Research

This Sunday is the Oscars, where all of Hollywood will gather to celebrate the year’s accomplishments in film. And when it comes to cinema, Tr3s’s research has shown that Hispanics are major movie buffs. By Insight Tr3s

LatinWorks and EthniFacts have joined forces to field a deeper investigation of U.S. Latino Culture and shed new light into what the future may hold for marketers. The report is the result of an extensive national survey of US Latinos and is titled The PLUS+ Identity — Shifting Paradigms and the Future of Latino Culture in the US.

This statistical profile of the Latino population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2011 American Community Survey (ACS).

Second-generation Americans—the 20 million adult U.S.-born children of immigrants—are substantially better off than immigrants themselves on key measures of socioeconomic attainment, according to a new Pew Research Center analysis of U.S. Census Bureau data. They have higher incomes; more are college graduates and homeowners; and fewer live in poverty. In all of these measures, their characteristics resemble those of the full U.S. adult population.

Today, with the help of their smartphones and tablets, moviegoers can stay on top of the latest movie trends in real time, purchase tickets on the go and even post their own reviews on social networks before the closing credits roll.

While the Hispanic population is growing at a fast pace in the US – and with them their purchasing power – it seems in the last few years much of the focus has been on Latinas, neglecting an equally important Hispanic shopper…Hispanic men. Indeed, according to latest research from Mintel, some 42% of Hispanic men and more than half (55%) of Hispanic dads are the top decision maker on the purchases made in their household.

It’s Fashion Week in New York: the tents are up at Lincoln Center and the style-obsessed are taking note of what will be in and out this fall. As part of its newly released 2012 study “Hispanic Adult Millennials Living the ‘Next Normal’: Age of Uncertainty,” Tr3s took a close look at the fashion preferences and habits of Latino young adults. By Insight Tr3s

Reaching Everyone in Your Intended Audience – the Impossible Dream?

Second-generation Americans—-the 20 million adult U.S.-born children of immigrants—-are substantially better off than immigrants themselves on key measures of socio-economic attainment, according to a new Pew Research Center analysis of U.S. Census Bureau data. They have higher incomes; more are college graduates and homeowners; and fewer live in poverty. In all of these measures, their characteristics resemble those of the full U.S. adult population.

Content that was once primarily accessed by consumers on their PCs, is shifting to mobile devices. According to the Connected Intelligence Application and Convergence Report from global information company, The NPD Group, 37 percent of consumers who used to access content on their PCs switched to their tablets and smartphones.

During the last 50 years, the foreign-born population of the United States has undergone dramatic changes in size, origins and geographic distribution. How do we know about America’s foreign-born? This new infographic provides a statistical snapshot of our foreign-born population from the American Community Survey and the decennial censuses.

Puerto Rico’s population is declining. Faced with a deteriorating economy, increased poverty and a swelling crime rate, many citizens are fleeing the island for the U.S. mainland. In a four-part series, Morning Edition explores this phenomenon, and how Puerto Rico’s troubles are affecting its people and other Americans in unexpected ways. Courtesy of NPR

Puerto Rico’s population is dropping. Faced with a deteriorating economy, increased poverty and a swelling crime rate, many citizens are fleeing the island for the U.S. mainland. In a four-part series, Morning Edition explores this phenomenon, and how Puerto Rico’s troubles are affecting its people and other Americans in unexpected ways. Courtesy of NPR

Latin Americans are hungry for new product options—more so than others around the world. Eighty percent of survey respondents with Internet access from Latin America say they like when manufacturers offer new products, well above the global average of 63 percent. And more than half (56%) are willing to pay a higher price, which is also above the global average (39%).

Nearly two-thirds of the 5.4 million legal immigrants from Mexico are not citizens of the United States, even though they are eligible to naturalize. Their rate of naturalization—-36%—-is only half that of legal immigrants from all other countries combined, according to an analysis of Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center.

With an aging population and a generation of young adults struggling to achieve financial independence, the burdens and responsibilities of middle-aged Americans are increasing. Nearly half (47%) of adults in their 40s and 50s have a parent age 65 or older and are either raising a young child or financially supporting a grown child (age 18 or older). And about one-in-seven middle-aged adults (15%) is providing financial support to both an aging parent and a child.

American same-sex partnered households have significant spending power. In fact, same-sex partnered households make 16 percent more shopping trips than the average U.S. household each year (173 average shopping trips vs. 149 average shopping trips for total U.S. households), according to a recent Nielsen report measuring the shopping habits of U.S. lesbian, gay, bisexual and transgender (LGBT) households.

A new report, Homeownership Among the Foreign-Born Population: 2011, released, examines the homeownership and renter status among foreign-born households based on data from the 2011 American Community Survey.