By 2050, Hispanics are projected to account for more than 30 percent of the U.S. population – a significant growth driver that marketers can no longer overlook. But the questions for many remain.
Research
Hispanic Car Buyers prefer Imported Brands.
TrueCar.com released a study based on Hispanic car-buying behavior in 2010 that shows import brands and models dominating the top 10 list. Hispanic car-buyers in 2010 made up seven percent of all new vehicle retail purchases in the U.S.
How the Cultural Perceptions of Money, Debt, Death, Food, and Happiness affect Hispanic Behavior.
The key to a successful positioning in any of the Hispanic market segments is to understand why specific segment groups behave the way they do. Positioning is the communication garment that dresses the product or service to appeal to the consumer. BY Ana Ng – Student / Florida State University
U.S. Hispanics remain Hopeful about the Future, but Seeds of Discontent are Prevalent.
A non-partisan study conducted pro bono by Encuesta, Inc. as part of the Americanos Poll® in March 2011 compared the economic perceptions of Hispanics and non-Hispanics trended to measures gathered in November 2009. The findings show that both Hispanics and non-Hispanics agree that the U.S. economy is going in the wrong direction (59% vs. 63%, respectively), and this perception appears to be more prevalent among both population groups than seen in November 2009.
Latinos are Digital Innovators.
We just finished collecting data for our multicultural marketing study (Florida State University’s Center for Hispanic Marketing Communication with the collaboration of DMS Insights). The surprise, again this year, 2011, is that once Latinos are online they are more likely than other cultural groups to innovate in the digital space.
Consumers bracing for Rising Prices, but Savvier Shopping may keep Spending Upbeat.
Despite showing no signs of spending less in recent months, a new Deloitte survey found that nearly three-quarters (74 percent) of Americans believe higher prices could slow their spending in the months ahead. Deloitte’s study also revealed that mobile and social connections are helping shoppers make savvier buying decisions in the wake of the
recession. DOWNLOAD REPORT HERE.
Communispace & SMG Multicultural launches Insight Community for Hispanic Multicultural Market.
Communispace and Starcom MediaVest Group (SMG) Multicultural announced an exciting new partnership with the launch of a joint consumer insight community focusing on the Hispanic multicultural market. As part of the partnership, Communispace and SMG Multicultural division will use the community to provide respective clients with rich insights into the largest growing U.S Population to transform Hispanic marketing strategies.
Who Watches What (and How Much)? U.S. TV Trends by Ethnicity.
How and what Americans watch on TV varies to some degree based on their ethnicity according to a Nielsen report of TV viewing and usage trends in 2010.
Is America Sick of Burgers?
America may be the hamburger capital of the world, but consumer opinion of non-burger restaurants is increasing while the brand equity of most burger joints remains flat according to the 2011 Harris Poll EquiTrend study.
Different strategies required to reach the 1.8M Latinos in Dallas/Ft. Worth.
The Census Bureau recently confirmed that 1.8 million Latinos currently reside in the Dallas/Ft.Worth metro area with an aggregate household income of $23 billion. Reaching these Latinos, however, is not as simple as most marketers think since Latinos are comprised of two distinct segments that differ sharply in terms of their language preferences, media usage, and shopping preferences. Not knowing these differences can mean the difference between a campaign’s success or failure.
It’s Official: The Hispanic Century is Here.
The Hispanic population of the U.S. officially crossed the milestone of 50 million persons in late 2009. The country’s population grew between 2000 and 2010 by 27,323,632 and Hispanics by 15,171,776, accounting for 56 percent of overall growth. EthniFacts, a research consultancy in Austin, has produced a brief White Paper of the major findings and implications of this dramatic growth of the Hispanic population. DOWNLOAD WHITEPAPER HERE.
Hispanics Account for more than half of Nation’s Growth in Past Decade
The 2010 Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population. The nation’s Latino population, which was 35.3 million in 2000, grew 43% over the decade. The Hispanic population also accounted for most of the nation’s growth—56%—from 2000 to 2010.
Global cities of the future: An interactive map.
Explore the cities and emerging urban clusters that will drive dramatic growth and demographic changes over the next generation.
Sam Roslow joins RRG as Director of Account Services.
Roslow Research Group announced that Samuel Roslow has joined the company as Director of Account Services.
