he Selig Center’s estimates and projections of buying power for 1990-2013 show that minorities—African Americans, Asians, Native Americans, and Hispanics–definitely share in this success, and together wield formidable economic clout. Download study.
Marketing
Achieving Impressive ROI with the Gay Consumer Market.
The gay consumer market, known as the LGBT (lesbian, gay, bisexual, transgender) market, is fast changing.
Beyond Acculturation.
For nearly a decade, even those most savvy about marketing to U.S. Latinos have applauded the “acculturation” approach to Latino consumer segmentation. Latino marketers have adopted it for its general relevance, especially in certain categories; for its indisputable link to Spanish language usage; and most of all, for the miraculous awareness and consensus it has garnered among marketing and media leaders as a construct they find useful in furthering business decisions.
2009 Marketers’ Survey.
In our daily lives, thanks to GPS, Twitter, Google Latitude and countless other applications, there’s not a moment when we lack a perfect view of where we are, where we’re going and how to get there, not to mention the friends we might meet along the way. Yet in our lives as marketers, our view is quite a bit murkier. Where do we stand in relation to a global economic recovery? Just what “new normal” of consumer attitudes will we be returning to? And once we know where we’re going, what strategies and tactics are going to be most effective to get there? Unfortunately, there’s no GPS for that.
Brand Switching Trend: Less Risk Means More Switch.
Frugal American consumers have jilted their favorite national brands for food, household, health and personal care products but are far more reluctant to switch to store brands on purchases for children and pets, according to the latest research from ICOM, a division of Dallas-based Epsilon Targeting.
Ser Padres & Siempre Mujer launch iTunes video podcast series.
Meredith Hispanic Ventures announced the launch of two new video podcast series from Ser Padres and Siempre Mujer, their magazine brands reaching parents and women, respectively. The series – Ser Padres Contigo and Siempre Mujer Extra – represent brand extensions for the Spanish-language titles, which already reach engaged audiences via blogs (mimosblog.com and charlablog.com), Facebook, Twitter and more.
Now You’re Speaking My Language.
The Spanish-language sector increased by 3%, posting gains across every major product category…
Getting Into the Market Share Race With the Emerging Hispburbanite Market
The rapid expansion of Hispanics into American suburbs presents sizable opportunities for marketers who understand the rich cultural diversity and purchasing attitudes of this segment, according to the latest Consumer Dynamics study from Acxiom Corporation.
Taking the Measure of Brand Measurement.
Building a better yardstick.
Measurement means different things to different people—but most can agree that in business, measurement is vital to long-term success.
How can Advertisers get through to Teens?
According to the “Teen Advertising Study” by Fuse Marketing and the University of Massachusetts Amherst, 45% of US teen Internet users were heavy users of the Web. Download Study here.
Consumer Defection dilemma facing Packaged Goods Industry.
Consumer loyalty and defection has always occurred; however, the historic unknown has been the degree of occurrence.
