Research

Most US ad and marketing professionals are using data-driven marketing, according to July 2015 research, especially to maintain databases about their customers and targets.

Aside from the excitement at year-end, on-demand audio and video streaming continued to gain in popularity in 2015, posting growth rates of 83% and 102%, respectively.

The widespread adoption of various digital technologies by today’s teenagers has added a modern wrinkle to a universal challenge of parenthood – specifically, striking a balance between allowing independent exploration and providing an appropriate level of parental oversight.

Nearly 59 million immigrants have arrived in the U.S. in the past fifty years, after the passage of a landmark 1965 bill that rewrote U.S. immigration policy.

By adding an average of 281 people per day during the last year, North Carolina’s population crossed the 10 million mark, making the state the ninth in that category, according to U.S. Census Bureau state population estimatesy.

This report looks at the media consumption habits of U.S. consumers of legal drinking age (LDA). It provides three different perspectives.

Digital capabilities, adoption, and usage are evolving at a supercharged pace. While most users scramble just to keep up with the relentless rate of innovation, the sectors, companies, and individuals on the digital frontier continue to push the boundaries of technology use—and to capture disproportionate gains as a result.

Three notable changes relating to digital access and digital divides are occurring in the realm of personal connectivity, according to new findings from Pew Research Center surveys.

Big data is transforming the way marketers work, but with so much consumer data available today the real challenge is how to mine it. While new data sources like search and social media can enhance the understanding of consumer behavior, marketers need reliable and consistent metrics to make good decisions.  By Sarah Walker / Global Lead, Digital Behavior Analytics – Millward Brown

It’s hard to ignore the siren call to protect the planet. Or to remain unmoved by those facing increasingly poor living conditions across the globe.  As a result, many consumers have adopted more sustainable behaviors. Others are working for or supporting organizations dedicated to social and environmental change.

Parents’ view of their neighborhood differs sharply by income. 

What is the current state of healthcare in America? Is it getting better, staying the same, or getting worse?

Multicultural segments progressed in 2015 to culminate in a record Holiday season, most likely the highest expenditure Holiday season by Hispanics, African Americans and Asian Americans ever.

Marketers are ramping up their technology investments to better understand consumer needs and behaviors.

In a year when headlines featured a major ice cream brand recall, an expanding western U.S. drought impacting crops, and efforts to phase out artificial flavors and ingredients, Americans felt the top food news story of the year was the expansion of fast food breakfast menu items to more times of day along with breakfast menu innovation.

The common axiom that says waste not, want not rings especially true when it comes to the media diet of U.S. consumers. According to Nielsen’s third-quarter Total Audience Report, which focused on media habits in different economic strata, it comes down to ownership and usage.

Radio has been touting its high weekly penetration forever, but it often gets compared to monthly figures from digital and TV.

Tweens and teens spend significant time with media and technology every day — but that’s where the stereotypes stop. The Centennial generation consumes more media than they create. There are considerable differences in the way boys and girls engage with media; and all teens use a lot of social media but it is not their favorite media pastime.

Young adults, age 22 to 35, with all levels of educational attainment were asked to provide a snapshot of their current income, amount of savings, and the amount and types of debt/loans they are repaying.

2016 will be a year of firsts for players within healthcare as the industry adapts to the main forces driving the New Health Economy: the rise of consumerism, the focus on value, downward pressure on costs, technological innovation and the impact of new entrants.