Research

The nation’s Latino population is diverse. Represented among the 51.9 million Latinos in the United States are individuals who trace their heritage to more than 20 Spanish-speaking nations worldwide. But one group—Mexicans—dominates the nation’s Latino population.

June is here and wedding season is upon us. But with the marriage rate in the U.S. declining since the 1950s, there’s no doubt that this is an institution in transition. Are Hispanic adult Millennials participating in this trend? To answer that question, Tr3s’s new research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty, takes a close look at how young Latinos today feel about marriage. The following are some key findings from Tr3s’s analysis. By Insight Tr3s

An overwhelming share of America’s lesbian, gay, bisexual and transgender adults (92%) say society has become more accepting of them in the past decade and an equal number expect it to grow even more accepting in the decade ahead. They attribute the changes to a variety of factors, from people knowing and interacting with someone who is LGBT, to advocacy on their behalf by high-profile public figures, to LGBT adults raising families.

Choice is a significant contributor to the growing fragmentation in the media market, as well as an unprecedented availability of consumer data. Consumers now have myriad platform, device, viewing occasion and product choices, and they’ve baked most of these choices into their everyday lives. This proliferation of choice, however, has created a spider-webbing of options for marketers to keep track of.

Father’s Day is this weekend, and to celebrate Tr3s is revealing more of its latest research on today’s young Hispanic parents from its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty. Last month in our blog, we showed that young Hispanic parents today are not gatekeepers but fortress keepers. They decide carefully what to keep out of kids’ lives and are very selective about what they let in. And fortress keepers aren’t just moms – young dads are also highly involved in controlling their children’s environments. By Insight Tr3s

“Mi Telemundo” targeted for Spanish dominant Hispanic viewers and “Tu Pulso Latino,” targeted for bilingual, millennial Hispanic viewers, will inform and inspire a deeper understanding of Hispanic viewers’ influences and desires via automatic content recognition (ACR) data combined with survey-based responses, and uncover never before seen consumption trends via SymphonyAM’s patent-pending passive measurement technology that continuously runs in the background of the panelist’s smartphone, tablet or PC.

“The State of Men” examines shifts in male roles, behavior, attitudes and mindsets, focusing on how masculinity is being redefined circa 2013, how men’s role in the home is changing and how men are navigating the new gender order.

McAfee released findings from the company’s 2013 Digital Deception: Exploring the Online Disconnect between Parents and Kids study. The study examines the online habits and interests of preteens, teens, and young adults and finds there is a significant disconnect between what they do online and what their parents believe they do. While youth understand that the Internet is dangerous, they still engage in risky behavior, hiding this activity from their parents in a variety of ways and acknowledging that they (46%) would change their behavior if they knew their parents were paying attention.

I have spent quite a few years asking consumers about their consumption of orange juice and juice drinks. In visiting stores that cater to Latinos in Texas and California I tend to see large displays of shelf stable drink products like Tampico and Sunny Delight. Over the years I have heard Hispanic consumers state that these products have high percentages of juice in them, as high as 80% and sometimes even higher. Which is surprising because the actual juice content is low. I was not sure about the extent to which the consumption of these juice beverages was higher or lower than popular orange juice brands. By Felipe Korzenny, Ph.D.

Hispanic investors report feeling comfortable financially, while showing optimism about the economy and political direction of the country, according to a recent Wells Fargo nationwide survey. The positive sentiment is tempered, however, as more immediate financial concerns are interfering with Hispanic investors’ ability to manage debt and save for retirement.

Despite being far more tech-savvy than previous generations, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing – as long as retailers keep their offerings “fresh” and interesting, says a new report from the Urban Land Institute (ULI).

In 2012, Upscale Latinos accounted for 29 percent, or 15 million, of the U.S. Hispanic population – that figure is expected to double by 2050. Younger than Upscale Non-Hispanic Whites (33 years old compared to 39 years old), they are living active lifestyles, often with young families – in fact, 85 percent of Upscale Hispanics having a household size of three or more, compared to 65 percent of Upscale Non-Hispanics.