Marketing

What comes to mind when you read the name Einstein? I am willing to bet an image like the one on this page comes readily to mind. But is that because he is distinctive or different? Many people have trouble distinguishing between the two qualities, but the distinction is important.

As concerns about ad blocking grow, influencer marketing is becoming more important to brands.

The verdict: Madison Avenue 2016 is desperately trying to release the social media Krakken at every turn. Still, methinks creatives are not consuming enough amounts of memes, Vine and Snapchat. Plus, planning is prevailing. Big time. Taking refuge in the warm womb of strategy is not enough, folks. Too much tried-n-true stuff. Madison Avenue needs to innovate way more. Yeah, I know, easier said then done.  By Gonzalo López Martí            LMMIAMI.COM

Marketers are increasingly adopting and incorporating new technologies into their strategy.

Big data continues to be a central point of conversation in the market research world. Whether it is touted as the end of market research as we know it or the beginning of the new market researcher that weaves big data and custom research into a projection of the future, one thing is for sure, big data is here to stay.  By Mario Carrasco

Marketers need to adopt a more nuanced understanding of how people make brand decisions if they want to grow sales. There is an assumption that all decision making is instinctive, but in fact it’s a balance between instinctive and deliberative. Marketers must try to understand what makes their brand the obvious choice for both types of decision making.

Recalling a positive memory about eating a certain food can make a present experience more enjoyable. Since advertising is in the business of building branded memories, demonstrating a product’s tastiness is an important component to any food and beverage advertising. But is it enough to just communicate good taste?

Major marketers turn to startups for a wide range of activities involving technology, but according to a new study, the most prevalent assignments are for social media and content development and management.

Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed.  While there is a lot of good that comes from this change, we should be aware of the challenges that come as well, at least so we know how to respond.

Since we have already written at length about the “Bright Side” of the connection between increased Hispanic dedicated media allocation, defined as advertising buys in any Hispanic-dedicated media channel regardless of language whether Spanish, Bilingual or English, and its impact on overall sales growth, we wanted to shed some light around the “Darker Side of the force”…the less talked about impact of slashing Hispanic allocations.

Consumer-led disruptions are compounding the challenges of stagnant growth.

Understanding consumers and delivering an engaging experience is important to marketers, especially those that want to boost brand perception.

We have written here before about the alleged improprieties that agency holding companies (especially their media and digital outposts) may have conducted with their clients’ money.

The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.

There are innumerable ways to enhance the effectiveness of healthcare marketing communications, from better problem definition to sharper insights to stronger ideas, but there is one underlying factor that is the primary determinant of success: talent.

In the past, brands have attempted to target moms by separating them solely based on the stringent lines of demographic details, such as age, household income, and ethnicity. But we know that is the wrong approach.

Your online audience is easily distracted, but that doesn’t mean they don’t care about your brand. Life gets in the way sometimes.

Driving growth continued to be a challenge for the consumer packaged goods (CPG) industry in 2015. Manufacturers and retailers had to deal with the ebbs and flows of the economy and its impact on consumer spending as well as the increased demands of digital-savvy shoppers.

It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have with brands. They drive our nonconscious decisions and play a major role in our conscious decisions, too.

As I reflected on 2016 goals for our multicultural division, I was trying to think through the process of listing what we did well and what we could have done better to put a report and strategic plan together for senior leadership meetings. Perhaps the most important component of these plans was highlighting our most valuable resource: people.  By Roberto Siewczynski – SVP, Group Director at Epsilon