Research

Nearly two-thirds of the 10.2 million unauthorized adult immigrants in the United States have lived in this country for at least 10 years and nearly half—4.7 million—are parents of minor children, according to new estimates by the Pew Hispanic Center. DOWNLOAD Report Here.

This is the story of how we pursued that question and came to know this young Hispanic segment and the themes that define their lives. We call them H20s. Hispanics in their 20s. And getting to know them in true, intimate depth meant following a unique approach, one summed up by the dictum that if you want to understand how a lion hunts, don’t go to the zoo – go to the jungle. Courtesy of Conill. DOWNLOAD Report Here.

The U.S. Hispanic Chamber of Commerce released a major economic study confirming the vital role that the landscape and lawn care services industry plays in providing entrepreneurial opportunity, jobs and income to U.S. Latinos. DOWNLOAD Report Here.

TV can do a lot of great things for brands but it can also make you impotent–and I can assure you that I did not intend to spell “important.”  And that is what one is led to conclude after reading some of the reports coming out of last week’s beer distributors’ convention in Las Vegas.

This report examines the vital economic and fiscal contribution of Chicago’s burgeoning Latino population. At over 1.8 million, Latinos account for 22 percent of metropolitan Chicago’s 8.4 million people. DOWNLOAD Report Here.

As Black Friday and the holiday season approaches, Apple appears to be the consumer electronics brand to beat. A recent Nielsen survey shows kids’ holiday gaming and electronics appetites are whet by a number of top-selling Apple devices – with the iPad leading the pack. DOWNLOAD Report Here.

The family orientation of U.S. Hispanics extends to restaurant dining, according to The NPD Group, a leading market research company. Slightly over 40 percent of restaurant visits by Hispanics include children compared to 30 percent of non-Hispanic visits, based on the latest findings from NPD’s CREST® Hispanic foodservice market research.

As numerous CARIBBEAN BUSINESS reports have anticipated, the number of Puerto Ricans considering moving away has consistently been on the rise over the past six years. Already, there are 1.5 million more Puerto Ricans living outside of the island than are still living in Puerto Rico, according to the latest U.S. Census—which includes the estimated 500,000 who have recently relocated to the mainland U.S.

Though often stressed over money, work, and lack of free time, across ethnicities, American women exhibit optimism with regards to their future and their daughters according to findings in Nielsen’s report: Women of Tomorrow: U.S. Multicultural Insights. DOWNLOAD Report Here.

Univision News – Latino Decisions Election poll of Hispanic registered voters and the general electorate finds the economy, immigration and education as top issues facing the community and outlines the challenges facing both parties ahead of the 2012 elections.

Traditionally, gaming has been for kids, and despite the demographic and psychographic shifts that mean mom (and even grandma) is now likely to play a social game, children have hardly given up the video game pastime.

J.D. Power and Associates has signed an agreement with Kantar Media to integrate auto buyer data with television audience viewing behavior data to provide marketers and media buyers and sellers with new tools and enhanced analytics for more effective media planning and ROI assessment.

Geoscape presented the American Marketscape DataStream: 2012 Series, Executive Summary Report. The report is a summary of current and forecasted demographic, economic and consumer segmentation data published at various levels of geography in the U.S.

Eight to 24 year olds are ready to spend money in 2012. Two hundred eleven billion dollars, to be more precise. According to the 2012 Harris Poll YouthPulse study, the purchasing power of today’s youth is something that should not be overshadowed by the spending power of adults. Over half of eight to 12 year olds will spend their own money on candy (61%) and toys (55%) while a quarter will buy books (28%) and one-in-five will purchase clothing (19%). Teens, those 13-17, still crave candy, and half (51%) will make a point of treating themselves to sweets. However, clothing (42%) and entertainment, like movie tickets (33%) have become bigger priorities for this older group.