Despite the cultural phenomenon that Facebook and MySpace have become in five years’ time, 55% of the chief marketing officers at leading brands surveyed by Epsilon said they’re not too interested (22%), or not interested at all (33%), in incorporating the social networking sites into their marketing strategies.
Marketing
How Persuasive in the Case for Your Brand?
Hard evidence is critically important to any brand case, and an evidentiary overlay can be a tremendous asset in building and communicating a uniquely compelling brand position.
Marketers can help Kids help save Planet Earth.
A new generation has stepped up to meet the challenge of preserving our environment. These young activists come from all socio-economic backgrounds and from all parts of this country. Unlike prior generations, one thing these mini eco-warriors do have in common is a unified concern about their environment and a profound belief that they can make a difference.
Future Tense: The Global CMO.
What are the greatest challenges faced by Chief Marketing Officers around the globe? What strategies are they implementing to surmount these challenges?
Alcohol Advertising targets Hispanic Students.
Alcohol advertising is heavier around schools with 20 percent or more Hispanic students than near schools with a smaller Hispanic population, according to a new study from The University of Texas at Austin’s College of Education and the University of Florida’s College of Medicine.
Telemundo and Chevy launch integrated partnership.
Telemundo Communications Group announced a concept integration partnership with Chevrolet for the recently-premiered primetime novela, “El Rostro de Analia.” The announcement was made by Jacqueline Hernández, Chief Operating Officer, Telemundo.
