Marketing
The Power of Collaboration: Reinventing Brand Storytelling in a Changing Market
Strategic partnerships aren’t a passing trend—they’re redefining how brands connect, create, and stay relevant.
Culture Decoded – How Hispanic GenZ Redefines Authentic Brand Engagement. [REPORT]
Hispanic Gen Z consumers are reshaping the way brands connect with culture and audiences.
Guess how many brand cue references were needed in a 30-second ad for 100% of people to remember who it’s from?
To explain… Andrew Tindall analyzed System1 and Effie Awards data and found that if your 30-second ad includes seven recognizable brand cues, recall rises to 100%. By Elena Jasper - CMO @ Marketing Architects | Marketing Effectiveness Student & TV Advertising Enthusiast
IMMIGRATION RAIDS IMPACT [REPORT]
Immigration Enforcement Is Reshaping Consumer Behavior, Public Trust, and National Sentiment Our survey findings reveal the consequences of immigration enforcement, particularly ICE raids, on Hispanic communities and broader American society, influencing spending habits, public engagement, brand trust, and national identity.
The end of PR’s vanity metrics era [INSIGHTS]
Here’s a fun PR math problem: 3 billion impressions x zero impact = (yes,) zero. By Catherine Merritt - CEO at Spool
Why Higher Ed CMOs Burn Out Fast
The chief marketing officer has become higher education’s newest indispensable hire. Presidents and boards increasingly expect their CMOs to fix declining enrollment, rebuild reputation, and even stabilize shaky fundraising pipelines while budgets shrink. As The Conversation recently reported, institutions are hiring more CMOs than ever because marketing is no longer viewed as optional. It is mission critical. By Jamie Ceman, Ed.D. - Two-time AMA Higher Ed Marketer of the Year | Ed.D in Change Management and Leadership
The World Cup Playbook Unlocking a $41 Billion Business Opportunity. [VIDEO]
Last month, alma brought together industry experts to talk all things 2026 World Cup and what it means for brands. In case you missed it, we’ve rounded up some of the top takeaways from the session.
Holiday Retail Survey [REPORT]
2025 marks the 40th year of the Deloitte Holiday Retail Survey, and the retail transformation over that time has been remarkable. Holiday shopping has shifted from crowded malls and print circulars to a world of omnichannel convenience, digital discovery, and artificial intelligence-powered tools. Yet one constant remains: The holidays are when consumer behavior reflects both the realities of the economy and the desire to celebrate.
“Advertising that sells”
"Advertising that sells”. David Ogilvy (1911–1999) was “a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". He attributed the success of his campaigns to meticulous research into consumer habits.”
The Hidden Cost of an Empty Marketing Chair
“We’ll manage without a CMO for a few months. The CEO can oversee marketing temporarily. How much damage could six months really do?”
How today’s consumers are spending their time and money [PODCAST]
People are spending more of their time alone and online. Gen Zers don’t feel financially secure but are willing to splurge. In their search for value, shoppers are buying smaller pack sizes or lower quantities of their preferred brands.
Mid-market marketers are turning to AI to gain a competitive edge as strong winds to growth prevail
A new study by WARC and Intuit Mailchimp presented by LIONS Advisory reveals marketing teams in mid-market companies are in transition in how they are leveraging AI as an “equalizer” that enables them to amplify their impact and give them a competitive edge.
Americans have mixed feelings about AI summaries in search results
Many search engines like Google or Bing now use artificial intelligence (AI) to provide users with short answers or overviews at the top of the page that are separate from traditional search results.
Marketing mix modeling has come a long way from the traditional approaches many of us remember.
Marketing mix modeling has come a long way from the traditional approaches many of us remember. At its core, MMM helps you understand which marketing efforts are actually driving results. Instead of relying on last-click attribution, it uses statistical analysis to show the true impact of each channel, campaign, and external factor on your business outcomes. By Nick Smith
ACENTO Codes Culture Into AI
As the marketing world races to embrace artificial intelligence, one agency is slowing down, just long enough to ask a critical question: Who, exactly, is teaching AI what culture looks like?
AM/FM radio and podcasts are “Touchpoints” [VIDEO]
A major new study from Effie released this year at the prestigious Cannes Advertising Festival named AM/FM radio and podcasts as deserving of the “Super Touchpoints” effectiveness honor. Click below to watch a 15-minute video of Pierre Bouvard, Chief Insights Officer of the CumulusMedia
Why Sports Teams Are Becoming Media Companies (And What It Means for Brands)
The pattern? Sports teams are no longer just rights holders. They're media companies. And it's changing how brand partnerships work. By Leopoldo Garcia - Brand Partnership & Business Development Director
The “general market” isn’t general anymore.
It’s Culturally Fueled™: complex, dynamic, and powered by people who’ve redefined what influence looks like. By Lisa Torres - Founder & Principal, The LIT Group Co.
Is the Glass Half Full or Half Empty for Working Latinas in the U.S.?
As a multicultural marketer, I am always reviewing how to reach different groups. As a Latina executive, I’m particularly interested in the evolution of spending power. National Latina Equal Pay Day, which was Oct. 8th, seems like an ideal time for an assessment. By Karla Fernandez Parker
Integration not scale is key to media success
Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA.
