In the opening keynote of the Hispanic Television Summit, Gonzalo Del Fa, president of GroupM Multicultural, issued a plea for better data and understanding of Hispanic viewers to boost the value of Hispanic TV. By: Jon Lafayette, Broadcasting & Cable
Research
Hispanic Nets Need Better Data
Integrating Market Research Into Your Product Development Process [INSIGHT]
CPG companies produce an estimated 20,000 new products each year to keep up with increasing consumer demands. Growth requires a constant stream of new ideas, product updates and whole new category innovations. Without input from the market, it’s nearly impossible to ideate, test, and manufacture winning products at the speed that’s needed to stay competitive in the cutthroat retail environment. As a result, CPG companies need to turn to market research to better understand, incorporate and meet the interests of consumers to help them make smart decisions about the product development process. Here are a few ways you can incorporate market research into your product development efforts.
Puerto Ricans leave in record numbers for mainland U.S.
Puerto Rico’s nearly decade-long economic recession has led to people leaving the island for the mainland in numbers not seen in more than 50 years, new Pew Research Center analysis of Census Bureau data has found. By Jens Manuel Krogstad
Americans Should Pay More Attention to Over-the-Counter (OTC) Medicine Labels
Millions of Americans depend on OTC medicines to deliver relief for minor ailments. While most Americans surveyed report they understand the importance of reading the OTC label, many also report not paying consistent attention to it as a critical tool for the safe and responsible use of OTC medicines.
Millennials to Brands: Make Loyalty Programs Fun, and Save Us Some Money, Too [REPORT]
Millennials just want to have fun. That may sound like a Cyndi Lauper lyric. It’s really a crucial insight for loyalty marketers who want their customer rewards programs to be a smash hit with the 80-million-strong U.S. consumer segment accounted for by 18- to 34-year-olds.
Impact of Radio on Ad Spend in Key Retail Categories
Nielsen announced the results of a sales effect study that examined radio’s return on advertising spend in four retail categories. The four categories included department stores, home improvement stores, mass merchandisers and quick-service restaurants (QSR).
Hispanic Healthcare – Language barrier, cultural competence noted as the top challenges for healthcare executives [REPORT]
A new study looked at what healthcare executives are doing to serve the U.S.’ emerging Hispanic population, including challenges, opportunities and strategies surrounding Hispanic healthcare.
Bilingualism: a Growing Value to U.S. Labor Market
Bilingual individuals, who can read and write in English and their native language, drop out of high school at lower rates, enter higher status occupations, and can earn more than those from immigrant backgrounds who only speak English according to a new study released today from the Civil Rights Project at UCLA and Educational Testing Service (ETS).
The Hispanic Consumer – Latinos 50+: Healthy, Wealthy and Wise [REPORT]
According to Nielsen’s Hispanic Consumer Report, Hispanics over the age of 50 are a growing group in an increasingly younger multicultural society, and are exerting cultural, economic and political influence on the evolving U.S. mainstream.
Social Media Usage: 2005-2015 [REPORT]
Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005.
Morse to Receive Mshale Newspaper’s Founder’s Award for African Immigrant Market Study
David Morse, president and CEO of New American Dimensions, has been selected to receive the Founder’s Award from Mshale Newspaper, the African community newspaper based in the Twin Cities.
Is market research still necessary in the age of social media? Part 2
By Gonzalo López Martí / LMMIAMI.COM
- Many a garden variety strategic planner will bump into a lame remark from some nobody or other on the twitterwebs and quote it like gospel.
- This is happening now.
- A lot.
- Social media is increasingly replacing market research in our line of business, whether we like it or not.
- However, as any statistician fresh out of college can tell you, a sample survey is not statistically accurate if it’s not harvested randomly.
- That’s why social media is pretty fuzzy from a scientific POV.
- Even fuzzier than those darned focus groups.
Kantar IBOPE Media Brand is launched
Kantar IBOPE Media will provide clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection.
Millennials demand more from Brands In Live, Digital Music Experiences [INSIGHT]
Music marketing and brand experience agency Momentum Worldwide has conducted a research study aimed specifically at identifying the connection between live and digital music behaviors. Among the findings is that millennials, defined as people ages 18-34, want to see brands in the music space and enjoy seeing them there.
Teens, Technology and Romantic Relationships [REPORT]
Adolescence is a time of incredibly physical, social and emotional growth, and peer relationships – especially romantic ones – are a major social focus for many youth. Understanding the role social and digital media play in these romantic relationships is critical, given how deeply enmeshed these technology tools are in lives of American youth and how rapidly these platforms and devices change.
Optimistic outlooks are highest among Black and Hispanic Americans
The roughly one in four Americans expecting the economy to improve in the coming year is all but unchanged from June (26%, vs. 25% in June). However, pessimism continues to grow, with three in ten Americans expecting the economy to get worse in that time (30%, up from 27% in June and 21% at the beginning of the year).
Agencies Look to Dynamic Creative to Boost Engagement [INSIGHT]
According to July 2015 polling, nearly two-thirds of US ad agency executives are optimizing or customizing ad creative dynamically based on data. In return, they are hoping primarily for engagement—and clicks.
Hispanic Attitudes toward Work and Money
The EOSS is a research study of consumers with diverse backgrounds to better understand how Americans define happiness, success and financial accomplishment in their lives. The first phase of results reveal important findings on Hispanic attitudes.
Mobile is the No. 1 Medium for Advertising to Gen Z & Young Millennial College Students [REPORT]
The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence today released “Generation Z & Young Millennials: Mobile First on Campus,” a study conducted with Qriously that shows that smartphone screens should be the primary medium for reaching today’s college students – the first of Generation Z and last of the Millennial generation to enter young adulthood on campus.
comScore and Rentrak to merge
comScore, Inc. and Rentrak Corporation announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.