Research

In a recent conversation, Graham Page, Head of Global Research Solutions, described chatter on social media as “horrible data”. In doing so, he was alluding to the fact that the data is inherently messy but also subject to many different influences. If you want to make sense of trends in social data, you have to be able to turn that horrible data into meaningful data.

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill.

Our industry, indeed our world, could accurately be described as obsessed with Big Data. It’s an oft cited solution to many problems, be they ones of branding, advertising, customer understanding or even healthcare, city planning and finding love.

Hispanics are the youngest major racial or ethnic group in the United States.

Experian Marketing Services released its 2016 Digital Marketer Report. The eighth annual study reveals the challenges, priorities and other key issues impacting marketers worldwide.

While country borders sharply define the nationality of the consumers within them, these lines drawn on a map don’t prevent consumer habits, spending and people from moving across them.

Millennials are igniting a transformation in B2B sales and marketing, and becoming key purchase decision makers.

Horowitz Research has expanded its senior leadership team with two new additions. Mariana Diaz-Wionczek, PhD, joins the team as the new Senior Director of Research and Strategy, and Claire Dinaso has been named as Senior Director of Research.

Even as in-car audio use continues to evolve, Americans remain “button punchers.” Nearly 75% of those who consume audio in the car are likely to switch at least occasionally over the course of their commute.

Dust and stains remain unavoidable adversaries for consumers worldwide.

More than half of smartphone users surveyed for the 2016 Accenture Screenager Report are dissatisfied with their mobile experience and are ready to switch mobile providers, according to the new report by Accenture.

A large majority of Americans seek extra knowledge for personal and work-related reasons. Digital technology plays a notable role in these knowledge pursuits, but place-based learning remains vital to many and differences in education and income are a hallmark of people’s learning activities

NBCUniversal Hispanic Group announced, “Movimiento” a social-first movement based on CultureFirst™– a first-of-its-kind report on U.S. Latinos from NBCUniversal’s consumer insights practice, The Curve Report, in collaboration with Telemundo – research findings exposing the next generation of multicultural storytellers, artists, filmmakers, social media stars and more.

Now that more marketers are taking technology into their own hands, it’s crucial that they stay up to date on the ever-expanding space. eMarketer’s Bryan Yeager spoke with Scott Brinker, co-founder and chief technology officer at interactive content software provider ion interactive and editor of the Chief Marketing Technologist blog, to get his latest take on what’s new and what’s changing in marketing technology.

The percentage of Asians in the U.S. with a bachelor’s degree or higher rose to 54 percent in 2015, up from 38 percent in 1995, according to a new report from the U.S. Census Bureau. In addition, Asians and non-Hispanic whites were more likely to hold a bachelor’s degree or higher when compared with blacks and Hispanics.

The report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, search and e-commerce, with an eye toward what these trends mean for the year ahead.

Since last February, the average quarter hour (AQH) audience for audio has grown 13% in the portable people meter (PPM) markets among persons aged 6 and older. This year-over-year growth in audience reflects a significant improvement in our PPM measurement system.

“The Local Vote 2016” is a 12-week effort designed to capture Americans’ most current political viewpoints and voting preferences within 10 individual states, two weeks prior to key primary elections – delivering unprecedented insights and value to political advertisers’ radio campaigns during a crucial decision-making time for voters.

Population losses in Puerto Rico have accelerated in recent years, affecting every corner of the island and continuing the largest outmigration in more than 50 years, according to a Pew Research Center analysis of newly released county-level Census Bureau data.

America’s 65-and-over population is projected to nearly double over the next three decades, ballooning from 48 million to 88 million by 2050. However, the U.S. Census Bureau projects the U.S. population will age at a slower rate compared with other countries.