Marketing

Multicultural & WNH ACA Eligibles Differences; 7 Keys to Accelerate ACA Enrollment & Retention [INFOGRAPHIC]

Hispanic & African American Affordable Care Act eligibles standing in the sidelines differ from White Non-Hispanics (WNH) in some significant ways.

Why Brands Should Use More UGC

Content marketing has become a high priority for both B2B as well B2C brands over the last couple of years. Many brands have taken the position that they effectively need to become publishers to market and win with consumers. In fact, according to Seth Godin, “Content marketing is all the marketing that’s left.”

Is CPG Advertising Boring The Industry To Death?

Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of agencies, we lacked any real point of differentiation.

Going beyond demographics gives brands deeper understanding of behavior [INSIGHT]

Demographic Data Is Not Enough!  By Ozzie Godinez / CEO and Co-Founder at PACO Collective

Shorter Mobile Video Ads Resonate More Among Millennials, While Longer Ads Break Through with Consumers Age 35-54 [REPORT]

The Interactive Advertising Bureau (IAB) eleased “Multiscreen Video Best Practices,” a research report created in partnership with Millward Brown Digital and Tremor Video, showing that 10-second mobile video ads have greater brand appeal and persuasion potential for Millennial audiences. In comparison, 30-second spots outrank their shorter brethren in those same categories among consumers age 35 – 54.

Hey, Agencies: Marketers Are Pretty Clear About What They Want

Perhaps it’s time for agencies to collectively gain the ability to listen clearly to what marketers want. Because last week a number of very senior marketers were very clear about their wishes.

Digital best practice is still not being practiced

Brands are now spending huge amounts on digital advertising, be it desktop or mobile, search, display or video. And yet Millward Brown’s Brand Lift Insights results suggest that many advertisers have still not really cracked the code when it comes to creating effective digital ads.

Deconstructing Branded Content

Branded content is very effective, and it’s even more effective than traditional video ads. T

3 Reasons Brands Should Focus On Hispanics And African-Americans

The Consumer Confidence Index hit 92.2 in February, from a revised 97.8 in January, the Conference Board said. That’s lower than the 97.3 expected by analysts, and the lowest level since July, according to Thomson Reuters.  We recently conducted our annual consumer sentiment study with readable base sizes of Hispanics, African-Americans, Asians, and non-Hispanic whites. A segmented view of the cohorts paints a different picture and emphasizes why 2016 is an ideal year to shift some spend to Hispanics.

Hallmark introduces Hallmark VIDA

Hallmark is transitioning its existing Spanish-language greetings line to a new lifestyle brand called Hallmark VIDA.

Marketers Will Seize the Customer Experience by 2020

A study of nearly 500 chief marketing officers (CMOs) and senior marketing executives from around the world conducted by The Economist Intelligence Unit (EIU) on behalf of Marketo, Inc., reveals that 86 percent of marketers say they will own the end-to-end customer experience by 2020.

Is Your Funny Ad Worth the Risk?

Humor is one of the riskiest bets in advertising.

More Than Two-Thirds of US Digital Display Ad Spending Is Bought Programmatically

Programmatic advertising continues to become more sophisticated, and spending via the media buying technique is growing, albeit at a decreasing pace. In our latest US programmatic forecast, eMarketer predicts that this year, more than two-thirds of all digital display advertising will be purchased programmatically.

Whatever Happened To Frequency Capping? [INSIGHT]

Sometimes in marketing and advertising you have to put out a question and admit that you’re not the best-placed person to answer it, but it’s worth asking all the same. As Samsung is crowned the most advertised brand on British television for March with 2486 ad minutes across 3,535 spots, is it only me wondering, is that a good thing? Or put it another way, the question I routinely drive my family mad with — what on earth has happened to frequency capping?

5 Must-Have Skills Of The Modern CPG Insights Professional

Similar to the way online advertisers measure and optimize their ads on-the-fly, CPG marketers can now measure and improve their retail and product performance with an unprecedented level of accuracy.

The Power Of Tribes In Sports

Tribes were best explained in author Seth Godin’s 2008 book of the same name, when he described them plainly as “any group of people, large or small, who are connected to one another, a leader, or an idea.” By this definition, everyone you know is a participant in countless tribes.

The Demise Of Brand-Building [INSIGHT]

And one of the challenges of change is to filter what is happening now from what is important. This is a challenge we face in our everyday lives (I want to check “Clash of Clans” now, but getting my weekly MediaPost contribution written is important!). It is a challenge we —  people in the marketing ecosystem — face all the time.

NBCUniversal Hispanic Group launches “Movimiento” social movement to expose the next generation of multicultural storytellers

NBCUniversal Hispanic Group announced, “Movimiento” a social-first movement based on CultureFirst™– a first-of-its-kind report on U.S. Latinos from NBCUniversal’s consumer insights practice, The Curve Report, in collaboration with Telemundo – research findings exposing the next generation of multicultural storytellers, artists, filmmakers, social media stars and more.

How Advertising Works Today

The Advertising Research Foundation (ARF) announced the findings from its How Advertising Works research, based on over 5000 campaigns, 12 years of data, and $375B in advertising spend in 41 countries across over 100 categories.  

Marketing that connects

Fast-moving digital technology has driven almost continuous change in attitudes, behavior and habits, and this has been hugely disruptive for marketing. However the technologies that set the parameters for connected consumer behavior are no longer new.

Skip to content