When asked about the biggest challenges to multichannel marketing, nearly a quarter of respondents said they lacked the time and resources to develop and execute multichannel campaigns, and the same percentage struggled to get buy-in at the board level. Similarly, other issues related to a lack of investment in tools needed to manage multichannel campaigns as well as a limited understanding about the process as a whole.
Marketing
Why Marketers Haven’t Mastered Multichannel
Target’s Bilingual Ads are on Target
Target’s #SinTraducción advertising campaign caught my attention recently. The ads incorporate Spanish language songs and lullabies to try to resonate with their Hispanic customers. An interesting aspect of these ads is that they’re running English and Spanish versions of them but in both versions the songs are in Spanish.
Get off your pedestal [INSIGHT]
It’s long been the mantra of marketing specialists to build brands that are so attractive and magnetic that people are drawn irresistibly to them, like moths to a flame. In truth, it’s much more likely that the brands we’re all developing and running are much less important to people than we might like to think.
Brand Cohesion [INSIGHT]
Is Brand Cohesion our future marketing currency? We are in the middle of a global brand marketing crisis
Understanding the Power of a Brand Name [REPORT]
A brand name can be one of the most valuable assets a company possesses. It can lend credibility to product efficacy and provide an assurance of quality, letting consumers know what they can expect when they buy a product. But because brand building can be costly and time consuming, it can be extremely advantageous for established brands to lend their name to a new item in the same category through line extensions.
Recognizing Millennial Men’s Adaptability Key for Brands
Young men today play a wider variety of roles than previous generations of men did at their age. Slaine Jenkins, senior manager at Insight Strategy Group, spoke with eMarketer’s Alison McCarthy about the multidimensional millennial man and what brands should consider when marketing to him.
The Evolving Digital Lifestyle Of The Mobile Consumer [REPORT]
BuzzCity shares findings from its latest quarterly research into the digital consumption habits of mobile users around the world. The report benchmarks findings from those in 2014 to analyse the changing trends and usage habits of today’s connected consumers.
The Millennial Mandate: How ‘Generation Y’ Behavior is Shaping Healthcare Marketing Strategy
Millennials are the most coveted demographic target group today among healthcare marketers.
Is Work-Life Balance a Full-Time Job for Working Mothers?
Though the Great Recession’s sluggish job market pushed some mothers into stay-at-home status, a large majority are in the workforce.
Marketers Pair Up with Influencers—and It Works
Teva, ShopStyle and Dr. Pepper are recent examples of brands and companies leveraging influencers to drive engagement and awareness, and usage isn’t slowing.
Millennials And Video: How To Engage The New Type Of Viewer
As marketing continues to evolve and develop alongside social media avenues that are being created and popularized, what remains constant is how millennials engage with the video marketplace.
#TotalMarketTalk – Jose Villa, Founder & President, Sensis
Welcome to the fifth episode of #TotalMarketTalk, a new Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Jose Villa, Founder & President, Sensis.
Using Spanish Content to Give Your English Content Marketing More Legs
If you have any experience marketing to U.S. Hispanics, you are likely familiar with back translation. Back translation refers to translating consumer-facing Spanish content into English so that non-Spanish speakers, such as your legal team, can review and approve it.
6 Trends That Are Driving CPG Innovation
Future CPG innovation and marketing success relies on identifying and leveraging signals that represent opportunities for action. While most signals are brand-specific, and often based on proprietary product development initiatives and marketing activities, broader trends can sometimes be gleaned through the analysis of market research reports.
Marketing in Latin America: Mobile, Video, Programmatic Create Opportunities
Maren Lau is the CMO at IMS Internet Media Services, a digital marketing and communications company that helps brands enter and grow in the Latin America digital market. She spoke with eMarketer’s Daiane Bobka about the biggest digital trends in the region.
Peeling The Onion
Eight hundred billion dollars in global consumer buying influence. Two hundred billion in the U.S. You wouldn’t expect those figures to be linked to teenagers. But study after study shows that this is the reality. In my opinion, it earns teens a seat at the table and their due respect as significant players in our marketplace. So, as marketers, how do we reach them and how do we make it stick? Teens are subdivided into more lifestyle groups than just about any other demographic.
Movie Marketing In The Age Of Millennials
For decades, Hollywood studios thought of the world in terms of two screens: the big ones in movie theaters, and the smaller TV screens in people’s homes, the latter serving to let people know which shoot ’em up or romantic comedy they could go see at the theater each weekend. But now, technology has advanced to the point where the average person has three, four or even five screens in their lives, with the primary one small enough to fit in their pocket.
What Does it Take to Measure the Total Audience? [INSIGHT]
When it comes to hot topics in the media realm, it doesn’t get much bigger than cross-platform audience measurement.
Big Data Management: Linking Cross-Channel Data to Your Customer File [REPORT]
Marketers today are drowning in a pool of data. With so much data being created and captured from hundreds of sources and channels, being able to properly identify it across online and offline channels, and linking it to your customer will be key to personalizing and increasing customer engagement.
[Part One] 10 Ways to Strategize and Implement a Winning Marketing Campaign
After much waiting and preparation, the time has come to go to market with a new product or marketing campaign to boost awareness, and your company needs to build a campaign plan that will produce favorable results. With all the marketing possibilities available these days, it takes some thought out strategic planning to come up with the best marketing plan for a specific product.