How much media can any one person consume? According to BIGresearch’s latest Simultaneous Media Survey (SIMM 11), in which 15,727 people participated, the only way for people to keep up with the deluge of media options is to multitask with other media. The level of simultaneous media usage in SIMM 11 increased over SIMM 10 for all major forms of media.
Marketing
User-determined computing’ redefines information technology priorities.
When making decisions about investments in information technology (IT), organizations must shift their mindset from Wall Street to Main Street in order to retain and win new customers, according to the findings of a global study of Chief Information Officers (CIOs) released by Accenture.
Positive Outlook for Marketing Spend by CMO Council.
The Chief Marketing Officer (CMO) Council released the findings of its annual Marketing Outlook survey with an upbeat report on spend levels mostly holding steady or trending upward in 2008. However, many marketers say they are frustrated and stymied by organization cultures, senior management mindset, and insufficient budgets.
The use of Digital Media for Multicultural Marketing.
In this new frontier of marketing communications, advertisers are faced with a sometimes bewildering choice of digital media options. These new technologies allow for a dynamic two-way forum, allowing consumers to interact with and personalize their media choices. In this survey, the ANA sought to discover how multicultural marketers are harnessing the power of digital media relative to marketers targeting the general population. Are multicultural marketers embracing the same digital opportunities as general marketers? Do they have the same concerns regarding effectiveness and budget allocation?
Marketers’ Top Strategies in 2007 & their Top Five Resolutions for 2008.
More than a quarter of the companies who participated in Next Level SMG’s recent marketing trends study said that their biggest single regret of 2007 was not investing more effort to understand what makes their customers tick. At the same time, they said that new products or line extensions launched this year would have the greatest long-term impact on their business.
Media strategies that generate sales among both heavy and light purchasers of a CPG food brand.
Project Apollo has just released findings that identify how frequency and recency of ad exposures among both heavy and light category purchaser segments can generate sales for a specific CPG food product.
Boomers and Matures mix media usage.
Get ready with those multi-channel campaigns.
The Web surfing habits of boomers and over-60s are more firmly rooted in traditional media than those of their younger counterparts, according to a Deloitte & Touche study conducted by the Harris Group.
African-Americans hype brands offline.
Viral efforts need to include the real world.
Most people use word of mouth, either giving or receiving advice about brands. But influencers, who have sway over others and often engage with multiple audiences, are especially attractive to marketers who want to spread brand news quickly.
Communicators are out of sync with the way Consumers use Media.
The way communicators dispense information is out of sync with the way consumers use media, according to Media, Myths & Realities, a comprehensive survey of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations Center.
Word of Mouth for the Masses.
“What do YOU think?”
Word of mouth is not limited to cutting-edge influential consumers. The majority of consumers give and get perspective on purchases, according to Forrester Research’s “NACTAS Benchmark Survey.”
Six in 10 US consumers surveyed said they shared product advice with family and friends.
Japanese carmakers hitting the American Consumer target with their Ads.
IMMI research shows the importance of gathering and interpreting data from multiple platforms to get an accurate read on advertising reach. Looking at radio or television in isolation does not give advertisers a true sense of their campaign’s performance.
What Are Marketers Thinking?
Well…
Have you ever wanted to get inside another marketer’s head? That is exactly what researchers from Anderson Analytics set out to do.
Top Marketing Trends for 2008.
The Marketing Executives Networking Group, an almost 1700 member organization of leading marketers who are at a VP-level or above in their organizations, issued the results of its first annual survey of Top Marketing Trends for 2008. The survey of MENG members, conducted by Anderson Analytics, focused on top marketing concepts, buzz words, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity.
CPG starts Thinking Outside the Box.
Virtual shelves, real customers.
After decades of relying on television and print advertising, US consumer packaged goods (CPG) marketers are finally moving a larger proportion of their marketing budgets online.
E-Mail and Text Us, consumers say ….. Just send something.
When US consumers say they are interested in a company, more than one-half of them are open to getting an interactive follow-up such as a personalized or generic e-mail, or text message, according to Vertis’ “2007 Customer Focus Tech Savvy” study.
