Research

Exponential Interactive announced the results of its “Marketing to Millennial Mothers” study which identifies specific behaviors, interests and trends of modern moms ages 18-32 to help brands and advertisers engage with one of the largest growing audience segments.

In 2013, a majority (52%) of Millennials in the Top 10 Total Market (TM) states were of Multicultural background compared to 1 in 3 of  Millennials in the remaining 40 states.  These 10 states fueled 59% of the U.S. Millennial growth since 2010 and represented 53% of all U.S. Millennials. Multicultural Millennials generated the vast majority (77%) of the Millennial growth between 2010 and 2013 in these top 10 TM states, growing 2.4 times faster than White Non-Hispanic Millennials.

Hispanics are trendsetters. This demographic is the largest self-identifying ethnic group in the U.S. and has more than $1 trillion in spending power. So where are they spending? When it comes to celebrating with family and friends or relaxing at the end of a long day, many of these consumers are reaching for cold and refreshing beers.  By Andrea Riberi, Senior Vice President, Alcoholic Beverages, and Eva Gonzalez, Executive Director, Diverse Consumer Insights and Multicultural Marketing

The ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating. And they’re putting their money where their mouths are, with some of the world’s largest advertisers reportedly planning to shift as much as 75% of their digital spend to programmatic buying over the next year.  By Chris Louie, VP Product Leadership

This report compares immigrant and nonimmigrant youth along 40 indicators of wellbeing, making comparisons by generation and by race and ethnicity. Immigrant youth are born abroad or born in the United States of foreign-born parents.

Millennials in the United States – young adults between 18 and 30 years old – express slightly more optimism in their futures and the future of the United States than they did last year, according to a survey released by global telecommunications company Telefónica.

SSG’s new decision-guiding, data-rich tool has identified an unexpected factor which contributes to brand growth:  Higher brand growth rate is associated with the choices of higher wellness-minded consumers. The more health-minded consumers perceive your brand to be, the higher the growth rate your brand tends to attain.

Hispanics’ Digital Path to Purchase offers brands similar opportunities for  personalized and localized engagement & loyalty as the overall market.

In response to recent ratings irregularities, Nielsen conducted an extensive internal investigation of their systems and processes and uncovered a technical error that impacts national network television ratings over several months.

Amid signs of increased optimism about their personal finances, one-quarter (25 percent) of U.S. consumers plans to spend more on holiday shopping this year compared to 20 percent in 2013, and spending on holiday gifts is expected to average $718, according to Accenture’s annual holiday shopping survey.

Ads for personal care products—from teeth whiteners to shampoos to weight-loss supplements—achieved the highest recall scores among adult readers of Spanish-language publications in the US, according to recent data from GfK MRI Starch en Español.

Rentrak has agreed to acquire the U.S. television measurement business of WPP’s Kantar business unit for $98 million in Rentrak common stock.

Nearly all marketers increased their mobile ad budget in 2014—93% worldwide, according to a June 2014 study by Forrester Research for Acxiom and 4INFO. But more spending means more measurement to prove that increased investments are worth it, and the research found that marketers hadn’t quite mastered this part yet.

The October report highlights the employment situation for U.S. Hispanics and offers practical advice to help organizations bolster the effectiveness of diversity and inclusion initiatives.

Gravity Media announced the release of a white paper discussing marketing and communications opportunities for healthcare providers in the wake of the Affordable Care Act reforms and the necessity that outreach methods be tailored to diverse audiences.

America Reimagined spotlighted that in order to win in today’s America, marketers and media companies need to resonate with the “New Mainstream” which is 53% of the U.S. population.  The “New Mainstream” is defined by combining multiculturals and Whites married to or living in heavily multicultural DMAs. Leading this population growth is the Hispanic market.

Hispanics are the only major racial or ethnic group to see a statistically significant decline in its poverty rate, according to 2013 Census Bureau figures released this week. The drop in the poverty rate among Hispanics – from 25.6% in 2012 to 23.5% in 2013 – contributed to the first decline in the nation’s overall poverty rate since 2006.

Hispanics in the U.S. have a current spending power of about $1.4 trillion, but getting to know this diverse group can be challenging without the right insight. That’s because the aggregate Hispanic population comprises several sub-groups, and the various characteristics of these sub-groups are affecting consumer behavior and engagement opportunities.  By Eva Gonzalez, Executive Director, Diverse Consumer Insights, and Maria Monistere, Senior Manager, Hispanic Market

Nielsen announced plans to bring its Nielsen Social solutions to Mexico in the first half of 2015.

The African-American woman is a trendsetter, a social maven, the head of her household, a leader in business and community. She is progressive with her thoughts on health, entertainment and diversity in advertising. She is becoming more empowered with saving, spending and investments.