Research

The U.S. Census Bureau released today the second in a series of 2010 Census briefs, Overview of Race and Hispanic Origin: 2010, which looks at our nation’s changing racial and ethnic diversity and provides a snapshot of the racial and Hispanic origin composition of the United States.

comScore, Inc. released the latest results from a study of the growth in the Internet audience in Latin America based on data from its comScore Media Metrix service. The study found that in the past year the Internet population in Latin America has increased 15 percent to 112.7 million visitors as the region’s digital ecosystem continued to grow and develop.

Hispanic men not only associate the use of grooming products with personal confidence and attractiveness, but also believe that looking good is a way to get ahead in life and at work, according to a new study commissioned and released by Univision.

The number of Hispanics counted in the 2010 Census has been larger than expected in most states for which the Census Bureau has released detailed population totals so far, according to an analysis by the Pew Hispanic Center. The gap between the Census 2010 count and Census Bureau population estimates has been widest in states with relatively small Hispanic populations. DOWNLOAD REPORT HERE.

The stats still show that women do the majority of shopping in the U.S., but with men facing a higher unemployment rate than women (8.8% compared to 7.9%, according to a February 2011 U.S. Bureau of Labor Statistics report), more men are at home than in the past and in many cases, they are taking a more active role in household duties. While women continue to dominate shopping trips in all retail channels except for convenience stores, men have increased trip shares between 2004 and 2010 in all retail channels but drug stores.

Early results of Horowitz Associates, Inc.’s annual State of Cable and Digital Media – Multicultural Edition 2011 study have just been released and reveal that, at least weekly, almost a third of urban consumers (31%) watch TV content via alternative platforms such as on a computer/laptop, on a mobile device/tablet, or streamed directly from the Internet to the TV through an “OTT” device such as an Apple TV, a Vudu Box, an Xbox, or a Blu-Ray DVD player.

Boomerang consumers are not as impulsive as their parents and marketers may believe, according to this study by Luminosity Marketing. Our findings uncovered that eighty-five percent (85%) of their purchases are preplanned.

For the first time since the official end of the Great Recession in June 2009, native-born workers in the second half of 2010 joined foreign-born workers in experiencing the beginnings of a recovery in employment, according to a new Pew Hispanic Center analysis of Census data. These findings were presented in testimony that Rakesh Kochhar, associate director for research, gave to the House Judiciary Subcommittee on Immigration Policy and Enforcement on March 10, 2011.

IBOPE Group announced the formation of IBOPE Zogby International, a non-partisan, premier global public opinion polling and market research firm.

The Federal Trade Commission released the list of top consumer complaints received by the agency in 2010. DOWNLOAD REPORT HERE.

Given the recent economic slowdown in developed markets, the ‘value-conscious’ shopper is more visible across store aisles than every before.

Three advertising trade groups have launched a major initiative to lead the industry in developing digital metrics and cross platform measurement solutions, with the goal of enhancing marketing and media management decision-making.

Telemundo announced a preliminary analysis of population data released by the Census Bureau. The Census has released Hispanic population data across twenty-one states, where the Hispanic population includes 19,349,070 people and represents 54% of the population growth. The numbers released by the Census represent 38.5% of the total U.S. population numbers reported.

People who turn to the Census Bureau’s latest data release in an effort to answer Sesame Street’s musical query may, in some cases, be puzzled by what they find. The detailed race, ethnicity and population counts make it easy to look up data for any block in America. But those numbers may not be completely accurate—and deliberately so.

The U.S. Census Bureau released more detailed 2010 Census population totals and demographic characteristics to the governor and leadership of the state legislature in Texas. These data provide the first look at population counts for small areas and race, Hispanic origin, voting age and housing unit data released from the 2010 Census.