Marketing

With many tech products, females—especially younger women—are just as likely to upgrade their consumer electronics as males. A Nielsen survey on high-definition television (HDTV) purchase intent, for example, showed U.S. women aged 18-34 are just as likely to purchase the advanced TVs as men aged 35 and over.

Telemundo Communications Group announced that the network has partnered with Conill on a new multiplatform marketing campaign for Toyota, celebrating the fans of the network’s original primetime telenovela, “Los Herederos Del Monte” (The Del Monte Heirs).

The idea of minority segments leading cultural transformations is not new. The African American community has led trends in music, fashion, dance, language, and political activism. Latino foods, music, and even TV genres like the Telenovela are growing in popularity among non-Hispanic consumers. Similarly, LGBT consumers have continued to grow in visibility and cultural influence, often nurturing major pop artists such as Madonna or Lady Gaga. Written by Kalil Vicioso, Strategic Director at Cheskin Added Value, New York. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

The rapid growth of Hispanic, African American, and Asian American populations is driving a shift not just in the demographic composition of the U.S., but in the very culture—the look, feel, flavors, and sounds of the country. The idea of minority segments leading cultural transformations is not new. The African American community has led trends in music, fashion, dance, language, and political activism. Latino foods, music, and even TV genres like the Telenovela are growing in popularity among non-Hispanic consumers. Similarly, LGBT consumers have continued to grow in visibility and cultural influence, often nurturing major pop artists such as Madonna or Lady Gaga. By Kalil Vicioso – Cheskin Research

Real-time bidding is still a relatively young method for buying online advertising, but advertisers are getting into the game much faster than publishers, who risk falling behind and losing ad dollars.

Marketers are still under significant pressure to reduce expenditures as the nation slowly emerges from the Recession. However, their overall outlook has improved substantially since 2008.

The study, released by the Interactive Advertising Bureau (IAB) and conducted by Advertiser Perceptions, shows that 69% of marketers and 55% of agencies plan to increase their Digital Video Advertising (DVA), with a 22% growth predicted in the next 12 months. DOWNLOAD SUMMARY HERE

Experian Marketing Services announced the release of the 2011 Digital Marketer Benchmark and Trend Report. Now in its third year, the report is a go-to resource for the insights marketing executives need to stay in front of consumer trends. DOWNLOAD REPORT HERE

Integration has been a buzzword for social media marketers for a while now. As efforts—and budgets—in social media evolve from experimentation toward more serious campaigns, questions of how well social is fitting into the marketing mix abound, and true integration can seem distant.

New multimedia study examines the marketplace’s most powerful segment; illustrates how they will revolutionize branding and drive green innovation. Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

The changing US population continues to influence marketing practice; a multicultural approach is no longer a choice for companies, it is now essential for success. While there has been a movement towards a more multicultural focus in many major companies across America, the phenomenon can still be considered to be relatively new. There is no question that this will become a major part of the local marketing landscape, one adopted by all businesses not just large national and multinational corporations but there is a great deal to be learned before the practice of multicultural marketing moves to where it needs to be. By Neleen Leslie / Student – Florida State University

The CMO’s Agenda is an annual body of work produced by CMG Partners that gauges, probes and shares with the marketing community insights we have gathered through in-depth, one-on-one conversations with marketing leaders. The premise behind the research is simple: explore the most pressing issues that are on the minds of lead marketers. Available at HispanicCMO.com ans HispanicAccountPlanner.com

We have come to realize, in the past few decades that brands have without doubt become the most phenomenal wealth-creation properties in the contemporary business context on a global scale. Branding as a concept therefore has had more premium being placed on it in this critically challenged economic period, a situation which has seen it ascend up the value-chain of business. Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

For most marketers introducing the concept of generation, acculturation, language and countries of origin, simply become yet one more reason to “avoid” trying to understand the Latino segment. However, the times when one media buy and general market spot translation could keep the business running are over. Why? Because, as with most things in life, everything around us is constantly evolving. By Liliana Gil, Host of Moments2CultuRise and Cultural Intelligence™ Expert, XL

Available at HispanicCMO.com