Marketing

Attacking from different angles.

Worldwide, marketers are engaging in synchronized campaigns across media channels, including TV, mobile and online.

Brands are ready for their close-up.

Does seeing the latest model of the Corvette Stingray in “Transformers” or hearing the new Rihanna hit on the soundtrack of “Gossip Girl” motivate consumers to buy?

Search is first.

What is the best way to generate sales online?

While the answer may vary slightly depending on the size of the ad budget, a Forbes study says marketers of all sizes should start with search.

The Chief Marketing Officer (CMO) Council announced it will launch a new research project and think tank dedicated to driving best practices in marketing supply chain management in the $1.5 trillion marketing services sector. This initiative will assess the effectiveness of spend, procurement processes, agency resource utilization, the sourcing and delivery of marketing consumables, carbon footprint reductions, workflow management, overall supply chain performance and the reduction of waste and cost.

Marketers are also planning for renewed activities when the recession ends and the recovery begins. Media budgets will be increased (68 percent) along with social networking/word-of-mouth (41 percent) and budgets for innovation and testing/learning (40 percent). Seventy-three percent of respondents said they would ideally implement these increased marketing activities three to six months before the recession ends, and an additional 16 percent as soon as it ends.

Luxury brands should work harder to address permanence-related drivers and begin to make customers feel more comfortable with indulgences, big or small, because neither the brands nor their customers are a shallow as many previously thought.

A recent survey conducted by the Committee to Determine the Intelligence of Marketers (CDIM), an independent think-tank in Princeton NJ, recently found that ………