Marketing

As marketing continues to evolve and develop alongside social media avenues that are being created and popularized, what remains constant is how millennials engage with the video marketplace.

Welcome to the fifth episode of #TotalMarketTalk, a new Digital series created by NGL Media and NGLC exclusively for HispanicAd.  In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Jose Villa, Founder & President, Sensis.  

If you have any experience marketing to U.S. Hispanics, you are likely familiar with back translation. Back translation refers to translating consumer-facing Spanish content into English so that non-Spanish speakers, such as your legal team, can review and approve it.

Future CPG innovation and marketing success relies on identifying and leveraging signals that represent opportunities for action. While most signals are brand-specific, and often based on proprietary product development initiatives and marketing activities, broader trends can sometimes be gleaned through the analysis of market research reports.

Maren Lau is the CMO at IMS Internet Media Services, a digital marketing and communications company that helps brands enter and grow in the Latin America digital market. She spoke with eMarketer’s Daiane Bobka about the biggest digital trends in the region.

Eight hundred billion dollars in global consumer buying influence. Two hundred billion in the U.S. You wouldn’t expect those figures to be linked to teenagers. But study after study shows that this is the reality. In my opinion, it earns teens a seat at the table and their due respect as significant players in our marketplace. So, as marketers, how do we reach them and how do we make it stick? Teens are subdivided into more lifestyle groups than just about any other demographic.

For decades, Hollywood studios thought of the world in terms of two screens: the big ones in movie theaters, and the smaller TV screens in people’s homes, the latter serving to let people know which shoot ’em up or romantic comedy they could go see at the theater each weekend. But now, technology has advanced to the point where the average person has three, four or even five screens in their lives, with the primary one small enough to fit in their pocket.

When it comes to hot topics in the media realm, it doesn’t get much bigger than cross-platform audience measurement.

Marketers today are drowning in a pool of data.  With so much data being created and captured from hundreds of sources and channels, being able to properly identify it across online and offline channels, and linking it to your customer will be key to personalizing and increasing customer engagement.

After much waiting and preparation, the time has come to go to market with a new product or marketing campaign to boost awareness, and your company needs to build a campaign plan that will produce favorable results.   With all the marketing possibilities available these days, it takes some thought out strategic planning to come up with the best marketing plan for a specific product.

In part-one, we went over 5 tips discussing the actual creation of a campaign, and what you should think about before you launch.    In part two, we’ll review what you can do from an operational perspective to ensure stronger ROI and reporting.

Engagement is at the heart of content marketing. April 2015 research by Pulsepoint and Digiday found that brand engagement was the No. 1 marketing objective supported by content marketing, cited by 66.8% of UK and US agency and brand professionals.

For Millennials, staying connected with friends and family by sharing their emotions on social media has become a daily way of life, but marketers aren’t using these signals to connect with brand fans.

Siempre Mujer magazine unveiled new research and key findings from its Siempre Beauty III: Latinas and Social Media, which examines the role social media plays in beauty purchasing decisions among Latinas.

In a recent survey of more than 2,200 consumers worldwide, 63 percent of respondents said that they are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic advertising messages repeatedly.

Tecate Light debuted the latest chapter of its “Born Bold” campaign in the form of the short film, “One Bold Night.”  Delivered in four easy-to-watch 60-second episodes, the new films depict the iconic Tecate Light Black Eagle experiencing an epic night from gritty, basement boxing match to penthouse party, all shot from the point-of-view (POV) of a friend’s mobile phone.

It’s no secret that television has changed dramatically in the last half decade, from the way it’s produced to how it’s consumed. Those changes have sparked a shift in the ways brands are able to connect with audiences.

The ANA seeks a third-party organization that can dig deep with agencies, marketers, media organizations, suppliers, and vendors. It is the ANA’s belief that the industry requires an independent, objective individual or organization to provide indisputable marketplace clarity and to help set the record straight.

The Interactive Advertising Bureau (IAB) released “Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration Between Creativity and Technology,” a whitepaper that crystallizes insights and advice that emerged during high-level, West and East Coast IAB summits. They brought some of the biggest names in the technology, publishing, agency, venture capital and marketing communities together to discuss and debate how best to bridge the gap between creativity and technology in order to build better, more sustainable consumer advertising experiences.

I believe advertising has missed the greatest gift we’ve ever been given: the smartphone.