Research

Sept. 15 was chosen as the starting point for the celebration because it is the anniversary of independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on Sept. 16 and Sept. 18, respectively.

Brands are increasingly turning to market research tools in order to underpin elements of their business strategy, ranging from new product development to the formation of an advertising campaign.

Residential segregation by income has increased during the past three decades across the United States and in 27 of the nation’s 30 largest major metropolitan areas1 , according to a new analysis of census tract2 and household income data by the Pew Research Center.

In an era when street food is big business around the world, the “Truth About Street” study, released by McCann Worldgroup Latin America, reveals that most marketers are missing out on a legendarily vibrant and increasingly sophisticated street food scene. This unprecedented study reports that Latin America’s economically active middle class population – approximately 170 million people – annually consumes some $127 billion of street food [figures in USD]. Yet revenue is not accruing to branded food products, currently almost invisible on the streets.

The new season of the hit bicultural docu-reality Quiero Mi Boda will continue to spotlight the trials and tribulations of bicultural couples as they prepare to tie the knot. By Insight Tr3s

Zero to Eight is a nationally representative survey of parents of U.S. children ages zero to eight, conducted to understand the patterns of media use among young American children.

Terra’s Third Hispanic Digital Consumer Study by comScore analyzes Hispanic consumer behavior proving that Hispanics are more socially engaged on the Internet, over-index in mobile device ownership and increasingly make purchases from these devices. Hispanics continue to pave the way for digital consumers in the U.S. as trendsetters and early adopters of new technology. The study also found that Hispanics are significant entertainment consumers and digital advertising engagement continues to trend upward.

A Pew Hispanic Center study last year revealed that the rate of Hispanic college enrollment grew by 24% from 2009 to 2010, driving enrollment among total U.S. 18- to-24-year-olds to an all-time high of 12.2 million. According to this study, 32% of Latinos in this age group were enrolled in college – up from 27% in 2009 and 13% in 1972. Much of this growth was at community colleges. Among young Hispanics in college in 2010, 46% were at two-year colleges and 54% were at four-year colleges. By Insight Tr3s

Nielsen plans to increase the sample sizes by employing a hybrid measurement methodology combining Nielsen’s existing panels, new proprietary measurement technology currently referred to as Nielsen Code Reader and complementary return path data (RPD), commonly obtained from set top box devices.

How much money do members of different cultural groups spend online in an average month? What percentage of their purchases does that represent? These are two of the questions addressed with culturally diverse consumers in the 2012 multicultural marketing study of the Center for Hispanic Marketing Communication of Florida State University in cooperation with Research Now. By Felipe Korzenny, Ph.D.

Katz Marketing Solutions, the national marketing arm of the Katz Media Group, announced its findings of a new study of advertisers’ sonic brands and their impact on communicating brand messaging and eliciting emotional responses.

Hispanics are the fastest-growing consumer group in the US, with almost every consumer product vying for their attention and dollars. The alcoholic and non-alcoholic beverage industries are no different and are benefitting from this ever expanding consumer. According to latest research from Mintel, there are many factors that weigh in to which beverages Hispanics consume.

Hispanic Millennials are different from Hispanics in their thirties and beyond … and even among themselves, male and female adult Hispanic Millennials differ from each other in significant ways. According to an analysis of Simmons data, here are a few important gender distinctions among Latinos 18 to 29 that span education, employment, finances, social media an technology among other factors. By Insight Tr3s

AHAA: The Voice of Hispanic Marketing has released its third study in its Revenue Growth series revealing a positive connection between corporate Hispanic marketing and revenue growth specific for the Technology, Telecommunications and Entertainment categories. In fact, the data showed that Hispanic allocation alone explains about 30 percent of change in topline revenue growth among manufacturers of consumer hardware, software, content, and connectivity providers.

These tables provide information about computer and Internet use from the Current Population Survey (CPS) School Enrollment and Internet Use Supplement.

Play is a vital human activity. But in today’s fast-paced, bottom-line world, adults are pushed to age out of play. We place a premium on productivity, sparing less and less time for pursuits that don’t have specific goals attached. The paradox is that to compete successfully, we need to embrace purposeless activity—which stimulates imagination and creativity, key ingredients for innovation. So increasingly, adults will seek to balance out their busy lives with more unstructured time and recreational pursuits.