This paper describes the six most important principles of human persuasion available to marketers and organizes them into a simple model designed to help brand builders maintain the persuasiveness of their brands in today’s ever-evolving and tumultuous media and consumer environment.
Marketing
The San Jose Group cooks up organic product integration.
The San Jose Group, Hy Cite Corporation’s Hispanic agency of record, has negotiated a 52-week integration of the company’s Royal Prestige line of luxury cookware into Telemundo’s morning show, “Cada Día.” The Royal Prestige integration is unique because of the organic way in which the products are incorporated into the programming.
Alternative Media spending growth accelerates in 2007.
Spending on alternative media jumped 22.0% to $73.43 billion in 2007 and is expected to continue its rapid ascension in 2008 despite a slowing economy, as brand marketers scramble to stay in step with a rapidly changing media landscape, according to research released by PQ Media.
Hispanic Fusion – Finally Hitting the Bullseye: Fusion metrics get a direct hit.
It’s no secret that all Hispanics are not alike. Hailing from 24 Latin American countries, Hispanics are making a diverse and indelible mark on the U.S. landscape. From music to food, they have infused customs and traditions into the American mainstream. But mainstream marketing to this diverse group is a recipe for failure. New fusion analyses now go beyond traditional age/sex demographics to provide a more accurate method of target marketing. Advertisers cannot reach their goals without winning the Hispanic consumer. By: Ceril Shagrin, Executive Vice President Corporate Research Division, Univision Communications Inc. and Howard Shimmel, SVP, Client Insights, Nielsen Connections.
Kids Juggle media too.
Creating media while consuming it.
US consumers are media omnivores, right down to the youngest members of the herd.
Store brands need more innovation, creativity for future sales momentum.
The future growth of private label across the U.S. will depend on innovation and creativity, predicted Brian Sharoff, President, Private Label Manufacturers Association.
CMOs report having only ‘Fair to Poor’ knowledge of their Customers.
The Chief Marketing Officer (CMO) Council released the findings of its new global survey, “The Power of Personalization,” which shows that inadequate customer data is the key obstacle facing top marketing executives in their adoption of personalized communication techniques.
Picking the Right Media for the Job.
If user penetration and usage were all that mattered in marketing, television would get all the attention and budget.
But it doesn’t. Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point.
Johnson’s launches new Hispanic online Marketing campaign.
In an effort to appeal to today’s growing number of Latina moms in the U.S., Johnson’s, known for its expertise in baby skincare and commitment to the healthy development and well-being of babies, children and their parents, is launching a marketing campaign focused around the theme and power of a mother’s touch.
Growth, Growth and even more Growth for Latinos.
Still wondering if the Hispanic tsunami is going to affect your business?
Don’t.
The Bebé Boom is kicking into overdrive. Businesses may have been able to ignore the writing on the wall before, but now the whole wall is getting repainted.
And I get to revel in a little bit of “I told you so.”
By: Jose Cancela / Hispanic USA
Branded Entertainment expands in 2007.
Spending on branded entertainment marketing grew 14.7% to an all-time high of $22.3 billion in 2007, nearly doubling in size over the last five years as brand marketers continue to shift budgets from traditional advertising to alternative marketing strategies, according to research released by PQ Media.
