Research

From fresher frozen meals to food trucks for dogs, consumers can expect to see a variety of interesting trends to tickle the tummy in 2013. Nestlé issued some predictions destined to please the palates of all family members, including pets.

Tablets and smartphones have quickly become a technological staple of the modern family. While smartphone penetration in the U.S. is over 50 percent, tablet penetration is on the fast track as well. Within a two-year period, almost one fifth of U.S. homes have become tablet owners, according to Nielsen’s most recent Cross Platform Report. Though tablet owners tend to be older and more affluent than smartphone owners, it only proves that the adoption and use of new technologies are not reserved for the young.

Centro for Puerto Rican Studies has released a new research brief “Demographic Transitions” by researchers Patricia Silver and Carlos Vargas-Ramos which takes a closer look at where Puerto Ricans are settled and where they are migrating.

Ninety-six percent of American mothers plan to make changes to their food-buying habits in 2013.

The U.S. birth rate dipped in 2011 to the lowest ever recorded, led by a plunge in births to immigrant women since the onset of the Great Recession.

In the U.S. we have soap operas and sitcoms, but nothing quite like the Latin American produced telenovelas. In fact, telenovelas comprise the majority of productions by South American and Mexican television networks whereas in the United States, other formats such as sitcoms or reality shows are more popular. By Insight Tr3s

It has been of interest to me to explore how socioeconomic level relates to different consumer and media behaviors of Latinos in the United States. As media outlets become more abundant and as Latino growth shifts to births as opposed to sheer immigration, it is relevant to learn more about how to target Hispanics of different socioeconomic levels. In this particular instance, I am exploring the television watching behavior of Latinos according to their language of preference depending on their socioeconomic level. By Felipe Korzenny, Ph.D.

A new study released Tuesday examines what influences the views of America’s fastest growing population group—Hispanics. The study, Hispanic America: Faith, Values & Priorities, reveals Hispanic Americans’ attitudes about faith, family and societal issues and gives insights into how their views will impact the political, social and economic climate in the U.S.

The bulk of the island’s net population decline of 400,000 or so since the year 2000 are folks now living in Central Florida and elsewhere on the U.S. mainland, having run away from the island’s sluggish economy, poor education and high crime rate.

Nielsen released a report on Asian-American consumer behaviors and trends called the State of the Asian American Consumer Report: Growing Market, Growing Impact. With a current population of more than 18 million, Asian-Americans remain geographically-concentrated, affluent, and are early, fast adopters of technology with a multi-screen lifestyle.

The U.S. Census Bureau reports that the percentage of households headed by older adults has grown significantly over the last half century. The share of householders age 75 and older grew from 6 percent in 1960 to 10 percent in 2012.

One of the most recognized and celebrated video games, played by millions of fans worldwide, Call of Duty, released its highly anticipated sequel this week, Call of Duty: Black Opps II. The game’s lead character is a Latino political activist from Nicaragua named Raul Menendez. The game is one of the world’s most successful entertainment franchises with loyal fans that lined up to purchase the first batch at its midnight launch this week. By Insight Tr3s

Siempre Mujer magazine unveiled the findings of its 2012 Hispanic Beauty Study, Born into Beauty, which examines Latinas consumer spending habits, product preferences, and the external cultural influences driving her beauty purchase decisions.

According to the latest Nielsen Cross-Platform Report, Americans spent more than 34 hours per week in front of a TV set in Q2, 2012, where they watched traditional TV, DVDs and played games. Most of the content from these activities was delivered to the TV set in a traditional manner– over broadcast, cable, satellite or telco connection– and a growing amount was delivered by Internet connection. Americans also added another five hours in front of the computer screen using the Internet, or watching video content, and an increasing amount of time using smartphones this quarter.

Local market consumer research firm Scarborough formally announced its entrance into the Puerto Rico DMA. Currently in the field utilizing a representative sample, the new service named Scarborough Puerto Rico, will include expansive attitudinal data as well as a comprehensive array of consumer behavior-based measures.

November marks National Diabetes Month, which helps create awareness around the affects of diabetes, which is often caused by obesity. For the Latino community, the obesity epidemic has reached crisis, with many states and communities reporting Latino obesity at staggering proportions and with Latino children becoming obese earlier in their lives. By Tr3s Insight