Research

Latina Insights, the marketing services division of Latina Media Ventures, has released the first in a series of surveys revealing the shopping and retail consumption behaviors of the U.S. acculturated Latin female consumer.

Over the last 60 years, televisions have evolved to have slimmer profiles, larger screens and sharper pictures. Additionally, the devices delivering the content to these new high-tech screens have changed significantly and more rapidly — helping us watch what we want when we want it.

Teens and young adults brought up from childhood with a continuous connection to each other and to information will be nimble, quick-acting multitaskers who count on the Internet as their external brain and who approach problems in a different way from their elders, according to a new survey of technology experts. DOWNLOAD Report Here.

Nearly seven out of 10 home improvement shoppers say they are not brand loyal when it comes to buying big-ticket items, according to The Complex Shopper study conducted by The Integer Group and research partner Decision Analyst. View IngoGraphic and DOWNLOAD Report Here.

Nielsen has long been bringing our insights to life through compelling infographics, illustrations and charts. On February 28, Nielsen is taking a page from some of their clients and the industry and going open-source, launching a U.S. contest to find and celebrate innovation in data visualization using some of our recent consumer insights and social media intelligence.

We are all big fans of our mobile devices, Internet and our TVs, but have you wondered how much we use each of these? Check out this infographic, provided by PACO Ideation, that digs through the activities African Americans, Hispanics and Asian Americans are engaging in through their use of mobile, Internet and TV. Anything surprise you? DOWNLOAD InfoGraphic Here.

It’s been turbulent skies for US airlines for more than a decade now. And there’s little sign that things will smooth out anytime soon. In fact, major carriers continue to be driven to reorganization—with the recent Chapter 11 filing by AMR a big case in point. But what if a clear pathway (or should we say, “flight plan”?) to stability and growth lay ahead for those airlines willing to set a new course? What if carriers decided to stop relying on the same old Madison Avenue “strategies” offered up by the branding “experts” and go in a different direction? DOWNLOAD Report Here.

There is a lot of culture and lore associated with tattoos from ancient art to modern expressionism and there are many reasons people choose to get, or not get, permanent body ink. A recent Harris Poll looks at the number of Americans who currently have tattoos, and what those tattoos may say about them.

Marriage across racial and ethnic lines continues to be on the rise in the United States, according to a new report by the Pew Research Center’s Pew Social & Demographic Trends project. The share of new marriages between spouses of a different race or ethnicity increased to 15.1% in 2010, and the share of all current marriages that are either interracial or interethnic has reached an all-time high of 8.4%. DOWNLOAD report Here.

A joint ANA (Association of National Advertisers) and Forrester Research, Inc. survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising. Compared with 2010, the number of respondents who believe TV ads have become more effective in the past two years has tripled. In addition, respondents express a growing confidence in set-top-box data that has the potential for TV ads to be targeted at specific customer groups. In fact, nearly three-quarters of marketers expressed a strong interest in targeting their advertising to addressable audiences, making use of this new behavioral and demographic data to place television ads.

Hispanics are expected to account for 74% of the growth in the nation’s labor force from 2010 to 2020, according to new projections from the Bureau of Labor Statistics (BLS). DOWNLOAD Report Here.

A plurality of the American public believe that young adults are having the toughest time of any age group in today’s economy — and a lopsided majority says it’s more difficult for today’s young adults than it was for their parents’ generation to pay for college, find a job, buy a home or save for the future. DOWNLOAD Report Here.

A new white paper released by Global Advertising Strategies (Global) looks at key factors that contribute to medication non-adherence among ethnic minority patient population in the United States. “Blueprint for an Effective Cross-Cultural Medication Adherence Program” examines culturally-specific causes beyond socio-economic and cost-related that impact general medication adherence problems.

The DDB Life Style Study has revealed insights on the differences between men and women’s perspectives about the significance of Valentine’s Day.

Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year.

Todobebé, Inc revealed key insights about Latinas and Hispanic mothers, after analyzing data from polls conducted during 2011 among visitors to its site.

A mom’s own circle of friends is her most trusted source of information when considering purchases for her family and herself, according to results of The Shopping Mom’s Mindset, a new study released by The 360PR MomSquad and conducted by 360 Public Relations and Cool Mom Picks. At the same time, the study found that a brand’s web site still trumps its Facebook page and Twitter stream as a mom-trusted resource, though moms continue to increase their use of Facebook and other social media.