Marketing

Sir Martin Sorrell has a strong point of view on the names of things. Here he is on linking his own company with the term “advertising”: “We need to rename it because it encourages people to think that creativity is the preserve or reserve of that creative department, of that creative director in that so-called ad agency,” said the WPP Group chief executive at an Advertising Week event.

Edelman revealed the results from its ninth annual entertainment study, which found that when it comes to creating entertaining content, consumers equally trust content creators, distributors and brands (72 percent trust traditional cable networks; 73 percent trust traditional broadcast networks; 74 percent trust online video streaming platforms; 75 percent trust companies whose products they buy).

Hispanic Media Sales, Inc., publishers of HispanicAd.com, will be publishing this year;s edition on November 9, 2015.  We will be adding more “Thought Leadership” once again to this year’s edition.  We will interview the Top Hispanic CMOs with dedicated budgets and resources targeting the US Hispanic Consumer.    Gilbert Davila, a recognized and admired Hispanic Market expert, will curate the supplement.  Adam Jacobson, a respected writer and US Hispanic media expert will conduct the interviews and write the supplement.

Our industry trades on ideas. Oftentimes, we compete to win or lose based on the quality of those ideas. Creative ideas. Media ideas. Social ideas. But the typical path to get to big ideas has been to perfect something for one channel, then think of the extensions that amplify it in the store, on the web and everywhere in between.

Although stereotyped frequently as an irrationally optimistic, self-centered and monolithic market segment, millennials are, rather, a highly-educated, technology-embracing, well-diversified set of pragmatics that demand personalized engagement.

“Both Head and Heart” looks at marketing strategies designed to broadly connect with diverse audiences and the subsequent emergence of “Total Market.”

For decades, brand marketers have relied on survey-based methodologies to measure the effectiveness of their campaigns.  Survey-based measurement can certainly be executed correctly within a margin of error, but the results are heavily dependent upon sampling methods that pose a number of challenges:

CPG companies are improving their understanding – and adoption – of digital disruption.

A few lucky brands and agencies own a place in popular culture forever because of their ability to find that one big idea. But that era is gone and the effort to get it back creates frustration between clients and agencies.

Being Mexican American is tough. Anglos jump all over you if you don’t speak English perfectly. Mexicans jump all over you if you don’t speak Spanish perfectly.  BY David R. Morse – President & CEO / New American Dimensions

Ad campaigns on Instagram can generate significant lift in ad recall and direct response engagement. With 80 million photos posted a day, the popular app attracts many audiences. One key audience on the platform is Millennials, which includes many subgroups such as young, maturing, multicultural affinities, parents, and others.

By Gonzalo López Martí / LMMIAMI.COM

• Once upon a time, strategic planners were market research experts with deep knowledge of consumer behavior, motivations and insights.
• No wonder clients loved them.
• They still love’em hard.
• Sometimes more so than they do us creatives.
• Kudos.
• Well deserved.
• Strategic planners managed to add credibility to creativity.
• Of course, an awful lot of strategic planners are just psychobabbling creative wannabes.

Gender inequality is not only a pressing moral and social issue but also a critical economic challenge. If women—who account for half the world’s working-age population—do not achieve their full economic potential, the global economy will suffer.

While Hispanic Millennials do skew towards English, it’s important to note that more than half of them consume some or all of their Television content in Spanish. The reason for this appears to be that broadcast is still where a lot of the content they want to see is aired. Additionally, there’s evidence that suggests that Spanish language advertising is better at connecting with bilingual Hispanics so it may also be the better option for advertisers looking to reach Hispanic Millennials.

As the co-founder of SalesBrain, a neuromarketing agency, Patrick Renvoise has spent years helping global companies like Boeing, BMW and even NASA sell more and do more, by understanding the science of attention. We caught up with him in advance of his keynote at eMarketer Attention! 2015.

Millward Brown and WPP released  the 4th annual BrandZ Top 50 Most Valuable Latin American Brands report and ranking on Wednesday, September 23. The report identifies the key forces driving brand growth in six markets in the Latin American region (Argentina, Brazil, Chile, Colombia, Mexico and Peru).

Coming of age in the Great Recession and burdened with unprecedented amounts of student loan debt, Millennials are known for delaying adulthood.

It is fair to say that many of their 2020 wishes sound more like the stuff of dreams. It’s hard to see how, given current realities, any of the following will
become a reality.

The report found that, as consumers’ media palate ebbs and flows throughout the day, so too does the share of consumers’ time on these different devices.

In 2006, Coca-Cola launched the My Coke Rewards loyalty program, which was both bold and innovative at the time. Almost 10 years later, CPG brands much smaller than Coke are acknowledging the value of building a customer loyalty program, desiring both the incremental revenue and an increased lifetime value loyalty programs promise to deliver.