While Hispanic Millennials do skew towards English, it’s important to note that more than half of them consume some or all of their Television content in Spanish. The reason for this appears to be that broadcast is still where a lot of the content they want to see is aired. Additionally, there’s evidence that suggests that Spanish language advertising is better at connecting with bilingual Hispanics so it may also be the better option for advertisers looking to reach Hispanic Millennials.
Marketing
Reports of the Death of Broadcast Have Been Greatly Exaggerated [INSIGHT]
How Your Reptile Brain Responds to Marketing
As the co-founder of SalesBrain, a neuromarketing agency, Patrick Renvoise has spent years helping global companies like Boeing, BMW and even NASA sell more and do more, by understanding the science of attention. We caught up with him in advance of his keynote at eMarketer Attention! 2015.
2015 Top 50 Latin American Brands [REPORTS]
Millward Brown and WPP released the 4th annual BrandZ Top 50 Most Valuable Latin American Brands report and ranking on Wednesday, September 23. The report identifies the key forces driving brand growth in six markets in the Latin American region (Argentina, Brazil, Chile, Colombia, Mexico and Peru).
Four Tips For Marketing Cars To Millennials
Coming of age in the Great Recession and burdened with unprecedented amounts of student loan debt, Millennials are known for delaying adulthood.
Media2020: Five Marketing (Pipe)Dreams
It is fair to say that many of their 2020 wishes sound more like the stuff of dreams. It’s hard to see how, given current realities, any of the following will
become a reality.
When it Comes to Connecting With Content, the Time of Day Means a Lot [REPORT]
The report found that, as consumers’ media palate ebbs and flows throughout the day, so too does the share of consumers’ time on these different devices.
How Has Social Media Changed Loyalty Programs For CPG Brands?
In 2006, Coca-Cola launched the My Coke Rewards loyalty program, which was both bold and innovative at the time. Almost 10 years later, CPG brands much smaller than Coke are acknowledging the value of building a customer loyalty program, desiring both the incremental revenue and an increased lifetime value loyalty programs promise to deliver.
How carmakers can compete for the connected consumer [REPORT]
Connectivity and automation are more and more a part of today’s cars, from vehicles that offer dashboard interfaces for accessing email to those that parallel park all on their own. And as customers’ expectations for these features grow—along with their willingness to pay—so will the value pool that’s being created. The big question? Exactly which players along the automotive value chain will reap the rewards. by Hans-Werner Kaas, Andreas Tschiesner, Dominik Wee, and Matthias Kässer
Hispanic Gen Y and Gen Z Food Culture of Heritage collide with Generational Macro Food Trends [INSIGHT]
Organic, locally sourced, natural, sustainable, Non-GMO, fresh, and socially responsible are all macro food trends that resonate loudly with consumers under 35, and Hispanics are no exception. By Terry Soto is President and CEO of About Marketing Solutions, Inc.
‘Transformer in chief’: The new chief digital officer [INSIGHT]
In the alphabet soup that is today’s crowded C-suite, few roles attract as much attention as that of the chief digital officer, or CDO. While the position isn’t exactly new, what’s required of the average CDO is. By Tuck Rickards, Kate Smaje, and Vik Sohoni
Cross-Channel Engagement: The Next Big Thing In CPG
As consumers have transitioned from television and newspaper to connected devices, so also have the big consumer products goods brands that will spend an estimated $5 billion on digital advertising this year.
Content Overload: Are We Creating Clutter?
Is it in the best interests of our clients’ brands? Are we adding value or adding clutter?
Purchasing Power of Women [REPORT]
Women handle the bulk of purchasing decisions for everyday items like groceries and clothing — even for those items targeted at men. In fact, 50% of products marketed to men are actually purchased by women. That’s why items for men are often marketed with women in mind, as well. In addition to being responsible for most of the day-to-day purchases, women are also heading up or influential in large ticket purchases like cars, homes and appliances.
Driving Quantifiable Results in a Seamlessly Integrated Environment
With many publishers and advertisers acclimating to life in the digital era, native advertising has grown into one of the fastest hottest areas in online marketing.
When it Comes to Long-Term Ad Effectiveness, Know Your Numbers
In today’s fast-paced world, it’s no surprise that many of us are quick to seek out immediate gratification in our daily lives. From a marketing perspective, particularly as digital media engage with us in an ultra-real-time fashion, it’s easy to lose sight of the long game when it comes to the effect of advertising. Truth be told, however, advertising can be just as effective—if not more so—over the long haul than it is at the time it launches.
CPG Marketers make room for Gen Z
Generation Z has officially entered the workforce.If you’ve previously dismissed them as too young to focus your marketing efforts on, it’s time to shift your attention. Not only do they have their own money to spend (a reported $44 million) but they also heavily influence the households they live in. You can no longer afford to ignore them.
How To Engage And Educate Millennials On Your Brand
With so many companies to choose from, millennials have unlimited options when it comes to selecting a brand to remain loyal to.
Data Drives Programmatic Advertising In-House and Draws Publishers Together
Many companies are restructuring their data and programmatic strategies to keep up with the ever-changing programmatic space. John Nardone, CEO of ad serving and online technology platform Flashtalking, recently spoke with eMarketer’s Lauren Fisher about the increasingly critical role data is playing in the programmatic ecosystem and how it is driving multiple trends such as brands taking programmatic in-house and publishers looking to co-op first-party data.
Firms Moving to Integrate Social Media Marketing [INSIGHT]
U.S. companies are finally showing signs of integrating the surge in social media spending with their wider marketing strategies, while also outsourcing more of their social media marketing, a new survey finds.
Innovation Comes From Inspiration — And No Computer Has EVER Been Inspired
Inspiration is driven through the marriage of emotion and hypothesis—and to date, computers are not capable of either one (at least not in the real world–they certainly do in the movies). That’s why the age-old debate over “art vs. science” can never be won in advertising or marketing. Both sides are necessary for success.