Research

A new study from the consumer research firm Scarborough Research finds that American consumers continue to actively seek out ways to save money on everyday expenses.

Ah, ice cream. Few treats conjure up a summer day memory as much as a dripping ice cream cone or digging into a sundae after a long day at the beach. But which flavor is always the big debate.

How Understanding a Woman’s Roles, Identities and Priorities Improves Messaging. DOWNLOAD Report Here.

Cision introduced the Cision Influence Rating — a new metric that quantifies the impact of the digital and traditional media influencers who shape the reputation and impact the future of products and brands.

Who watches the most TV? Women watch more than men, African-Americans outpace other ethnicities and older Americans tune in at higher rates than those their junior, according to the latest Nielsen Cross-Platform Report. The report shares video consumption across traditional TV, mobile and online.

I have been thinking that for the last 20 years the marketing industry keeps talking about Hispanic youth as the promised land of opportunity. No question that Latinos are fundamentally characterized by their youth because their median age is 10 years younger than that of the overall US population. Still, there are older Latinos, and surprisingly they are a fast growing subpopulation of people 50 and over in the United States. That is not hard to understand since everyone ages and Hispanics are the fastest growing cultural group in the United States.By Felipe Korzenny, Ph.D.

According to Kids and Consumer Electronics, 2011 Edition, The NPD Group, kids’ inclination to use consumer electronics devices, and their desire for the content they can access using them, helps to drive the household purchasing of these products.

A new Knowledge Networks analysis shows that, for two out of every three minutes consumers (ages 13 to 64) spend with the Internet, they are also using at least one other medium at the same time. This compares to three out of every 10 minutes for television – meaning that TV is a “solo medium” 70% of the time.

In an effort to inform and guide community change, the Los Angeles Urban League recently asked Nielsen to collaborate with them on the 2011 State of Black Los Angeles report to help define the consumer behavior, lifestyles, and media preferences of the Black community in Los Angeles. DOWNLOAD Report HERE.

Brand preferences and customer loyalty often are measured by marketers as the “holy grail” and as benchmarks of consumer behaviors. In a new poll released today, lesbian, gay, bisexual and transgender (LGBT) adults confirmed attitudes that strengthen their loyalty to companies as well as their brand preferences.

With the online advertising industry in need of more rigorous tools and systems for understanding campaign performance, the Interactive Advertising Bureau (IAB) has unveiled “Best Practices for Conducting Online Ad Effectiveness Research.” Written by Marissa Gluck of Radar Research and prepared in collaboration with the IAB Research Advisory Board, it provides online ad market stakeholders with a practical set of recommendations for standard operating procedures with respect to the use of ad effectiveness studies.

Births have surpassed immigration as the main driver of the dynamic growth in the U.S. Hispanic population. This new trend is especially evident among the largest of all Hispanic groups-Mexican-Americans, according to a new analysis of U.S. Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center. Download Report Here.

New Generation Latinos are seeking out “in-culture.” Just like they live much of their daily lives, NGLs want to have media and programming options that reflect the various aspects of their identity, regardless of language. In fact, when asked which type of content they want more of, “in-culture” content was #1.