It’s important for brands to use discretion when attaching themselves to social media trends and challenges, and not leverage moments that could hurt customers or damage a brand.
Marketing
How These Brands Responded After Going Viral for the Wrong Reasons
Your Data Needs to Be Diverse, Too
To attain efficient growth impact, marketers seek to connect with multicultural segments in relevant and accurate ways that don’t perpetuate negative or false stereotypes.
Health marketing’s cultural closeup
Multicultural is the new mainstream. Is health marketing ready to seize the moment?
I’ve Been Called Names: Why the Term ‘Latinx’ Is an Important Marketing Tool (for Now)
Throughout my life I’ve been called many names. In fact, I remember growing up in Mexico City being fondly referred to as “Güerito” (blondie,) in spite of having dark hair. This name had to do with the fact that I am the son of Rumanian immigrants, so I was whiter than most of my other friends. However, in spite of my foreign origin, last name, and my looks, I was always, and still am, very proud of being Mexican. By Luis Miguel Messianu, Creative Chairman & CEO, Alma
Social Media Use in 2021 [REPORT]
Despite a string of controversies and the public’s relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years, according to a new Pew Research Center survey of U.S. adults.
Growing share of Americans say they use YouTube; Facebook remains one of the most widely used online platforms among U.S. adult
How Marketers Capitalize on the Trust Deficit
The latest Edelman Trust Barometer study may portend structural changes in how brands communicate with their audiences
Wooing Multicultural Majority Gen Z Via Trust, Style and Value Bundles
So, what does work with this first multicultural majority generation? A recent study by the Hispanic Marketing Council (HMC) found that price point alone is not enough with 92 percent of Gen Zers and their parents, who agreed that one or more things matter more than price. Brand trust and style were most important to young Gen Zers. By: Nancy Tellet, Research Chair, Hispanic Marketing Council
Less Than 13 % of Companies Have Mature Consumer Data Skills and Capabilities
MMA Global published the findings of research that assessed the maturity of consumer data in organizations.
It’s Time for Brands to Rethink Their Omnichannel Strategies
There is no shortchanging the pandemic’s impact on e-commerce adoption, but after living with COVID-19 for more than a year, it’s critical that brands understand that not all online shopping ends with an electronic purchase. And that’s precisely why omnichannel strategies can’t solely focus on the point of purchase.
Majority of U.S. Marketers Wanted to Resign During the Pandemic Due to Pressure
Sitecore revealed that nearly three in five (59%) of U.S. marketers wanted to quit their jobs at least once in the past year, and 79% found the pandemic to be the most challenging time in the history of their careers.
The rise of brand activism….. Is it impactful? [INFOGRAPH]
Toymaker Hasbro has joined the long list of brands like PepsiCo, P&G, and J&J who have made changes to their logos, product names, or mascots over the past year to address various social issues like racism and gender identity. This report delves into people’s opinions about these brand actions and the impact on buying attitudes. Businesses can leverage this data in their decision-making.
Smartphone Owners highly concerned about Marketers’ use of their Data
This new survey found that there is heightened concern among smartphone owners for whom there is no one-size-fits-all approach when it comes to navigating the use of their data by app developers and content providers.
Why Marketing Emails Don’t Generate Agency New Business
Do you know the difference between a marketing email and a new business email? Or when you should use one versus the other? If you aren’t certain, you’re not the only one! by Mark Duval / The Duval Partnership
Pay (for) Attention
Forgive me but today I’m going to start by reverting to examples from my past life in agencies. Remember paying a premium to be on a right-hand page within a magazine? Or to be first in the first break in the heavily promoted new TV drama? Or to be the last ad shown before the movie starts in the cinema? By Brian Jacobs / The COG
For CMOs, The Path For Growth Is Towards The Multicultural Youth
If you ask a CMO, “Who is your target consumer?” there’s a high probability the answer will be “Millennials or Gen-Zers.” By Isaac Mizrahi – Co-President of ALMA Agency
The Nielsen Total Audience Report: Advertising Across Today’s Media [REPORT]
In this edition of the Nielsen Total Audience Report: Advertising Across Today’s Media, we cast a new eye on advertising. We asked consumers: Where are you spending your time and how are you spending your money?
As Consumer Optimism Rises, So Will Brand Engagement
Many U.S. consumers began expressing an eagerness to start spending again late last year, and now it seems as though brands and advertisers are starting to catch up.
Tackling Consumer and Voter Trust Head On: It Starts with Marketing
American distrust of the government has been rising since 1958
Playbook for Activating Brand Purpose [REPORTS]
The ANA’s award-winning Center for Brand Purpose today introduced the second in a series of CMO-inspired playbooks designed to help marketers make brand purpose a priority and create purpose-led initiatives that stand the test of time.