Research

Today’s US woman is expanding her “sphere of influence,” according to September 2011 research from Fleishman-Hillard, Hearst and Ipsos Mendelsohn. Through social networks and web tools, she is both contributing and seeking out purchase recommendations from friends and followers.

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.

According to a national study released, moms are feeling overwhelming pressure to overspend on products for their babies even as they significantly cut back in nearly every other area of their lives to cope with these challenging times.

A comprehensive new research study, “ToGetHerThere: Girls’ Insights on Leadership,” commissioned by Girl Scouts in partnership with GFK Roper, reveals that while girls are generally optimistic about their futures, they still see glass ceilings in today’s society that will get in the way of achieving their leadership potential. DOWNLOAD Report Here.

Two out of three (66 percent) consumers switched companies – including wireless phone, cable and utilities – as a result of poor customer service in 2011 even as their satisfaction with the services provided by those companies rose, according to new research released by Accenture. The research findings pose new challenges for marketers as they focus on building customer loyalty and improving market share in a very competitive business environment. DOWNLOAD Report Here.

Mamiverse.com released results of a Florida Poll of Latina Mom voters. Conducted in partnership with Latino Decisions, a Washington DC based research firm, and impreMedia, these poll results provide a unique window into the minds of this influential Latina decision-maker and the key swing vote in states like Florida, Arizona, Colorado, and Nevada.

Nielsen released a new report indicating that 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight.

Today’s U.S. female consumer increases her impact as receiver, broadcaster and influencer of key information, according to a research study published by Fleishman-Hillard International Communications, in conjunction with Hearst Magazines. From her ever-expanding social circle to the unique way she buys across categories, the chief executive officer of American households is wielding her consumer influence like never before. DOWNLOAD Report Here.

Shoppers became more optimistic in Q4 2011, with an increase among those believing the economy improved in the last six months of 2011 and will continue to strengthen during the first six months of 2012, reports SymphonyIRI Group’s latest MarketPulse survey. However, the survey also underscored shoppers’ continued conservatism in spending practices and their focus on maintaining the frugal habits initiated during the recession.

Hispanic sports fans have become one of ESPN’s most important target audiences, across digital and traditional platforms alike. And to be sure its efforts are as relevant and engaging as possible, ESPN Research+Analytics has made understanding this audience a top priority. By Robert DeFelice is Vice President, Client Service, in the Media team at Knowledge Networks.

According to the results of a new study released by The NPD Group, Inc. women were more frugal and more thrifty then men in their spending for holiday gifts this past season.

Cara O’Flynn announced the launch of Perspectiva Research, LLC. based in New York City dedicated to using data to make sure that clients’ strategies are aligned with current trends.

Despite continuing high unemployment and a persistently challenging economy, a majority of Americans say they are optimistic about 2012 both in terms of the country as a whole (62%) as well as for themselves and their families (78%), the latest AP-GfK Poll reveals, a national survey conducted December 8-12.

Always on, always connected: Finding growth opportunities in an era of hypermobile consumers. DOWNLOAD Report Here.

According to the Census Bureau’s American Community Survey (ACS), the U.S. population in 2010 included 39.9 million foreign-born residents. This estimate, the latest available for the foreign-born population, is 1.5 million, or 4%, higher than the survey’s 38.5 million estimate in 2009.1 A variety of additional data, however, suggest that both the absolute increase and the percentage increase in the foreign-born population were substantially smaller. An analysis by the Pew Hispanic Center, a project of the Pew Research Center, concludes that the growth in the foreign-born population from 2009 to 2010 is a markedly lower 616,000, or 1.6%. DOWNLOAD Report Here.