Marketing

Thanks to a fast-paced market and unprecedented change, marketing executives are under pressure to drive more ROI

Whether you’re a country or a company, brand reputation is crucial. For corporations trying to stand out amongst an array of competitors, name recognition can be make or break.

Today’s DE&I and Marketing conversations are based quite simply on the exercise that if you do not diversify your workforce, create inclusion, and secure advertising spending against minority consumers in the USA, your will suffer the repercussion of social, economic, and political grievances.

As we look forward to the reopening of society, “getting back to normal” will become an intentional choice.

As companies kickoff their 2022 business planning process, CMOs and their teams face a perennial challenge: allocating their limited resources among a variety of brands, projects, programs, and opportunities, while still achieving the necessary ROI and expected growth rates.  By Isaac Mizrahi – Co/President of ALMA

As markets begin to adapt to the disruption that the pandemic has created across the media industry, navigating audiences has never been more critical. Much remains unknown about the future of media, but audiences have made one thing clear: understanding it is more important than ever.

The Brief Bros. celebrate 6 months of pontificating about creative briefs. In our latest episode Howard Ibach and I discuss what we’ve learned and contemplate the possibility the creative briefs are over.

In marketing conversations over the last four decades, Hispanic Marketing has led the so called “Multicultural Conversation”, but in the last two years the practice has been almost eliminated from the conversation.

Marketing budgets as a percentage of revenue have fallen to their lowest level in recent history. Meanwhile, marketing leaders continue to reprioritize channels, programs and resources.

On today’s episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

Several components needed to drive customer loyalty, retention, and conversion rates

Media Reactions 2020 shows that advertisers are less confident than ever in getting the mix right between their online and offline media investments. The study showed that 51% of marketers say they are not confident they have the right media mix (up from 44% in 2019). F

Companies en masse stepped up in 2020 decrying racism in America. But have those public declarations resulted in systemic changes in their diversity and inclusion practices, and how are consumers responding to those changes?

Marketers strive for an upbeat yet realistic mood as they embark on the “pre-post-pandemic” era

At this point, the business case for diversity, equity, and inclusion is a no-brainer. Not only is it a moral obligation, but research suggests maintaining a diverse and inclusive workforce improves business outcomes and financial performance. So, essentially, implementing DEI initiatives within your organization is common sense and just makes cents, right?

Marketing technology, more commonly known as martech, is stealthily transforming the way companies market to consumers. As ads retarget and emails automate, consumers are enjoying the luxury of an omnichannel experience while affording marketers the opportunity to collect the digital breadcrumbs they leave behind.

Many new companies who are also large marketers have become publicly traded or indicated plans to do so. Their disclosures show that these companies typically allocate substantially greater shares of their revenues to advertising than more mature companies.

Over the past couple of weeks several industry factors have come to light in advertising and media industries that could be detrimental to the continued growth and success of Hispanic Marketing & Media.

Legacy brands including Bud Light, Dunkin’ and Reese’s are diversifying their product portfolios and stepping into unexpected markets.

Marketing leaders must build a diverse, adaptable range of team capabilities to meet expanding responsibilities and keep their brands competitive amid rapid marketplace shifts.