Marketing

Latinos make up 18.4 percent of the US population and 17.3 percent of the US labor force, a share forecast to rise more than 30 percent by 2060. Latinos start more businesses and have higher rates of intergenerational mobility, and their share of skilled and higher-paid occupations has increased in the past decade. As a population, they increasingly embody—in spirit and reality—the American dream that hard work pays off and each successive generation will be better off than the one before.

Since 2014, the ANA has surveyed its committee members to select the marketing word of the year. In choosing the word, the ANA staff identified a list of 12 final candidates. Members were then asked to cast their votes to determine the winner.

Five ways senior marketers can build a culture of listening to drive organizational growth

Influencer marketing continued to grow at a rapid pace mainly fueled by changes in cultural and consumer behavior. There are no signs that influencer marketing growth will slow down as we head into 2022

People with disabilities are often seen as folks who need to be saved, which is a misconception. Some companies, in their rush to save the day, focus so heavily on accessibility that they overlook what it means to be inclusive. By celebrating people for who they are and adapting experiences through their lens, we get the privilege of seeing how they shine. ThinkNow ConneKt surveyed over 500 people with disabilities and discovered these amazing stats.

Danone North America released new research exploring the relationship between multicultural audiences and plant-based products.

A paper which starts with the statement, “Advertising often aims at creating and reinforcing brand differentiation, which should translate into reduced price competition,” is going to get my attention. The findings reported confirm that advertising does lower long-term price elasticity, but the role of differentiation is inferred not measured.  By Nigel Hollis

The global ad market will continue its recovery from the 2020 downturn with 9.1% growth in 2022, after 15.6% growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report, published today. Global adspend will expand by 5.7% in 2023 and 7.4% in 2024, with brands looking to leverage more social media, online video, advanced TV, and ecommerce channels.

Leading organizations in the marketing industry today announced a groundbreaking coalition of resources and professional expertise to catalyze the global marketing community in driving growth through sustainable innovation.

It’s good news: marketing is reclaimed as a key driver of business

MSL U.S., in partnership with The Influencer League, unveiled a research study, “Time to Face the Influencer Pay Gap,” uncovering a vast racial divide in influencer marketing.

Insights on building today’s leading loyalty programs

CMOs and CIOs from Pfizer, Webex, BECU, and others on how to inspire teams and enact organizational change

CMO priorities, trends and strategic actions for 2022

In an era of internet-connected ubiquity, media fragmentation has given consumers seemingly countless ways to satiate their hunger for content. Yet while many of the options we engage with on the TV glass attract big headlines in isolation, they don’t have the ability to showcase just how much internet connectivity has altered our TV usage over the past decade.

Real-time marketing gives companies a chance to ride the cultural zeitgeist (even if for a little while)

Survey of Diverse Suppliers Reveals Advantages and Ease of Participation

With digital media investment seeing more than twenty years of constant and at times staggering growth, it now dominates brands’ media budgets. This expansion has been accompanied by almost dizzying evolution of the digital media ecosystem. And the pace of change is only accelerating.

Brand advertisers have a lot to consider as they plan their strategies and navigate the increasing fragmentation of platforms and channels that consumers are engaging with. Yet while brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.

People are thirsty for new and more organic experiences