Research

The number of unauthorized immigrants living in the U.S. also grew during the last decade, rising from 8.4 million in 2000 to 11.1 million in 2011. However, this population peaked at 12 million in 2007, then fell to 11.1 million in 2009. It has remained at that level through 2011, the last year for which an estimate is available (Passel and Cohn, 2012).

Overall attendance to new release movies was on par with a year ago (6.8 movies per person on average, compared with 6.9 in 2011), while moviegoing increased among Hispanics (12%), people aged 25-34 (7%), youths 12-17 (3%) and males (3%). Although there were slightly more female moviegoers than male moviegoers in 2012 (51% and 49%, respectively), men accounted for 55 percent of theatrical attendance.

The number of doctors and teachers who left Puerto Rico for the U.S. mainland in quadrupled in a year, according to Census Bureau figures that shed stark light on the so-called “brain drain” from the island. Courtesy of Caribbean Business

Orlando, Miami, and New York were among the top 10 destinations for Hispanic travelers last year, according to 2012 booking data from Hotels.com.

The American Veterinary Medical Association (AVMA) recently released its U.S. Pet Ownership & Demographics Sourcebook, which revealed that New York ranks 49th for pet ownership with 50.6 percent of households owning a pet.

The rise of the multifunctional device is perhaps epitomized by the smartphone—it’s a phone, computer, web browser, camera and gaming platform folded into one device that fits in your pocket. For many consumers, all of that functionality has obviated the need for a number of single-function devices, a trend reflected in an October 2012 survey by Accenture of internet users in 11 countries: Brazil, China, France, Germany, India, Japan, Russia, South Africa, Sweden, the UK and the US.

The 18-24 year-old consumer demographic consumes media where it can, when it can. Nearly half the viewers in this demo grab their smartphones at least once per day while watching TV, topping any other group.

The Connected Home report found that while computers are still the primary connected device, numerous others are diminishing the computer’s relevance to the broadband content marketplace.

A new Nielsen Category Shopping Fundamentals study explores the U.S. consumer’s mindset when it comes to purchasing alcoholic beverages. How do they plan? How engaged are they? What influences them?

The holiday season is a time for gathering and celebrating with friends and family, gifts giving, reflection and thanks. To commemorate this time of year, the U.S. Census Bureau presents the following holiday-related facts and figures from its collection of statistics.

With Arbitron assets, Nielsen intends to further expand its “Watch” segment’s audience measurement across screens and forms of listening.

Lapiz, the marketing agency for emerging cultures that is part of Leo Burnett, released a new consumer research study, LatinoShop. According to the study, Latinos view shopping much differently than their non-Latino counterparts. For Latinos, shopping is not a process or a chore; it’s an experience – a multisource, multisensorial and multigenerational experience that provides retailers and marketers with a wide range of opportunities to engage.

The U.S. population will be considerably older and more racially and ethnically diverse by 2060, according to projections released by the U.S. Census Bureau. These projections of the nation’s population by age, sex, race and Hispanic origin, which cover the 2012-2060 period, are the first set of population projections based on the 2010 Census.

December often brings family and friends together at home for the holidays and a recent Prosper Insights analysis of American Pulse data finds that these pillars of the season are leading factors in what drives Americans’ happiness throughout the year.

Sixty-five percent of U.S. Hispanics are Millenials, ages 22 to 35, and, consequently, significantly influence the ethnic group’s overall eating attitudes and behaviors, according to The NPD Group, a global information company. NPD’s food and beverage market research finds that heritage plays an important role in food preparation for U.S. Hispanic Millennials as it does with U.S. Hispanics in general.

Global Trends 2030 is intended to stimulate thinking about the rapid and vast geopolitical changes characterizing the world today and possible global trajectories over the next 15 years.

There were 11.1 million unauthorized immigrants living in the U.S. in March 2011, unchanged from the previous two years and a continuation of the sharp decline in this population since its peak in 2007, according to estimates by the Pew Hispanic Center, a project of the Pew Research Center.

In my last blog I discussed the words, Hispanic and Latino. As I explained, while technically these terms can be construed as covering slightly different cohorts, in current practice they are generally used interchangeably. But those labels raise another issue. by Carlos E. Cortés – Professor Emeritus of History at the University of California, Riverside.