Research
Who’s Oldest or More Educated? Demographic and Socioeconomic Portrait of Race/Ethnic and Ancestry Groups
New American Community Survey (ACS) population tables released contain the answers and a trove of other detailed data on hundreds of race, Hispanic origin, ancestry and tribal groups.
More People Moved Across State Lines in 2021 Than in 2019, Many to Neighboring States
More people moved across state lines in 2021 than in 2019, many to and from highly populated and neighboring states, according to U.S. Census Bureau estimates released today.
Increasing Value of Gender Diversity & LGBTQ+ Inclusivity in Adverting & Programming [REPORT]
Nielsen released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in authentic representation in media content and advertising.
Data Privacy and Personalization: Is Your Marketing Future Proof?
Welcome to the new era of data privacy, regulation and a cookie-less future. As we approach the many changes impacting digital marketing, marketers can embrace new technology solutions and create better, more personalized experiences for their customers.
Consumer Spending Remains Strong [REPORT]
In this report, which measures inflation’s impact on consumer spending through February 2023, we dig into which categories drove spending growth and which ones lagged and how discretionary spending performed overall. Hint: you might be surprised.
Nearly a Third Reporting Two or More Races Were Under 18 in 2020
The nation’s Multiracial population was the youngest of any race group, according to recently released 2020 Census demographic data.
The New Latino Consumer: The impact of Afro-Latinos in the Hispanic/Latino consumer market
As one begins to explore the Hispanic identity, one realizes that there have been debates throughout history as to whether we should consider this group of individuals as a racial or ethnic group, when many members of this community identify as both. When it comes to Afro-Latinos, this unique subgroup of individuals holds a unique place in the Hispanic community for many reasons, one being the unique positioning they hold in being considered Black and Hispanic. Although we can conclude that not all individuals that identify as Afro-Latino may identify as Black, and vice versa, this unique subgroup of the Hispanic/Latino identity is one of the many “new” Latinos in the market. By Derrick Raphael Pacheco - Department of Educational Leadership and Policy Studies, Florida State University
Hispanic Population Is Younger But Aging Faster Than Non-Hispanic Population
While younger than the non-Hispanic population, the Hispanic or Latino population has aged faster over the past decade, according to 2020 Census data.
Share of U.S. Coupled Households Declined in 2020
Coupled households are still the most common type of households but their share declined to 53.2% in 2020, down from 55.1% in 2010 and 56.9% in 2000.
2020 Census Data on Age, Sex, Race, Hispanic Origin, Households and Housing
The newly released 2020 Census data products go beyond the data already available on the total population, the voting-age (age 18 and older) population, race, Hispanic origin and housing occupancy. This release contains more detailed age groups, the first data available on sex from the 2020 Census, information on families and households, and more detail on housing. They also show the intersection of many of these topics by race and Hispanic origin.
Age Profiles of Smaller Geographies Don’t Always Mirror the National Trend
The U.S. population in 2020 was older and had fewer children under age 5 than in 2010 or 2000, according to the 2020 Census Demographic and Housing Characteristics (DHC) data.
A Simple and Effective Guide to Segmenting Your Hispanic Market Research Sample
Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results.
Examining the Racial and Ethnic Diversity of Adults and Children
The 2020 Census shows the overall U.S. population in 2020 was more racially and ethnically diverse than it was a decade earlier. But how racially and ethnically diverse were different age groups within the population?
5 things to keep in mind when you hear about Gen Z, Millennials, Boomers and other generations
Generation Z. Millennials. Baby Boomers. It’s hard not to run into eye-catching headlines about generations these days. And it’s easy to feel like many of these headlines are just clickbait, all fluff and no substance. But is that really the case?
THE ME-CONOMY — HOW PURPOSE GOT PERSONAL [REPORT]
The report’s findings demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important and expected, people are examining everything through the lens of “me” in the face of more challenging and uncertain times.
BODEN Helps Brands Tap the Power of the Mamiverse
Latina moms are an ever-present force in the lives of their family unit, shaping its core values and identity, driven by a deep-seeded relationship with la cultura. They work hard, love harder and oftentimes appear to truly do it all. But this passion and perseverance extends well beyond the home.
Creating a Data Analytics Mindset
How to shift planning efforts to focus first on data and analytics that fuel better decision-making
New 2022 Population Estimates Show Most Large Cities and Towns Grew Faster or Lost People at Slower
Many cities at the core of large U.S. metropolitan areas were no longer among the largest population losers in 2022, reversing a pattern seen during the first full year of the COVID-19 pandemic in 2021.
Facebook Waning, TikTok Gaining Among U.S. Moms [REPORT]
It’s May and that means Moms are on our mind, having just celebrated Mother’s Day and released our Moms and Media 2023 study. The report combines data from a sample of U.S. Moms from Edison’s Infinite Dial® (sponsored by Amazon Music, Wondery and ART19), with recent data from an additional online survey of Moms. One top-of-mind finding fresh from this latest report is that fewer Social Media Moms are using Facebook most. Among Moms who use any social media, 54% say they use Facebook most. Notably, back in 2017, a solid 72% of Social Media Moms cited they used Facebook most. As the graph below illustrates, Facebook’s dominance has been trending downward.
Diverse Cultures and Shared Experiences Shape Asian American Identities [REPORT]
The nation’s Asian population is fast growing and diverse. Numbering more than 23 million, the population has ancestral roots across the vast, ethnically and culturally rich Asian continent. For Asians living in the United States, this diversity is reflected in how they describe their own identity.
