Marketing
Latinos are Rethinking Holiday Traditions and Travel Plans Amid Rising Costs
New data from the BMO Real Financial Progress Index finds Latinos in the U.S. will spend an average of almost $650 more this holiday season than in 2024. On average, U.S. Latinos expect to spend nearly $2,700, a 30% increase from last year, despite many reporting cutting back in key categories such as travel, decorating and entertaining due to rising cost of living concerns.
Omnicom cuts 4,000 jobs, shut several agencies after IPG takeover including OMD Multicultural Division
According to industry sources, the merger Omnicom and Interpublic Group is complete. Mayor layoffs have occurred and the OMD Multicultural Division led by Mike Roca has been casualty.
Against Authenticity: The Marketing Trope Has Run Its Course
Authenticity has become such a hollow marketing virtue that whenever I see another brand trot out an “authentic Latino story,” I roll my eyes hard enough to hit a 7-10 split. By Carlos Aguilar
Co-Branding in Sponsorships: Why Gen Z Doesn’t Trust Your Logo—They Trust Your Values
I've been thinking a lot about why some brand partnerships resonate with younger audiences while others fall flat. By Leopoldo Garcia
90% of CEOs can’t explain their strategy in 1 sentence.
90% of CEOs can't explain their strategy in 1 sentence. The other 10% own their markets. Which are you? By Eric PartakerEric Partaker - The CEO Coach
What people think a CMO does?“
What people think a CMO does? “ Approve pretty campaigns." .... Cute. But completely disconnected from reality. By Raquel Alonso - Fractional CMO - Equanima
When Every Voice Counts Every Brand Wins [New #SeeALL Video]
Today’s consumers are multidimensional, layered with stories, culture, and lived experience. When brands see people fully, not as fragments but as whole human beings, something powerful happens.
Clients, Agencies & Good Manners
A surprising thing happened... As I left my local Starbucks and began to open the door, another customer approached from outside. I held the door open for them, as my mother taught me long ago. And then the surprise occurred: She smiled and thanked me. I’ve been thinking about this for days. By Steve Boehler
65% of CMOs Say Advances in AI Will Dramatically Change Their Role in the Next Two Years
Success in this new era requires CMOs to set clear strategic direction, adapt to AI-driven customer journeys, and focus on creating authentic, differentiated value. The CMO role is evolving from influencer to designer of business impact.
Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry,
The Interactive Advertising Bureau (IAB) released its 2025 Creator Economy Ad Spend & Strategy Report, revealing a surge in U.S. creator economy investment that is reshaping modern media strategies.
Why strategy matters more than tools for measurement in marketing
The marketing ecosystem continues to expand, offering an ever-growing set of tools, data sources, and analytics platforms designed to connect investments to measurable outcomes. Organisations are investing in these capabilities with the goal of improving transparency, comparability and consistency in how performance is assessed.
Great clients get great work.
If you want great work from your agency, be a great client! By Steve Boehler - Founder, Mercer Island Group: Marketing Management Consulting
When the River Roars: DDB’s Sunset and the Creative Revolution That Will Never Die The End of an Era, Not a Spirit
The rumors swirling about DDB’s potential sunset feel like a seismic jolt to the soul of advertising—a heartbreak, a reckoning, and a test of our industry’s collective memory. “Cuando el río suena, agua lleva”: when rumors carry this much weight and momentum, it’s time to brace for the truth and respond with the passion DDB always inspired. By Luis Miguel Messianu
How Public Relations Helps Your Paid Ads
Paid advertising can quickly put your brand in front of the right audience, but it takes more than visibility to see long-term results — that’s where public relations comes in. Discover how PR builds credibility and drives stronger paid ad performance for better ROI. By Lukas Partners Team
WHAT DRIVES CONSUMER CHOICE, AND HOW BRANDS SHOULD RESPOND – How humans decide. [REPORT]
Reaching a target audience in an attentive state (with the right content) is a widespread equation for effective brand communication. But should it be? Are reach and attention enough to influence people to buy, and continue buying, your brand?
Clarity in Chaos: How Culturally Inclusive Marketing Restores Growth Certainty
Marketers today have more tools and data than ever, but less certainty about how to utilize them effectively. The issue isn’t information—it’s insights and growth-focused actions. By Carlos Santiago, CEO, Santiago Solutions Group, Co-Founder, Cultural Inclusion Accelerator, and AIMM
Media ROI. [VIDEO]
Looking for fresh evidence on audio and radio advertising ROI? Look no further than one of the world’s largest media agencies. WPP Media and Radiocentre have released a major new analysis of the sales effect of AM/FM radio andi dgital audio.
The Power of Collaboration: Reinventing Brand Storytelling in a Changing Market
Strategic partnerships aren’t a passing trend—they’re redefining how brands connect, create, and stay relevant.
Culture Decoded – How Hispanic GenZ Redefines Authentic Brand Engagement. [REPORT]
Hispanic Gen Z consumers are reshaping the way brands connect with culture and audiences.
Guess how many brand cue references were needed in a 30-second ad for 100% of people to remember who it’s from?
To explain… Andrew Tindall analyzed System1 and Effie Awards data and found that if your 30-second ad includes seven recognizable brand cues, recall rises to 100%. By Elena Jasper - CMO @ Marketing Architects | Marketing Effectiveness Student & TV Advertising Enthusiast
