Research

The Baby Bust in the United States is over, according to a report released from Demographic Intelligence.

Soccer moms were the go to gals in the 1996 Presidential election. Eight years later George W. Bush again looked to the ladies, zeroing in on security moms. In the last presidential election a hockey mom herself was put at the top of the ticket. And leading up to the 2012 election Wal-Mart moms are the political date of choice.
by Victoria DeFrancesco Soto

In a paper published in Social Science Research, USC Dornsife’s Amon Emeka and Jody Agius Vallejo look at why many people with Latin American ancestry are not identifying themselves as Hispanic on U.S. Census surveys. By Ambrosia Viramontes-Brody

Two recent studies verify this truism by showing that women spend less time with media outlets such as TV and magazines—but more time online—after becoming a mom. An Eric Mower and Associates survey, for example, found that more than half of new mothers spend less time watching TV (59%) and reading magazines (55%), and that 59% also spent less time shopping in stores. The percentages are similar for moms as they have more children or their kids get older.

The U.S. Census Bureau projected the Jan. 1, 2012, total United States population will be 312,780,968. This would represent an increase of 2,250,129, or 0.7 percent, from New Year’s Day 2011, and an increase of 4,035,430, or 1.3 percent, since Census Day (April 1, 2010).

It has long been a daunting task to stay in lock step with the shopper mindset. After all, mindsets are a moving target and can quickly change due to a variety of reasons, including purchase needs and time considerations. These considerations dictate the type of trip, or trip mission, which permeates every aspect of the shopping trip from beginning to end.

Barely half of all adults in the United States—a record low—are currently married, and the median age at first marriage has never been higher for brides (26.5 years) and grooms (28.7), according to a new Pew Research Center analysis of U.S. Census data. DOWNLOAD Report Here.

Some 40% of Americans are active in a church, religious, or spiritual organization. Compared with those who are not involved with such organizations, religiously active Americans are more trusting of others, are more optimistic about their impact on their community, think more highly of their community, are more involved in more organizations of all kinds, and devote more time to the groups to which they are active. DOWNLOAD Report Here.

The latest Scarborough Sports Marketing study examines the fans and cities that should be most excited for the return of the NBA. Avid NBA Fans make up 9% (22M) of all American adults age 18+. Scarborough Sports Marketing defines Avid Fans as American adults who say they are “very interested” in a given sport. Additionally, 5% of American adults attended an NBA game in the past 12 months.

Texas gained more people than any other state between April 1, 2010, and July 1, 2011 (529,000), followed by California (438,000), Florida (256,000), Georgia (128,000) and North Carolina (121,000), according to the latest U.S. Census Bureau estimates for states and Puerto Rico. Combined, these five states accounted for slightly more than half the nation’s total population growth.

In response to questions from our clients, Arbitron is sharing its view on the question of whether it is appropriate to compare Arbitron’s audience estimates for broadcast radio to those of Internet music services.DOWNLOAD Analysis Here.

A lot has happened this year and teens have taken notice. World events, economic pressures, personal milestones, friends, education and brands all play big roles in influencing the lives of teens. Teens are evolving and maturing as fast as the technologies and platforms we build around them.

impreMedia announced the results of a national tracking poll focused on religion and social values.

Despite the economic challenges that have rocked the nation, Americans remain positive about their futures, with 66% of Americans reporting that their lives are headed in the right direction, according to the MOOD (Measuring Optimism, Outlook and Direction) of America survey released by Lincoln Financial Group.

Sixty-six percent of adult respondents said that the current economic climate was a factor in their family becoming a multigenerational household; 21 percent reported that it was the only factor. That’s according to a new poll commissioned by Generations United and conducted by Harris Interactive. DOWNLOAD Report Here.

Between the messes created by her children and the rapidly accumulating dog hair from the family’s border collie, Laura’s old vacuum cleaner cannot keep up. She desperately needs a new one. But shopping for a major purchase like this leaves Laura feeling frustrated and overwhelmed by the many choices, features and prices. After hours of online research and wandering down store aisles, she gives up and asks her husband to choose the new vacuum.

‘m still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference?  Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a racist.