Research

More Mexican immigrants have returned to Mexico from the U.S. than have migrated here since the end of the Great Recession, according to a new Pew Research Center analysis of newly available government data from both countries. The same data sources also show the overall flow of Mexican immigrants between the two countries is at its smallest since the 1990s, mostly due to a drop in the number of Mexican immigrants coming to the U.S.  By Ana Gonzalez-Barrera

A new global Nielsen study discovered that Millennials and Generation Z are surprisingly traditional when it comes to their aspirations, their entertainment pursuits and media consumption.

The Dominican population in the United States continues to grow at a steady pace . Contrary to the past, demographic growth is now accompanied by tremendous internal mobility and geographic dispersion of the Dominican population.

Yahoo! Inc. released results of a new online survey that shows a clear racial divide over how Americans feel about the effect of the Internet and social media on politics. While voters overwhelmingly feel that social media and the internet spread misinformation (83%), the findings show that minority voters are especially likely to feel technology has made the American political debate more representative.

Despite the significant amount of time teens and tweens spend with media, not all young people use media in the same way.

With the rise of omnichannel marketing, companies are gauging the success of their cross-channel efforts using a variety of methods. However, not having a proper measurement technique in place can hold many back.

LRW (Lieberman Research Worldwide) has named Stephen Palacios as Vice President and General Manager. Stephen will help LRW clients with important issues of culture, the new majority, and branding.

AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the Hispanic market and overall revenue growth for the Financial Services and Insurance sectors. According to the new study, a 5 point shift in advertising allocation from English to Hispanic media results in a Total Market revenue boost of 6.4 points in Revenue CAGR for the Financial and Insurance sectors.

More than just power in numbers, today’s singles have incredible choices and control: they alone decide where to live, on what and where to spend their money and how to spend their time.

Piper Jaffray Companies completed its 30th semi-annual Taking Stock With Teens research survey, which highlights spending trends and brand preferences amongst 9,400 U.S. teens across 46 U.S. states.

Marketing efforts at “overperforming” companies are typically purpose-led, data-driven and consistent across touchpoints, according to initial results from the Insights2020 project being led by Millward Brown Vermeer.

According to the “2015 State of the User Experience” Report released by Limelight Networks, Inc., time spent online in the past year has dramatically increased—with 45 percent of respondents spending more than 15 hours a week on their laptop, tablet or phone.

Multicultural consumers are no longer the minority. It’s apparent that as cultures converge, marketing to these groups must recognize cultural nuances that might impede or activate a purchase along the path to purchase. 

As technology continues to seep into seemingly every aspect of everyday life – and with familiarity so often breeding contempt – it should come as no surprise that it rubs some Americans the wrong way. Many adults remain divided on how technology impacts the way we live our lives.

U.S. Census Bureau released a set of new tables detailing hundreds of languages that U.S. residents speak at home.

The trend comes as the island’s economic recession has led many residents of the U.S. territory to look for opportunities on the U.S. mainland, and as more Puerto Ricans move to Florida from other states.

Millennials are deal shoppers who won’t compromise on quality. They place a premium on authenticity–from the products they buy to their interactions with brands. In particular,

Smartphone ownership is nearing the saturation point with some groups: 86% of those ages 18-29 have a smartphone, as do 83% of those ages 30-49 and 87% of those living in households earning $75,000 and up annually.

What is changing, though subtly, is the amount of time we’re spending on the phone, which is declining except among certain groups.

The TV advertising landscape looked very different in the ’80s, when Wendy’s ran its famous “Where’s the Beef?” campaign.  TV advertising measurement is due for a makeover!  ComScore’s acquisition of Rentrak demonstrates how media consumption, particularly video, is becoming more and more addressable.  So marketers are looking for data that helps them understand viewer behavior and marketing effectiveness.