J.D. Power and Associates has signed an agreement with Kantar Media to integrate auto buyer data with television audience viewing behavior data to provide marketers and media buyers and sellers with new tools and enhanced analytics for more effective media planning and ROI assessment.
Research
Hispanic Population will reach 54M & nearly 60% of U.S. Growth in 2012.
Geoscape presented the American Marketscape DataStream: 2012 Series, Executive Summary Report. The report is a summary of current and forecasted demographic, economic and consumer segmentation data published at various levels of geography in the U.S.
$211B and So Much to Buy – American Youths, the New Big Spenders.
Eight to 24 year olds are ready to spend money in 2012. Two hundred eleven billion dollars, to be more precise. According to the 2012 Harris Poll YouthPulse study, the purchasing power of today’s youth is something that should not be overshadowed by the spending power of adults. Over half of eight to 12 year olds will spend their own money on candy (61%) and toys (55%) while a quarter will buy books (28%) and one-in-five will purchase clothing (19%). Teens, those 13-17, still crave candy, and half (51%) will make a point of treating themselves to sweets. However, clothing (42%) and entertainment, like movie tickets (33%) have become bigger priorities for this older group.
2012 Máximo Report.
The New Generation Latino Consortium and Motivo Insights will once again partner with bilingual/bicultural brand Tr3s: MTV, Música y Más to create the 2012 Máximo Report, a comprehensive New Generation Latino study for marketers looking to target this coveted audience.
Apple Brands dominate Youth Market.
With young Americans expected to spend $211 billion in 2012, knowing which brands they favor will help corporate America prepare for the upcoming holiday season. This annual study benchmarks the brands that America’s youth prefer and those that have the ability to dominate their industries’ youth market share.
Thoughts on the Value of Market Research.
In the obituaries for Steve Jobs of Apple, you may have read of his disdain for market research. By Elizabeth Ellers – Univision Insights Blog
90 % of U.S. Advertisers’ HISPANIC MARKETING DOLLARS predominantly targeting only 20% of the Market
Carat USA and Aegis Media – Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets are working hardest against targeting only 20 percent of the Latino population, due to old assumptions, outdated information and approaches ˆ missing the opportunity to drive significant business value among 80 percent of the Hispanic market.
First, Bull Shit
Second, ……
By Gene Bryan
‘Community Importance’ Can Yield Higher Arbitron Latino Participation
The greater the likelihood of a perceived benefit to the community, the greater the chance a Latino will participate in an Arbitron survey.
Mutual Cultural Change: The Growing Importance of Latino Culture in the US.
Although new immigrants must adapt and rebuild their identity to confront the physical and emotional demands of entering a new society, cultural adaptation is a mutual exchange between the host culture (the United States) and the incoming group (immigrating and native-born Latinos). Due to this mutual exchange, the receding non-Hispanic White population and the increasing importance of Hispanic culture in the US, Latinos find themselves at the forefront of a new society in the United States. As this group continues to flourish, businesses must recognize and establish relationships with this growing market. BY Larin Littwin – Hispanic Marketing Communication – Florida State University
Influences on the Hispanic Consumer’s Behavior
I grew up in the same small town in northern Florida where I was born. It was where I lived most of my life, until I decided that I wanted to move away to go to college. I still chose a small town, but one on the eastern shore of Maryland about an hour outside of Washington D.C. It was a 16 hour drive, but a world away from where I grew up. By Liz Vidal -Hispanic Marketing Communication – Florida State University
IBOPE Media Puerto Rico receives the accreditation from MRC.
IBOPE Media Puerto Rico has just received continuation of its Media Rating Council (MRC) Accreditation, which confirms that its TV audience measurement services are valid, reliable and effective, and in compliance with MRC minimum standards for media research quality. MRC Accreditation was originally achieved by the service in October 1994.
Born This Way: The US Millennial Loyalty Survey
In the summer of 2011, Aimia Inc. commissioned research firm Harris Interactive to conduct a survey of the Millennial consumer segment (ages 19-29 years old) in Canada, the United Kingdom and the United States. The survey focused on Millennial attitudes and behaviors relating to brand loyalty, data privacy, mobile and social media marketing, and rewards program participation. DOWNLOAD Report Here.
Meet The Screens.
All screens are not created equal. Not long ago, there was just one screen in our lives. The TV. It was front and center in the living room; everyone surrounded it at predetermined times. Now screens surround us – they’re on our desks, in our laps, in our pockets. They’re in airports, on airplanes, in cabs, in grocery store aisles, and on gas pumps. We’re entertained by them, informed by them, challenged by them, connected by them. We watch them, write on them, work on them and play on them. In fact, screens are so ubiquitous, we don’t think or feel much about them. Or do we? Are screens just sheets of glass that deliver content? Or are they something more? Do they have distinct personalities? Do consumers feel differently and interact differently with different screens? And, as marketers, should the content we create be tailored to the screen on which it will appear? DOWNLOAD Report Here.
