Those brands delivering on and exceeding consumer’s expectations have grown their brand value 200% more than those that haven’t!

The Department of Justice has informed five ad holding companies that it is no longer investigating any of their subsidiaries as part of a probe into commercial production practices and possible bid-rigging that began in 2016.

The ANA (Association of National Advertisers) announced the launch of a new initiative designed to fuel business growth by helping marketers create purpose-driven, strategic programs and solutions for their products and services.