Marketing
Increasing Interest in Diverse-Owned and Targeted Media [PODCAST]
While total advertising spend in the U.S. last year, excluding programmatic, B2B, trade, and local cable, declined 2 percent versus 2022, overall ad investment in diverse-owned media outlets increased 9 percent, reaching $1.9 billion. That's according to a new study by the ANA Alliance for Inclusive and Multicultural Marketing, conducted in partnership with Media Framework and Guideline. The study also found that investment in diverse-owned and targeted media increased 7 percent year over year, reaching $1.1 billion.
Marketers remain committed to Inclusive progress, yet Industry challenges persist
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), unveiled research that examines the current state of inclusive marketing, revealing a dichotomy between individual organizations' progress and broader industry advancements. The report “Marketing Leaders Driving Equality, Inclusion, and Systemic Change” found that while marketers remain optimistic about their commitment to diversity, equity, and inclusion, they acknowledge the need for further guidance and unified efforts in the industry.
CMO Survey Insights [REPORTS]
In the latest edition of The CMO Survey, trends concerning martech, customer insights and strategy stand out above the rest. First, leading marketers appear to be doing more with less. Among marketers outperforming the growth of their markets, a differentiated strategy is cited as the top contributor to their success (60.3% of respondents), while only a quarter of marketers cited adequate funding in comparison.
US consumer spending cuts are now hitting some essential goods and services and much-valued experiences
As inflation continues to pressure consumers, they expect to spend less this summer on personal care products, considered an essential, and restaurants, travel and entertainment, according to the 2024 KPMG Consumer Pulse Survey, summer edition.
Consumer-Centric Spending: Why Your Ads Need to Follow the People
Are you playing follow the leader with your ad budgets? Almost 75 percent of US ad spending is funneled into online channels according to eMarketer, but that doesn't necessarily reflect where people actually spend their time or where best to capture their attention.
Modelo and Edson Álvarez Team Up to Introduce ‘La Bota Especial’
Modelo understands that fútbol is not just a sport, but a poetic experience for adoring fans. Fueling the passionate mark of a fighter of Mexican fútbol fans and the intense devotion from supporters around the world – fútbol and Modelo are best enjoyed together. That’s why Modelo is teaming up with renowned Mexican defenseman Edson "El Machín" Álvarez to introduce “La Bota Especial” – a one-of-a-kind golden beer mug crafted to the precise dimensions of Álvarez’s boot, which sparks magic on the pitch and causes stadiums to roar.
The Pros and Cons of the Hype Cycle
Most marketers are drawn to new things. They enjoy finding new ways to engage with audiences or leveraging new pieces of technology.
State of the Consumer 2024: What’s now and what’s next
If you think you know consumer behavior, think again. Middle-income consumers are feeling the squeeze and worrying about inflation but aren’t holding back on splurges. Rather than sticking to tight budgets in retirement, aging consumers are splurging too. Speaking of older shoppers, it turns out that the brand loyalty they’ve long been known for is a thing of the past. And young consumers in Asia and the Middle East are more likely than those in Western markets to switch to higher-priced brands.
2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI [REPORT]
Adding to the Growth Council's Position on Generative AI, CMOs and other thought leaders have graciously shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy. By making these insights and examples available in this compendium, we hope to inspire you to explore and embrace the possibilities of Generative AI in your marketing.
NBCUNIVERSAL to send Creators to 2024 Olympics Games in Paris
NBCUniversal unveiled its first-of-its-kind “Paris Creator Collective” for its coverage of the Olympic Games Paris 2024. NBCUniversal, in partnership with Meta, Overtime, Snapchat, TikTok and YouTube, has developed a multi-platform social creator program that will empower 27 engaging creators to tell the stories of the Games through their eyes with unprecedented on-the-ground access in Paris.
Advertising Growth Forecast +10%
The US ad market will grow by +10.7% this year to $374 billion. Traditional Media Owners ad sales will grow by +4.4% to $111 billion while DPP ad revenues will expand by +13.5% to $263 billion.
25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]
On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has served as a valuable resource for the industry and a vehicle for helping brands tap into the Hispanic opportunity.
The Power of La Radio! [REPORT]
Nielsen’s Tony Hereau and Cumulus Media’s Pierre Bouvard reveal never-before-seen sales stories on the power of Spanish radio.
Circulo Creativo: “Ads From The Past”
In celebration of our 25th anniversary, we're featuring a selection of the most memorable ads from our past along with their captivating stories.
Advertising Cultivates Brand Trust Leading to Purchase Intent [REPORT]
When brand trust increases by just one point, the average consumer purchase intent increases by 33%, with Reliability, Respect, Ethical Business Practices, Authenticity, and Relatability top drivers of brand trust.
Attention: Why It’s More Than Just Viewability 2.0
In a world full of advertisements, the burning question remains: How can we keep consumers truly engaged? As our industry evolves daily, advertisers are taking a deeper look, moving beyond conventional metrics like viewability, and embracing innovative measurement tools to gauge attention. However, as new measurement tools arise, so does the need for standardization as we navigate uncharted territory.
Fostering Digital Communities: The Role of Community Management in Modern Marketing
With the ever-evolving landscape of digital marketing, one thing remains constant – the power of community. As a Social Media Community Manager, you hold the key to unlocking this potential, bridging the gap between brands and their audiences with every post, comment and interaction. Join us as we explore the art and science of community management and discover how agencies like ours, CCOM, harness its power to drive meaningful engagement and foster brand loyalty. By Stephanie Zambrana
FREEDOM by: Jackie Bird
Editor’s Note: The passing of Jackie Bird last week had an enormous impact in our industry. As a tribute to the well-known advertising personality, HispanicAd.com invites you to read a piece she wrote in April 11, 2019. I found among her posts from RedBean Society at the time. It captures and conveys Jackie’s spirit, her ability to create, to re-invent herself, her love for advertising and marketing, and her contagious zest for life. In no small part, it also shows her daringness to take risks. I don’t think there is a better way to remember our dear Jackie Bird! —Gene Bryan, Publisher
The Upfront Is Dead, Long Live the Upfront
In an era where television was not merely entertainment but a cultural event, the inception of the TV upfronts marked a strategic revolution in advertising. In the 1960s, amid a backdrop in which today's digital sprawl was mere science fiction, upfront negotiations set the stage for an annual symbiotic dance between networks and advertisers. With only three major broadcasters holding the reins to America's visual diet, the competition for ad slots (particularly those in prime time) was fierce. Highly coveted inventory was scarce; securing it early was not just advantageous but imperative.
Jackie Bird, well-known industry leader, passes away in Miami.
