Research

A Third of Hispanics Identify as Mixed RaceFor many Americans, the term “mixed race” brings to mind a biracial experience of having one parent black and another white, or perhaps one white and the other Asian.  By Ana Gonzalez-Barrera

The first decade of this century witnessed an historic reduction in global poverty and a near doubling of the number of people who could be considered middle income. But the emergence of a truly global middle class is still more promise than reality.

As consumers embrace and experiment with a host of new ways of watching TV content, a new GfK MRI report has identified six new TV viewing audience groups and how they combine emerging and traditional options for TV use.

Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year – forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently in 2015.

When it comes to hot topics in the media realm, it doesn’t get much bigger than cross-platform audience measurement.

Marketers today are drowning in a pool of data.  With so much data being created and captured from hundreds of sources and channels, being able to properly identify it across online and offline channels, and linking it to your customer will be key to personalizing and increasing customer engagement.

Coinciding with the beginning of summer and the vacation season, the latest GfK study examined satisfaction levels with amounts of leisure time around the world – and United States consumers ranked as happiest with their time off.  

The Pew Research Center’s unit studying the internet and society began systematically measuring internet adoption among Americans in 2000.

Despite struggles, marketers remain focused on improving big data, and those putting money toward such efforts are reaping the benefits.

Millennials, or America’s youth born between 1982 and 2000, now number 83.1 million and represent more than one quarter of the nation’s population. Their size exceeds that of the 75.4 million baby boomers, according to new U.S. Census Bureau estimates. Overall, millennials are more diverse than the generations that preceded them, with 44.2 percent being part of a minority race or ethnic group (that is, a group other than non-Hispanic, single-race white).

U.S. Hispanic Population is Growing More SlowlyThe U.S. Hispanic population has been a key driver of the country’s population growth since at least 2000. But the group’s growth has slowed in recent years, and that trend continued in 2014, as evidenced by new figures released by the U.S. Census Bureau.

The study reveals that streaming content has overtaken live programming as the viewing method-of-choice, with 56 percent of consumers now streaming movies and 53 percent streaming television on a monthly basis, as compared to 45 percent of consumers preferring to watch television programs live. Moreover, younger viewers have moved to watching TV shows on mobile devices rather than on television. Among Trailing Millennials (age 14-25), nearly 60 percent of time spent watching movies occurs on computers, tablets and smartphones, making movie viewing habits decidedly age-dependent.

For Millennials, staying connected with friends and family by sharing their emotions on social media has become a daily way of life, but marketers aren’t using these signals to connect with brand fans.

A new Horowitz Research study reveals 88% of urban TV content viewers has the ability to stream video content to a computer, mobile device, or directly to a TV.

Cannes is about creative, but this year the creative conversation is laced with something more than rosé – it’s laced with talk of how data can finally be used to influence the creative process.

Siempre Mujer magazine unveiled new research and key findings from its Siempre Beauty III: Latinas and Social Media, which examines the role social media plays in beauty purchasing decisions among Latinas.

This year’s survey also explored preferences when it comes to completing the mortgage process, finding that consumers today are looking for both the convenience of online access as well as personal guidance.

The Interactive Advertising Bureau (IAB) and YuMe released “Digital Advertising Audiences: The New ‘Liquid Consumer’ Paradigm,” a whitepaper that taps into top creative, brand, agency and publishing leadership for insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms.

In a recent survey of more than 2,200 consumers worldwide, 63 percent of respondents said that they are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic advertising messages repeatedly.

As Gen Zs have replaced Gen Y in high schools, their approach to college admissions and their perception of the value of a degree are shifting dramatically from that of previous generations.