Research

The Great Recession of 2007 caused the once-prolific American shopper to go into a prolonged scrimp mode.  Now, some seven years later – and more than 5 years after the recession officially ended — the tide has turned, according to Consumer Reports study.

For the second consecutive year Mexican beer brand Corona is the most valuable brand in Latin America, according to the BrandZ Top 50 Most Valuable Latin American Brands 2014 ranking.

Millward Brown Digital released the Getting Mobile Right report, identifying the optimal approach for marketers to drive brand growth through effective mobile marketing strategies.

Rising Share of Never-Married Adults, Growing Gender GapAfter decades of declining marriage rates and changes in family structure, the share of American adults who have never been married is at an historic high.

We are a society that measures everything we do, and size truly does matter.

Women continue to earn more than men in Puerto Rico, where a wage-gap reversal has put the island in a unique position in the U.S., according to U.S. Census Bureau data.

The Hispanics in Business 2014 study details the impact of Hispanic businesses ownership, entrepreneurship and wealth. It contains data sourced from Geoscape, the U.S. Census, Nielsen Scarborough, the U.S. Department of Commerce and the Kauffman Index of Entrepreneurial Activity.

An overwhelming majority of moms currently have a smartphone (88%) and tablet (83%) by their side. This may represent a plateau for mobile-device adoption by mothers, but the survey reveals that moms’ firm embrace of mobile usage is growing.

Media Rating Council (MRC) announced that its Board of Directors voted to remove MRC accreditation for the Simmons National Consumer Study, which includes the Simmons National Hispanic Consumer Study.

Hispanics are fairly optimistic about their futures, believing they have the power to make their dreams a reality and that everyone has an equal opportunity to succeed.

National Hispanic Heritage Month began this week to celebrate Latinos and their culture and history. Started as Hispanic Heritage Week in 1968 by President Lyndon Johnson, it was expanded to a month by President Ronald Reagan and enacted into law in 1988. Guatemala, Honduras, El Salvador, Nicaragua, and Costa Rica celebrated their independence days Monday followed by Mexico today and Chile on Thursday.

41% of consumers conduct more searches on mobile devices than their PCs. Thenew study shares insights that can help marketers better understand and engage mobile searchers.

The 2014 Ipsos Affluent Survey USA projects that the Affluent population in the United States grew 8% from 2013, to 67.5 million adults, compounding the 6% growth seen the previous year (“Affluents” are defined as adults aged 18+ living in households with at least $100,000 in annual household income – approximately 23% of US households). The Affluent population is found to be diverse, not only in its shopping habits, but in its generational and cultural composition as well.

When shown a list of occupations and asked how much prestige each job possesses, doctors top the Harris Poll’s list, with 88% of U.S. adults considering it to have either “a great deal of prestige” (45%) or to “have prestige”(44%).

An overwhelming number of higher education leaders are increasingly concerned about their ability to maintain current enrollment levels, according to the results of the third annual Higher Education Outlook Survey conducted by KPMG LLP, the audit, tax and advisory firm.

Marketers are not scientists or magicians, but they are quickly spearheading the journey from the unknown into the known.  Let me explain…

Marketers believe that their organizations are customer-centric and that their customers would agree. Unfortunately, marketers also reveal that this might be wishful thinking as lackluster ratings in organizations’ ability to listen, respond and effectively engage with customers in an agile, personalized manner fall well below average.

Heading into the 2014 elections, much of the conventional wisdom suggests that Latino voters are unlikely to affect outcomes. Most notably, except for Colorado, there are no competitive U.S. Senate races where Latino voters are positioned to be influential.  By David Damore / Latino Decisions

US millennial women make up a huge group that is almost impossible to characterize. For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a more ethnically diverse generation than any that has come before, according to a new eMarketer report, “Millennial Women: How Their Social Network Usage, Shopping Habits and Personal Finances Add Up.”

Results showed US Hispanic device ownership skews higher than the non-Hispanic US audience on a full range of connected devices, including smartphone, tablet, OTT, laptop, and smart TV, while leading the market in multi-tasking and mobile content consumption.