Research

A quarter (24%) of the American adult population, an audience of 59 million strong, is turning to original digital video programming at least once a month, according to the “2015 Original Digital Video Study” from the Interactive Advertising Bureau (IAB).

In today’s ever-more-digital environment, social media (Twitter, Facebook, etc.) is an integral part of our lives, shaping how we interact, share ideas, follow news and form opinions, including consumer preferences.

Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you that using their insights will allow you to find the perfect audience. But which choice will make you a winner?  By Adam Paulisick, SVP Marketing and Strategy, Nielsen Catalina Solutions

Few marketers have found a single customer view, and recent research finds they’re having trouble simply collecting and managing data needed to get there—and that’s a big problem.

The Interactive Advertising Bureau (IAB) released “The Changing TV Experience: Attitudes and Usage Across Multiple Screens,” an in-depth study that explores new ground in the ongoing dramatic shift in consumers’ television viewing habits, and offers marketers insights into reaching audiences as connected TV ownership and multiscreening become more prevalent.

In today’s connected world, consumers can use social media to share their experiences and opinions with friends and followers, in an instant. And when it comes to television, they’re sharing and commenting through social media not just about storylines and stars, but also about the surrounding ads, brand integrations and sponsorships. This behavior has introduced a new key objective for some advertisers: turning paid media into earned media.

The U.S. Hispanic population is growing exponentially compared to non-Hispanics, and the group’s overall restaurant visits outpaced population growth, reports The NPD Group. Last year Hispanics’ per capita visits to restaurants and other foodservice outlets increased by 4 percent compared to a 1 percent decline in visits by non-Hispanics, according to NPD’s CREST Hispanic foodservice market research.

The Interactive Advertising Bureau (IAB) today released the “What Works and Why: IAB MIXX Awards 2015 Insights Report,” providing analysis from the awards’ elite panel of industry judges on select Gold-winning campaigns that captivated audiences and delivered meaningful results for brands.

Hispanics spend an average of $300 less per month when compared with the general U.S. population, according to new survey results from TD Bank, America’s Most Convenient Bank.

Nielsen announced that Trina M. Fresco will now be serving as the vice president of U.S. Community Alliances, Events and Engagement.

From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. In fact, nearly seven-in-10 (69%) global respondents to a recent survey think face-to-face interactions are being replaced with electronic ones. And the digital landscape is only getting more crowded, as a new wave of digital devices, such as wearable and connected car technologies, gain traction.

From 2000 to 2013, 78 counties in 19 states, from California to Kansas to North Carolina, flipped from majority white to counties where no single racial or ethnic group is a majority, according to a new Pew Research Center analysis of Census Bureau data. (Our analysis includes only counties with a minimum population of 10,000 in 2013.)

Aided by the convenience and constant access provided by mobile devices, especially smartphones, 92% of teens report going online daily — including 24% who say they go online “almost constantly,” according to a new study from Pew Research Center. More than half (56%) of teens — defined in this report as those ages 13 to 17 — go online several times a day, and 12% report once-a-day use. Just 6% of teens report going online weekly, and 2% go online less often.

Millennials have been born and raised in the age of technology, and unlike past generations, they are not influenced by traditional “push” marketing strategies. Nora Ganim Barnes, chancellor professor of marketing and director of the Center for Marketing Research at the University of Massachusetts Dartmouth, spoke with eMarketer’s Lisa Barron about the implications for companies.

Immigrants Are a Growing Share Among Black Americans … As the Black Immigrant Population Has More than Quadrupled Since 1980A record 3.8 million black immigrants live in the United States today, more than four times the number in 1980, according to a Pew Research Center analysis of U.S. Census Bureau data. Black immigrants now account for 8.7% of the nation’s black population, nearly triple their share in 1980.

Generation Y or “Millennials” (aged 18-34) are, on one hand,  just like their grandparents when it comes to their finances – they’re conservative, risk-averse, and realistic about setting goals and taking responsibility. At the same time, they exhibit all the telltale signs of youth – they’re more confident than other generations that they’ll reach their financial goals; they’re more optimistic that their financial situation is improving; and they bring a joie de vivre to their careers.  

10% of Americans own a smartphone but do not have broadband at home, and 15% own a smartphone but say that they have a limited number of options for going online other than their cell phone. Those with relatively low income and educational attainment levels, younger adults, and non-whites are especially likely to be “smartphone-dependent.”

For years, researchers and social critics have worried that the newest generation of American adults is less interested in news than those who grew up in the pre-digital age. Much of the concern has come from data that suggest adults age 18-34 so-called Millennials do not visit news sites, read print newspapers, watch television news,or seek out news in great numbers.

Data from GfK MRI’s Survey of the American Consumer® show that more than four in 10 (44%) US adults live in households with cell phones but no landline telephones; this cell phone-only population has grown by 70% since 2010.

We are living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. Across the globe, more than three quarters (76%) of respondents in a Nielsen online survey of digital attitudes and behaviors say they enjoy the freedom of being connected anywhere, anytime. While this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.