Research

A.T. Kearney’s Global Maturing Consumer study, the first ever of its kind, interviews 3,000 people older than 60 in 23 countries – from China to Britain, from Mexico to India, from the United States to Russia. The study reveals a demographic earthquake – an “agequake” – of unprecedented proportions in the average life span of the human race. DOWNLOAD Report Here.

With an increasing migratory population of “over 50 million” (Korzenny and Korzenny 22) and the inclusion of pre-existing values, the US Hispanics make for a particularly fascinating group. This is because Hispanics tend to have connections, affinities or empathies with various ethnic, cultural or social groups they interact with within the US; leading to diverse cultural identities. The Latino cultural identity, its various labels and the responsiveness to reference groups and roles are briefly discussed in order to shed light into what drives consumer decision making.
By Ivis Suarez Student of Hispanic Marketing Communication at Florida State University.

New research from Nielsen, commissioned by Google, shows that advertising on multiple platforms substantially increases consumers’ ability to remember an ad campaign compared to when the ad is viewed on TV alone.

The U.S. Census Bureau released a 2010 Census brief, The White Population: 2010, that shows the white population continued to be the largest race group in the nation, representing 75 percent of the total population, but grew at a slower rate than the total population.

A major analysis of world public opinion was released by Ipsos. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,755 recent interviews in 24 countries around the world. The report examines citizens’ assessment of current state of their country’s economy for a total global perspective. DOWNLOAD Report Here.

Citizens’ media habits are surprisingly varied as newspapers, TV, the internet, newsletters, and old-fashioned word-of-mouth compete for attention. Different platforms serve different audience needs. DOWNLOAD Report Here.

Northwestern University’s Center on Media and Human Development uses the data from two surveys to examine differences in how U.S. children use media. One key finding: minority youth consume an average of four and a half more hours of media a day than do their white counterparts. DOWNLOAD Report Here.

African-Americans’ buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report, collaboratively by Nielsen and The National Newspaper Publishers Association (NNPA). This growing economic potential presents an opportunity for Fortune 500 companies to examine and further understand this important, flourishing market segment. Likewise, when consumers are more aware of their buying power, it can help them make informed decisions about the companies they choose to support.

Discovery Familia released the results of its informative Mom Study at the “Esa Soy Yo – Soy Latina”. This extensive study was conducted in partnership with C+R Research and Latino Eyes in order to develop clearer insights into the evolving needs and expectations of the Hispanic Mom from healthcare, purchasing habits to education.

With studies showing blacks and Hispanics accounting for a majority of gamers, why do video game characters and story lines lack diversity?

Men, like consumers in general, are far more likely to recommend purchases to family and friends in person than by any other means, according to “The Great Male Survey” conducted by AskMen.com with Ipsos OTX Media CT.

Traditional primetime is eight to 11 o’clock at night, Monday through Friday, but Nielsen finds that more Americans tune in from 9:15pm to 9:30pm than any other period during primetime. The tail end of primetime—10:45 to 11:00pm—is when the fewest viewers use their televisions.

Another holiday season is approaching, meaning another opportunity for retailers to increase sales, boost new customer acquisition and fatten their revenue totals for the year. Based on ecommerce spending trends so far this year, online and multichannel merchants are optimistic, always depending on the slippery road of economic recovery.

According to a new U.S. Census Bureau study, education levels had more effect on earnings over a 40-year span in the workforce than any other demographic factor, such as gender, race and Hispanic origin. For example, a worker with a professional degree is expected to make more than a worker with a eighth grade education or lower.

A new nationwide survey issued by Citibank finds a decline in consumers’ expectations for the economy, even though their assessment of current economic conditions are virtually unchanged since the start of 2011.