Online engagement by Internet users is deepening, according to a new report on the online landscape released by The Nielsen Company. This increased engagement is in part a result of a shift toward video content and social networking as popular online subcategories.
Marketing
Companies falling short in Digital Marketing say Corporate CMOs.
Citing a disconnect between their own personal capabilities and how the companies they work for are performing in the digital marketing arena, nearly 75% of respondents describe themselves personally as “at the cutting edge” or “right where they should be,” while 60% believe that their companies are “behind the curve.”
Marketers face Internal & External challenges integrating Traditional & Digital Media.
Previous industry research indicated that marketers and agencies struggled to integrate marketing, particularly across the broad array of new and emerging media.
Television Viewing becomes increasingly fragmented as overall consumption grows.
Although the consumption of broadcast television content continues to grow, viewers are adapting quickly to new choices that change how, when and where they watch programming.
Multitasking during primetime gives advertisers added marketing opportunities.
Advertisers looking to reach television audiences simultaneously on multiple platforms are starting to get their chance, according to a new study released by Integrated Media Measurement Inc. (IMMI).
Marketing in a recession doesn’t feel like the safe bet, but usually it is.
Summarizing some of the established benefits of marketing in a recession, James Surowiecki asks in a recent New Yorker column why the knee-jerk reaction is to cut spending, given that “the benefits from recession investment are often surprisingly long-lived.”
Brand Mentions preferred over Ads.
Young people especially receptive.
Want to get Internet users to visit your Website or follow your brand?
Media Engagement Metrics: A Great Opportunity for Mindset Matching.
In 2006, Experian Simmons launched the Multi-Media Engagement Study, in response to the groundswell of advertiser and agency interest in developing media engagement metrics. This study covers a huge array of nationally-aired TV shows and cable channels, magazines and Internet websites, reporting six global engagement indicators for all TV, magazine and Internet measured vehicles.
CMO Council Members unravel the Core DNA of a CMO.
Think you can be a Chief Marketing Officer?
What CMOs Are Saying: Part III.
Marketing dollars get tight, but don’t disappear.
A number of reports, and many media articles, say the sky is falling on marketers—and ad dollars are evaporating.
The annual “Marketing Outlook” study, from the CMO Council, doesn’t agree.
Marketing Strategies that Build Value Marketing Strategies that Build Value.
Value building is not a new concept. In good times and bad, smart brand marketers have always recognized the need to build value and differentiate—to make their brands a little better than competitors by adding a new feature, creating a special promotion or forging a unique alliance with another brand.
