Marketing

Moms are more often the marketing target, with their traditional status as household decision-makers, but modern men are playing a greater role in family life these days and should not be ignored.

Edelman released findings from its fifth annual Value, Engagement and Trust in the Era of Social Entertainment(1) survey. The 2011 study shows that the value consumers are getting from the entertainment industry has fallen by 68 percent(2) in all areas, and only 17 percent of all respondents feel that entertainment sources(3) today provide “very good” or “excellent” value. Social networking sites, which the majority of respondents believe are a form of entertainment, have remained stable with 31 percent of consumers in the U.K. and 37 percent in the U.S. saying they provide “very good” or “excellent” value.

The culture of beauty pageants is one of those Latino passion points that brings us together regardless of country of origin. After all, if you’ve followed Miss Universe in the last few years, it is no surprise that Latinas are known to take the lead as finalists and winners for the most prestigious pageant in the world! So, today’s key insight is around the influence that pageants represent for Latinos. Similar to the passion and country-pride that soccer evokes and the drama that draws Latinos to novelas, pageants bring people together to celebrate and cheer for their favorite contestant, paralleled with the chisme and drama of las reinas (the beauty queens) on their journey to win the crown. By Liliana Gil, Host Moments2CultuRise and XL Alliance Managing Partner To read more and view video – available on HispanicCMO.com

After plunging by 18.5% in 2009, ad spending on traditional media is on a slow rebound. eMarketer estimates spending was up 2.1% in 2010, to $127.2 billion.

From what people watch to what they buy, behavior across ethnic groups in the U.S. is as diverse as the groups themselves. A closer look at the multicultural landscape by The Nielsen Company reveals how consumers utilize the same resources differently.

That’s right a play called La Barberia was the platform that offered more marketing insights ‘Insights de La Tribu’ than all the 2011 TV Upfront events combined. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

With 50 percent of new marketing leaders hired to fix broken marketing organizations, how are these new corporate change agents going about the difficult and complex process of transforming global teams for maximum output and effectiveness? DOWNLOAD REPORT HERE

What marketing tactics help products achieve continued growth in their second year post-launch? A new Knowledge Networks analysis found that OTC (over-the-counter) products that received more in-store merchandising support were more likely to succeed in Year 2.

You’ve probably read the headlines: “New census milestone: Hispanics reach 50 million”; “U.S. Hispanic population tops 50 million” and one of our favorites “Los USA — Latino Populations Grow Faster with Wider Spread.” The U.S. Census numbers have confirmed that the Hispanic population has reached an important milestone, the 50 million mark. We are waking up to a new reality, a new face of America. The New American Reality video speaks to the unique experience of being Latino in America today. To view video available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com.

In our most recent survey in March 2011, we asked people how much time they spend on an average week speaking in Spanish or in another language with their friends. This is pretty interesting to marketers because many times assumptions about language are polarized and largely misinterpreted. By Felipe Korzenny, Ph.D.

Digital and traditional advertising are failing to complement one another effectively, according to part two of the STRATA quarterly survey of major advertising agencies. STRATA found that although digital is playing a larger role, the category still faces substantial obstacles in aligning cohesively with campaign goals. Despite some years of experience with digital, clients still do not fully comprehend the value of this form of media.

The most recent tally of the nation’s Hispanic population startled even demographers: According to the 2010 Census, Hispanics in the U.S. now number 50.5 million, or one out of every six Americans. From 2000 to 2010, more than half of the nation’s population growth was due to Hispanics. In every single state in the union, the percentage of Hispanics increased.

Are you investing in the same tactics as your peers to grow your online business? The fifth annual Adobe Scene7 2011 Survey: Digital Marketing in the Next Decade identifies where businesses worldwide are putting their digital marketing dollars and which tactics are working for them. DOWNLOAD REPORT HERE.

Quick Serve Restaurant “Frequent Patrons” are on the lookout for ways to live healthier, but like many of us they habitually make unhealthy choices. And some care – conceptually – about supporting companies that are environmentally responsible, but will not give up convenience to be green themselves. Read more and download report at HispanicCMO.com and HispanicAccountPlanner.com