For decades, people opened up their T.V. guide and selected programs from a handful of channels. Today viewers pick their favorite content from a variety of apps and screens, any time they want. By Laura Molen – President / Advertising & Partnerships at NBCUniversal
Marketing
Consumer Demand For Private Brands [REPORT]
Historically, consumers have navigated to store brands, also referred to as private brand or private label products, during challenging economic times. Current inflation and economic uncertainty would indicate that growth of private brands should be outpacing that of name brand products, but that’s not the case.
Become a World-Class CMO [CHECKLIST]
As a new CMO, you are expected to be well organized, strategic and decisive — focused on business outcomes. Think of your first 100 days as the springboard from which you develop and execute your long-term vision.
Marketing Predictions 2022: Forging New Connections [eBOOK]
What does the future of marketing look like? CMOs face a perfect storm of budget cuts, operational disruption and social unrest. The ability to build new, vital connections with customers, employees and business partners is central to thriving across a range of unpredictable scenarios.
Time to get serious in 2022 ……..
A couple of questions came to mind regarding some key issues for US Hispanic & Multicultural advertising, marketing, media, public relations and research industry:
The 5 Biggest Threats To Agency New Business In 2022
The past couple of years have been a wild ride. However, even amid lingering concerns about Omicron and economic uncertainties, there’s a sense that the worst is behind us as we enter 2022. by Mark Duval - The Duval Partnership
Sales and Marketing Alignment Fundamentals for Revenue Growth
As the process of buying and selling evolves, customer-facing roles change along with it. Sales and marketing teams have traditionally operated in silos, resulting in tension and preventing each team from fully executing their jobs.
Reversing the decline in advertising effectiveness
Advertising has always battled for attention. But what if there were more than one type of attention? And what should we be doing as advertisers to capture it today?
12 predictions for 2022
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.
Inventing ‘Hispanic’ [PODCAST]
Do Puerto Ricans, Mexicans, and Cubans share an identity? The answer wasn’t necessarily clear before 1980. That’s when the Census Bureau introduced a pair of new terms, Hispanic and Latino, to its decennial count. The addition was the result of years of advocacy and negotiation: Being counted on the census meant the potential for far more government action, yet the broad category oversimplified the identities of an immense and diverse group.
How “easy to pay” fuels brand growth
The objective of marketing is to make it easier for people to choose the marketed brand. The basic recipe for brand growth is easy to mind, easy to find, and easy to pay. And of the three perhaps the most important is easy to pay. By Nigel Hollis
Consumers Are Living In One Big Video World: Let’s Join Them
The hidden cost of pitching revealed.ANA to probe Programmatic Media Buying
The ANA named an alliance of three partners to collaboratively conduct an in-depth study of the programmatic media buying ecosystem, which it has described as lacking transparency and hobbled by mind-numbing complexity.
The impact of trust in consumer relationships [PODCAST]
Trust is becoming more important to the retail experience, and the pandemic era has only magnified the opportunity retailers have to build trust with consumers.
How brands can adapt to the changing face of targeting
For any brand, regardless of industry or region, consumers should be priority No. 1. It’s true that sales are any company’s end goal, but sales—and generating them—depend on consumers who are receptive to what a brand has to offer. And when it comes to brand building, marketers need to be able to drive engagement, awareness and consideration among people who aren’t already customers.
For Some Brands, It’s Time For A Multicultural Comeback
Over the past few weeks, I’ve spoken to several executives from multicultural-driven companies. Almost unanimously, they share the excitement with the strong demand for their business in 2021 and optimism about the 2022 forecast. By Isaac Mizrahi – Co-President of ALMA Agency
Latino civil rights organization drops ‘Latinx’ from official communication
The action by the League of United Latin American Citizens adds to the debate over a term embraced by younger Latinos and those seeking more inclusive, gender-neutral language. Domingo García, president of the League of United Latin American Citizens, the nation’s oldest Latino civil rights organization, has instructed staff and board members to drop the word “Latinx” from the group’s official communications.
You lost me at “LATINX”
It sounds cool and shows inclusion, but does it resonate with the community?
Navigate the top challenges facing CPG and retail advertisers in 2022 [REPORT]
The last 18+ months have been turbulent across all industries—particularly for CPG brands and retailers in the food and beverage spaces—and surging e-commerce demand irreversibly shifted the landscape. Many that leaned into marketing fared relatively well, but those who maintained the status quo or went dark have struggled to keep pace. Compounding the pandemic’s challenges, supply chain disruptions may be signaling an arduous holiday season is ahead.
50% of Marketers Feature LGBTQ+ Casting In Ads [REPORT]
The report, “LGBTQ+ Marketing Inclusion” was the first of its kind and, despite the lack of previous data, the ANA said the results were a positive indicator of overall LGBTQ+ marketing inclusion.
