Another holiday season is approaching, meaning another opportunity for retailers to increase sales, boost new customer acquisition and fatten their revenue totals for the year. Based on ecommerce spending trends so far this year, online and multichannel merchants are optimistic, always depending on the slippery road of economic recovery.
Research
Education impacts Work-Life Earnings 5X more than other Demographic Factors.
According to a new U.S. Census Bureau study, education levels had more effect on earnings over a 40-year span in the workforce than any other demographic factor, such as gender, race and Hispanic origin. For example, a worker with a professional degree is expected to make more than a worker with a eighth grade education or lower.
Significant Shift in Consumer Psychology.
A new nationwide survey issued by Citibank finds a decline in consumers’ expectations for the economy, even though their assessment of current economic conditions are virtually unchanged since the start of 2011.
MP3s and CDs in the Multicultural Marketplace
Are ethnic groups in the US society equally acquiring MP3s and physical CDs, or are there differences in their rate of adoption? That was a question we asked in the FSU’s Multicultural Marketing Study conducted in collaboration with DMS Insights the Spring of 2011. By Felipe Korzenny, Ph.D.
LGBT Consumers warm to ads targeted to Gays.
Lesbian, gay, bisexual and transgender (LGBT) consumers are more likely to consider buying a product from a company that targets gay people in its ad imagery, according to a survey done by Harris Interactive for consulting firm Witeck-Combs Communications.
The New Metro Minority Map: Regional shifts in Hispanics, Asians, and Blacks from Census 2010.
This paper shows how the rapid growth of Hispanic and Asian origin groups and new internal shifts of African Americans are transforming the racial and ethnic demographic profiles of America’s largest metropolitan areas ahead of other parts of the country. DOWNLOAD Report Here.
Hispanic Heritage Month 2011: Sept. 15 – Oct. 15, 2011.
In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, which was observed during the week that included Sept. 15 and Sept. 16. The observance was expanded in 1988 by Congress to a monthlong celebration (Sept. 15 – Oct. 15), effective the following year. America celebrates the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean.
College Students: The Gadget Generation
Call them the gadget generation. College students own a wide range of digital devices compared with the overall adult population. According to Pew Internet & American Life Project, 96% of undergraduates owned a cell phone in 2010, vs. 82% of the adult population.
Tapping into Tablet-owning consumers is a revenue opportunity in the making.
Bizrate Insights recently concluded the Bizrate/Forrester Study: Tablet Usage Among Online Buyers, conducted in partnership with Forrester Research’s Sucharita Mulpuru.
Nielsen receives MRC Accreditation for Puerto Rico TV Audience Ratings.
Nielsen announced the Media Rating Council (MRC) accreditation of its Puerto Rico television audience measurement service. Nielsen launched the ratings service on April 1, 2010.
Ad Age’s Hispanic Fact Pack: Your Guide to the Latino Market
Ad Age’s 60-page 2011 Hispanic Fact Pack, full of rankings and data about the U.S. Hispanic market, is distributed with this week’s issue of Ad Age. The digital edition of the Hispanic Fact Pack is available for free online at AdAge.com/whitepapers until Sept. 25, 2011. View Here.
Latino Voters concerned about costs of Higher Education.
impreMedia announced the results for an ongoing tracking poll with issues related to education.
The poll revealed that while an overwhelming majority of Latino voters want to see their children get a college degree, they are concerned about whether they can afford to support that goal. 96% of respondents indicated that they want to see their children get a college degree, undergraduate, graduate, or professional.
EPMG’s Multicultural Consumer Insights Study
EPMG announced the release of the Multicultural Consumer Insights Study (MCIS) conducted by Nielsen Research using foundation data from Experian Simmons.
Listening to Internet Radio by Diverse Consumers: A Marketing Opportunity.
We have known for a long time that listening to radio is a favorite activity of Hispanics and African Americans. In particular, listening to the radio has a long tradition in Latin America where radio is the town crier and the central point of communities where people find lost items, find jobs, get announcements, news, etc. Clearly also, music is a great part of the tradition of listening to the radio. I have been curious as to whether or not Internet radio has continued that tradition or not. By Felipe Korzenny, Ph.D.
Buying Hispanic Radio & TV together delivers near primetime audience levels throughout the day.
Arbitron Inc. and Entravision Communications Corporation, a diversified Spanish-language media company, announced the results of a pilot test exploring the impact of jointly selling advertising on Entravision’s local television and radio stations in Denver, CO. The study found that using both television and radio in an advertising campaign is an effective way of increasing audience reach, delivering near primetime audience levels throughout the day. DOWNLOAD Report Here.
